UNIT-2 Content and Email
Marketing
WHAT IS CONTENT MARKETING?
Not just about selling, but building trust trough useful information.
A long-term strategy that improves brand awareness & sales.
Step 1- DEFINE YOUR AUDIENCE
Understand who your content is for.
Example:-- A tech brand creates content for students & professionals.
Step 2 – SET CLEAR GOALS
Define what you want to achieve – brand awareness, lead generation or sales.
Example:-- A fitness brand educates about diet & workouts.
Step 3 – CREATE HIGH-QUALITY CONTENT
Types of Content:
1) Blog Posts – e.g., :10 Best Exercises for Weight Loss”.
2) Video – e.g., Workout tutorials on YouTube.
3) Infographics – e.g., Diet charts on Instagram.
4) Podcasts – e.g., Health & fitness discussions.
Step 4 - OPTIMIZE FOR S.E.O
Helps rank higher on Google = More visibility.
Example:-- A blog on “Best Smartphone Under Rs20000” should include popular keywords.
Step 5 – PROMOTE YOUR CONTENT
Use multiple platforms to reach a wider audience:
1) Social Media – Instagram, Facebook, LinkedIn
2) Email Marketing – Send newsletters.
3) Paid Ads – Google & Facebook Ads.
Step 6 – ANALYZE & IMPROVE
Monitor performance & optimize for better results.
Example:-- If one video gets more views than another, analyze why.
WHAT IS EMAIL MARKETING?
More than just sending emails- it’s about sending the right message to the right audience to
boost engagement & conversions.
Types of Emails in Emails Marketing:
1. Welcome Emails – First impressions matters.
Marketing
WHAT IS CONTENT MARKETING?
Not just about selling, but building trust trough useful information.
A long-term strategy that improves brand awareness & sales.
Step 1- DEFINE YOUR AUDIENCE
Understand who your content is for.
Example:-- A tech brand creates content for students & professionals.
Step 2 – SET CLEAR GOALS
Define what you want to achieve – brand awareness, lead generation or sales.
Example:-- A fitness brand educates about diet & workouts.
Step 3 – CREATE HIGH-QUALITY CONTENT
Types of Content:
1) Blog Posts – e.g., :10 Best Exercises for Weight Loss”.
2) Video – e.g., Workout tutorials on YouTube.
3) Infographics – e.g., Diet charts on Instagram.
4) Podcasts – e.g., Health & fitness discussions.
Step 4 - OPTIMIZE FOR S.E.O
Helps rank higher on Google = More visibility.
Example:-- A blog on “Best Smartphone Under Rs20000” should include popular keywords.
Step 5 – PROMOTE YOUR CONTENT
Use multiple platforms to reach a wider audience:
1) Social Media – Instagram, Facebook, LinkedIn
2) Email Marketing – Send newsletters.
3) Paid Ads – Google & Facebook Ads.
Step 6 – ANALYZE & IMPROVE
Monitor performance & optimize for better results.
Example:-- If one video gets more views than another, analyze why.
WHAT IS EMAIL MARKETING?
More than just sending emails- it’s about sending the right message to the right audience to
boost engagement & conversions.
Types of Emails in Emails Marketing:
1. Welcome Emails – First impressions matters.
