UNIT-1 Marketing in the
Digital World
INTRODUCTION
Marketing is no longer limited to TV, newspapers, or radio.
Businesses use digital platforms to reach customers.
Before buying, people search on Google, watch YouTube reviews, or see Instagram ads.
This is the power of Digital Marketing.
DIGITAL MARKETING – CONCEPT & FEATURES
What is Digital Marketing?
o Using the internet and digital platforms to promote products/services.
o Include Google, Facebook, Instagram, YouTube, Email, Websites, Mobile Apps.
KEY FEATURES:
1. Global Reach – Even small businesses can reach worldwide customers.
2. Cost-Effective – Cheaper than TV or newspaper ads.
3. Targeted Advertising – Ads shown only to interested people.
4. Real- time Tracking – Trach ad performance live.
5. Interactive & Engaging – Direct customer interaction.
DIFFERENCE BETWEEN TRADITIONAL & DIGITAL MARKETING
TRADITIONAL MARKETING:
TV, newspaper, radio, billboards.
Expensive and not targeted.
No real-time tracking.
Newspaper / Google Ads reach interested users.
DIGITAL MARKETING:
Google ads, Social Media, YouTube, Influencer Marketing.
Cost-effective and highly targeted.
Can track clicks, views and conversions.
Instagram/Google Ads reach interested users.
MOVING FROM TRADITIONAL TO DIGITAL MARKETING
Why are businesses shifting?
1. Customer Behavior Change – People spend more time online.
2. Better Targeting – Ads shown to relevant users.
3. Lower-Cost, Higher ROI – More reach at a lower price.
4. Real-time Tracking- Analyze performance instantly.
5. Two-way Communication – Customers can engage directly.
EXAMPLE:--
A clothing brand used o advertise in newspaper.
Digital World
INTRODUCTION
Marketing is no longer limited to TV, newspapers, or radio.
Businesses use digital platforms to reach customers.
Before buying, people search on Google, watch YouTube reviews, or see Instagram ads.
This is the power of Digital Marketing.
DIGITAL MARKETING – CONCEPT & FEATURES
What is Digital Marketing?
o Using the internet and digital platforms to promote products/services.
o Include Google, Facebook, Instagram, YouTube, Email, Websites, Mobile Apps.
KEY FEATURES:
1. Global Reach – Even small businesses can reach worldwide customers.
2. Cost-Effective – Cheaper than TV or newspaper ads.
3. Targeted Advertising – Ads shown only to interested people.
4. Real- time Tracking – Trach ad performance live.
5. Interactive & Engaging – Direct customer interaction.
DIFFERENCE BETWEEN TRADITIONAL & DIGITAL MARKETING
TRADITIONAL MARKETING:
TV, newspaper, radio, billboards.
Expensive and not targeted.
No real-time tracking.
Newspaper / Google Ads reach interested users.
DIGITAL MARKETING:
Google ads, Social Media, YouTube, Influencer Marketing.
Cost-effective and highly targeted.
Can track clicks, views and conversions.
Instagram/Google Ads reach interested users.
MOVING FROM TRADITIONAL TO DIGITAL MARKETING
Why are businesses shifting?
1. Customer Behavior Change – People spend more time online.
2. Better Targeting – Ads shown to relevant users.
3. Lower-Cost, Higher ROI – More reach at a lower price.
4. Real-time Tracking- Analyze performance instantly.
5. Two-way Communication – Customers can engage directly.
EXAMPLE:--
A clothing brand used o advertise in newspaper.
