UNIT-3
Social Media Marketing and Display
Marketing
INTRODUCTION
Marketing is no longer limited to traditional methods.
Social Media Marketing (SMM) helps brands engage with audiences.
Display Advertising uses visual ads on websites and apps to target users.
SOCIAL MEDIA MARKETING STRATEGY
Building a strategy is essential for brand growth.
Step 1 – DEFINE YOUR GOALS
Brand Awareness – Increase visibility.
Lead Generation – Attract potential customers.
Engagement – Interact with the audience.
Step 2 – KNOW YOUR AUDIENCE
Each platform has a unique audience.
Example:
Facebook – Wide age group.
LinkedIn – Professional & B2B marketing.
YouTube – Video-based content
Step 3 – CHOOSE THE RIGHT PLATFORM
Select platforms based on audience and engagement patterns.
Step 4 – CREATE ENGAGING CONTENT
Text, images, infographics.
Videos, stories, reels, shorts.
Polls & Q&A sessions.
Step 5 – USE PAID ADVERTISING
Organic reach is declining making ads necessary.
Example:-- Facebook & Instagram ads for targeted reach.
Step 6 – ANALYZE & IMPROVE
Use insights to track post performance & audience activity.
FACEBOOK MARKETING
, Concept:
Large audience, community building, paid & organic reach.
BEST STRATEGIES:
High-quality
Images & videos.
Engage Facebook groups.
Use Facebook Live for real-time interaction.
Invest in Facebook ads for targeted reach.
LINKEDIN MARKETING
Concept:
Professional audience, best for B2B marketing & personal branding.
BEST STRATEGIES:
Share professional content (blogs, case studies, industry insights).
Use LinkedIn Pulse for visibility.
Network & engage via comments & messages.
Leverage LinkedIn Ads for business.
YOUTUBE MARKETING
Concept:
Second-largest search engine with strong video engagement.
BEST STRATEGIES:
Consistent video uploads.
SEO optimization (titles, descriptions, tags).
Attractive thumbnails & catchy titles.
Use YouTube Ads for product & service promotion.
WHAT IS DISPLAY ADVERTISING?
Visual ads on websites, apps and social media platforms.
HOW IT WORKS?
1. Advertiser (Business Owner) – Runs ads
2. Publisher _Website/App Owner) – Hosts ads
3. User (Audience) – Sees ads based on interest & behavior.
Example:-- Retargeting ads on Amazon, YouTube.
BENEFITS OF DISPLAY ADVERTISING
Large Audience Reach – Ads appear on multiple platforms.
Visually Engaging – Image & Video ads grab attention.
Social Media Marketing and Display
Marketing
INTRODUCTION
Marketing is no longer limited to traditional methods.
Social Media Marketing (SMM) helps brands engage with audiences.
Display Advertising uses visual ads on websites and apps to target users.
SOCIAL MEDIA MARKETING STRATEGY
Building a strategy is essential for brand growth.
Step 1 – DEFINE YOUR GOALS
Brand Awareness – Increase visibility.
Lead Generation – Attract potential customers.
Engagement – Interact with the audience.
Step 2 – KNOW YOUR AUDIENCE
Each platform has a unique audience.
Example:
Facebook – Wide age group.
LinkedIn – Professional & B2B marketing.
YouTube – Video-based content
Step 3 – CHOOSE THE RIGHT PLATFORM
Select platforms based on audience and engagement patterns.
Step 4 – CREATE ENGAGING CONTENT
Text, images, infographics.
Videos, stories, reels, shorts.
Polls & Q&A sessions.
Step 5 – USE PAID ADVERTISING
Organic reach is declining making ads necessary.
Example:-- Facebook & Instagram ads for targeted reach.
Step 6 – ANALYZE & IMPROVE
Use insights to track post performance & audience activity.
FACEBOOK MARKETING
, Concept:
Large audience, community building, paid & organic reach.
BEST STRATEGIES:
High-quality
Images & videos.
Engage Facebook groups.
Use Facebook Live for real-time interaction.
Invest in Facebook ads for targeted reach.
LINKEDIN MARKETING
Concept:
Professional audience, best for B2B marketing & personal branding.
BEST STRATEGIES:
Share professional content (blogs, case studies, industry insights).
Use LinkedIn Pulse for visibility.
Network & engage via comments & messages.
Leverage LinkedIn Ads for business.
YOUTUBE MARKETING
Concept:
Second-largest search engine with strong video engagement.
BEST STRATEGIES:
Consistent video uploads.
SEO optimization (titles, descriptions, tags).
Attractive thumbnails & catchy titles.
Use YouTube Ads for product & service promotion.
WHAT IS DISPLAY ADVERTISING?
Visual ads on websites, apps and social media platforms.
HOW IT WORKS?
1. Advertiser (Business Owner) – Runs ads
2. Publisher _Website/App Owner) – Hosts ads
3. User (Audience) – Sees ads based on interest & behavior.
Example:-- Retargeting ads on Amazon, YouTube.
BENEFITS OF DISPLAY ADVERTISING
Large Audience Reach – Ads appear on multiple platforms.
Visually Engaging – Image & Video ads grab attention.
