7131/1 ACTUAL
2025 PAPER
MERGED WITH
MARK SCHEME
Paper 1 Business 1
Please write clearly in block capitals.
Candidate number
Centre number
Surname
Forename(s)
Candidate signature
I declare this is my own work.
AS BUSINESS
Paper 1 Business 1
Friday 16 May 2025 Morning Time allowed: 1 hour 30 minutes
For Examiner’s Use
Materials Question Mark
For this paper you must have:
Section A
• a calculator.
11
Instructions
12
• Use black ink or black ball-point pen.
• Fill in the box at the top of this page. 13
• Answer all questions.
• You must answer the questions in the spaces provided. Do not write outside 14
the box around each page or on blank pages. 15
• If you need extra space for your answer(s), use the lined pages at the end of
this book. Write the question number against your answer(s). 16.1
• Do all rough work in this answer book. Cross through any work you do not
16.2
want to be marked.
17.1
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17.2
TOTAL
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outside the
box
Information
• The maximum mark for this paper is 80.
*JUN257131101* IB/G/Jun25/G4003/V4
7131/1
• The marks for questions are shown in brackets.
Section A
Answer all questions in this section.
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, 3
Do not
write
outside the
box
Onlyoneanswer per question is allowed.
For each question completely fill in the circle alongside the appropriate answer.
CORRECT METHOD WRONG METHODS
If you want to change your answer you must cross out your original answer as shown.
If you wish to return to an answer previously crossed out, ring the answer you now wish to select
as shown.
0 1 Statement 1: ‘A sole trader is personally liable for all debts of the business.’
Statement 2: ‘The owners of a public limited company are guaranteed to receive higher
dividends if profits increase.’
Read statements 1 and 2 and select the correct option from the following:
[1 mark]
A Statement 1 is true. Statement 2 is true.
B Statement 1 is true. Statement 2 is false. C Statement 1 is false.
Statement 2 is true.
D Statement 1 is false. Statement 2 is false.
Which of the following statements is the most likely example of an objective that the
0 2 operations function of a business might set?
[1 mark]
A To deliver 90% of customer orders within 72 hours of order.
B To increase net cash flow to £15 000 for the month of October.
C To increase the value of sales by 15% by the end of 2026.
D To reduce rates of absenteeism by 10% during 2026.
Turn over ►
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*02*
Which of the following options should a business choose to improve its gross profit
0 3 margin?
[1 mark]
A Ask the owner of the building for a reduction in the rent paid for the
head office.
B Increase the selling price of each product by £25.
C Offer customers a discount for making payment within 14 days.
D Sell some non-current assets that were bought for £90 000 in
2024.
Originally a business targeted its marketing towards male customers. It decides to change
its focus to those customers who have the highest frequency of purchases.
This is a change from:
0 4 [1 mark]
A behavioural segmentation to income segmentation.
B demographic segmentation to behavioural segmentation.
C demographic segmentation to income segmentation.
D geographic segmentation to behavioural segmentation.
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