MINI- SIM: INTEGRATED LATEST
MARKETING
COMMUNICATION
EXAM
Which MEDIA type is the most expensive per unit? - ANSWERS-TV
As a result of the ability to reach a very large audience, advertisers can
charge a lot more for this media type.
What is the lowest cost MEDIA type? - ANSWERS-Poster
This is the lowest cost media option, but it also has the lowest reach.
Focusing only on the INTERNET tab, click through the MEDIA options
and see how the DEMOGRAPHIC REACH changes with each option.
Then do the same with the other MEDIA (PRINT, TV, RADIO and
POSTER) categories. Which MEDIA types provide the least amount of
reach? - ANSWERS-Print & Poster
These two provide the least reach. Millennials use their phone and other
portable devices to consume information and entertain themselves and
tend not to pay attention to poster media.
END OF
PAGE 1
, MINI- SIM: INTEGRATED LATEST
MARKETING
COMMUNICATION
EXAM
Spending no more than $4,000, select any combination of MEDIA
options that you feel will help with your AWARENESS score.
Remember, no INTERNET media use is allowed. - ANSWERS-Media
Print: Fashion Magazine- 1x
Radio: Top 40- 2x
Positioning Message
Great Value
Turn 2 Pep Talk - ANSWERS-Looks like we did not meet our goal. I
wonder - is it even possible for us to meet our awareness goal with this
segment if we do not use Internet media? Work with Philip, who will
help you find out.
Let's spend another $4000. Now, make sure that media spend employs
only INTERNET MEDIA. Explore the MEDIA VEHICLES to find
those which have the best reach scores for this segment. Be sure to zero
out the last campaign spend before you enter new values. - ANSWERS-
Internet: Social Media- 4x
END OF
PAGE 2
MARKETING
COMMUNICATION
EXAM
Which MEDIA type is the most expensive per unit? - ANSWERS-TV
As a result of the ability to reach a very large audience, advertisers can
charge a lot more for this media type.
What is the lowest cost MEDIA type? - ANSWERS-Poster
This is the lowest cost media option, but it also has the lowest reach.
Focusing only on the INTERNET tab, click through the MEDIA options
and see how the DEMOGRAPHIC REACH changes with each option.
Then do the same with the other MEDIA (PRINT, TV, RADIO and
POSTER) categories. Which MEDIA types provide the least amount of
reach? - ANSWERS-Print & Poster
These two provide the least reach. Millennials use their phone and other
portable devices to consume information and entertain themselves and
tend not to pay attention to poster media.
END OF
PAGE 1
, MINI- SIM: INTEGRATED LATEST
MARKETING
COMMUNICATION
EXAM
Spending no more than $4,000, select any combination of MEDIA
options that you feel will help with your AWARENESS score.
Remember, no INTERNET media use is allowed. - ANSWERS-Media
Print: Fashion Magazine- 1x
Radio: Top 40- 2x
Positioning Message
Great Value
Turn 2 Pep Talk - ANSWERS-Looks like we did not meet our goal. I
wonder - is it even possible for us to meet our awareness goal with this
segment if we do not use Internet media? Work with Philip, who will
help you find out.
Let's spend another $4000. Now, make sure that media spend employs
only INTERNET MEDIA. Explore the MEDIA VEHICLES to find
those which have the best reach scores for this segment. Be sure to zero
out the last campaign spend before you enter new values. - ANSWERS-
Internet: Social Media- 4x
END OF
PAGE 2
