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MANAGEMENT 3180 EXAM 1: CHAPTERS
1-8 CLEMSON UNIVERSITY 2026 REAL
QUESTIONS WITH EXPERTLY VERIFIED
ANSWERS.
Pros of e-commerce - correct answer --enhances relationships
with suppliers, customers, and business partners
-create price transparency
-operates around the clock and globe
-increase customer involvement
-improves customer service
cons of e-commerce - correct answer -business - bandwidth
capacity problems, security and privacy issues, acceptance,
upkeep
consumer - security and privacy, hidden costs, lack of personal
attention
merchant - correct answer -transfers the old retail model to the e-
commerce world by using the medium of the Internet (Amazon)
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brokerage - correct answer -brings sellers and buyers together on
the web and collects commissions on transactions between these
parties (eBay, uber)
advertising - correct answer -extension of traditional advertising
media (Google)
Mixed - correct answer -generating revenue from more than one
source (ESPN and Amazon)
Infomediary - correct answer -Sites collect information on
consumers and businesses and then sell this information to other
companies for marketing purpose
subscription - correct answer -selling digital products or services
online (Netflix)
seller-side - correct answer -specialized markets where supplier
power is high
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buyer-side - correct answer -invitation markets/bids where buyer
power is high (a lot of suppliers few buyers)
third-party exchange - correct answer -Fee based Matching
Business version of brokerage model
Trading partner agreements - correct answer -facilitates contracts
and negotiations among business partners
mobile commerce - correct answer -using handheld devices to
conduct business transactions
technologies supported = wireless wide-area networks or mobile
networks and short-range wireless communication technologies
Voice-based e-commerce - correct answer -relies on voice
recognition and text-to-speech technologies (Google Home)
Search Engine Optimization (SEO) - correct answer -a method for
improving the volume or quality of traffic to a Web site
, Page | 4
higher ranking in search results should generate more revenue for
a Web site
hyper-social organizations - correct answer -companies that
leverage social media to better connect with customers and
increase sales through the social process
electronic payment - correct answer -money or script that is
exchanged only electronically
smart cards - correct answer -contains an embedded
microprocessor chip
stores important financial and personal information
e-cash - correct answer -a secure and convenient alternative to
bills and coins
complements credit, debit, and charge cards and adds
convenience and control to everyday cash transactions
e-check - correct answer -electronic version of paper check
MANAGEMENT 3180 EXAM 1: CHAPTERS
1-8 CLEMSON UNIVERSITY 2026 REAL
QUESTIONS WITH EXPERTLY VERIFIED
ANSWERS.
Pros of e-commerce - correct answer --enhances relationships
with suppliers, customers, and business partners
-create price transparency
-operates around the clock and globe
-increase customer involvement
-improves customer service
cons of e-commerce - correct answer -business - bandwidth
capacity problems, security and privacy issues, acceptance,
upkeep
consumer - security and privacy, hidden costs, lack of personal
attention
merchant - correct answer -transfers the old retail model to the e-
commerce world by using the medium of the Internet (Amazon)
, Page | 2
brokerage - correct answer -brings sellers and buyers together on
the web and collects commissions on transactions between these
parties (eBay, uber)
advertising - correct answer -extension of traditional advertising
media (Google)
Mixed - correct answer -generating revenue from more than one
source (ESPN and Amazon)
Infomediary - correct answer -Sites collect information on
consumers and businesses and then sell this information to other
companies for marketing purpose
subscription - correct answer -selling digital products or services
online (Netflix)
seller-side - correct answer -specialized markets where supplier
power is high
, Page | 3
buyer-side - correct answer -invitation markets/bids where buyer
power is high (a lot of suppliers few buyers)
third-party exchange - correct answer -Fee based Matching
Business version of brokerage model
Trading partner agreements - correct answer -facilitates contracts
and negotiations among business partners
mobile commerce - correct answer -using handheld devices to
conduct business transactions
technologies supported = wireless wide-area networks or mobile
networks and short-range wireless communication technologies
Voice-based e-commerce - correct answer -relies on voice
recognition and text-to-speech technologies (Google Home)
Search Engine Optimization (SEO) - correct answer -a method for
improving the volume or quality of traffic to a Web site
, Page | 4
higher ranking in search results should generate more revenue for
a Web site
hyper-social organizations - correct answer -companies that
leverage social media to better connect with customers and
increase sales through the social process
electronic payment - correct answer -money or script that is
exchanged only electronically
smart cards - correct answer -contains an embedded
microprocessor chip
stores important financial and personal information
e-cash - correct answer -a secure and convenient alternative to
bills and coins
complements credit, debit, and charge cards and adds
convenience and control to everyday cash transactions
e-check - correct answer -electronic version of paper check
