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MKTG 3131 EXAM 1 - GEORGIA
SOUTHERN 2026 REAL QUESTIONS WITH
EXPERTLY VERIFIED ANSWERS.
1. Diversification Analysis Axis 4-Diversification Strategy - correct
answer -Emphasize both new products and new markets to
achieve growth
2. Market share calculation - correct answer -a percentage...
=Unit sales/total market unit sales
3. Market growth calculation - correct answer -annual rate of
growth of the specific market in which the product competes
4. SWOT analysis, internal/external, positive/negative attributes -
correct answer -Internal-Strengths (+), Weaknesses(-)
5. External- Opportunities (+), Threats(-)
6. Conscious marketing principles - correct answer --Recognition
of marketing's greater purpose
7. -Consideration of stakeholders and their interdependence
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8. -The presence of conscious leadership, creating a corporate
culture
9. -The understanding that decisions are ethically based
10. Corporate social responsibility (CSR) - correct answer -a
business's concern for society's welfare
11. Types of stakeholders and what business should consider
with regards to each - correct answer --Employees
12. -Customers
13. -Marketplace
14. -Society
15. Triple bottom line - correct answer -A business strategy that
includes social, economic, and environmental criteria.
16. Cause marketing - correct answer -occurs when the
charitable contributions of a firm are tied directly to the
customer revenues produced through the promotion of one of
its products
MKTG 3131 EXAM 1 - GEORGIA
SOUTHERN 2026 REAL QUESTIONS WITH
EXPERTLY VERIFIED ANSWERS.
1. Diversification Analysis Axis 4-Diversification Strategy - correct
answer -Emphasize both new products and new markets to
achieve growth
2. Market share calculation - correct answer -a percentage...
=Unit sales/total market unit sales
3. Market growth calculation - correct answer -annual rate of
growth of the specific market in which the product competes
4. SWOT analysis, internal/external, positive/negative attributes -
correct answer -Internal-Strengths (+), Weaknesses(-)
5. External- Opportunities (+), Threats(-)
6. Conscious marketing principles - correct answer --Recognition
of marketing's greater purpose
7. -Consideration of stakeholders and their interdependence
, Page | 2
8. -The presence of conscious leadership, creating a corporate
culture
9. -The understanding that decisions are ethically based
10. Corporate social responsibility (CSR) - correct answer -a
business's concern for society's welfare
11. Types of stakeholders and what business should consider
with regards to each - correct answer --Employees
12. -Customers
13. -Marketplace
14. -Society
15. Triple bottom line - correct answer -A business strategy that
includes social, economic, and environmental criteria.
16. Cause marketing - correct answer -occurs when the
charitable contributions of a firm are tied directly to the
customer revenues produced through the promotion of one of
its products
