100% Complete Solution with Exemplar Responses | User
Experience Design Performance Assessment | Pass
Guaranteed - A+ Graded
Course Overview & Competency Alignment
Course: D479 – User Experience Design (formerly C856/HJN1)
Assessment Type: Performance Assessment (Task 1)
Passing Standard: Demonstrates competency in all rubric criteria
Portfolio Value: Professional UX design project for employment documentation
Core Competencies Assessed:
● 4020.01.01: Apply UX design principles to solve defined problems
● 4020.01.02: Conduct user research using appropriate methodologies
● 4020.01.03: Analyze competitive landscapes to identify opportunities
● 4020.01.04: Develop data-driven user personas
● 4020.01.05: Create project timelines and select appropriate design tools
SECTION 1: PROJECT PROPOSAL AND PROBLEM STATEMENT
(20% of Assessment Weight)
Required Element A: Project Identification & Scope
Rubric Criteria: Clearly identifies the design project, establishes realistic scope, and
aligns with business objectives. Evaluators assess clarity of purpose, feasibility, and
alignment with user-centered design principles.
,Exemplar Response:
[EXEMPLAR RESPONSE]
Project Title: Taniti Island Tourism Website Redesign
Project Overview:
This UX design project addresses the need for a comprehensive, user-friendly digital
platform for Taniti Island—a fictional tropical destination similar to Tahiti. The current
tourism infrastructure lacks an integrated digital experience that effectively serves
international travelers during the planning, booking, and on-island phases of their
journey.
Problem Statement:
Travelers planning visits to emerging island destinations face significant friction in the
discovery and booking process. Current solutions fragment information across multiple
platforms (booking engines, review sites, tourism boards), creating cognitive overload
and decision paralysis. Specifically, Taniti Island's existing web presence (hypothetical
legacy system) demonstrates:
● 68% bounce rate on mobile devices (industry benchmark: 45%)
● Average session duration of 1.2 minutes (insufficient for complex trip planning)
● 23% cart abandonment rate during multi-attraction booking
Design Hypothesis:
,By creating an integrated tourism platform that consolidates lodging, attractions,
transportation, and cultural information into a cohesive, mobile-first experience, we can
reduce planning friction by 40% and increase booking completion rates by 35%.
Project Scope (Inclusions):
● Responsive website prototype (mobile, tablet, desktop breakpoints)
● Five core user flows: Discovery, Lodging Selection, Attraction Planning,
Transportation Booking, Cultural Exploration
● Interactive high-fidelity prototype with 15-20 screens
● Guerrilla usability testing with 5+ participants
● Design system documentation (typography, color, components)
Scope Exclusions (Phase 2):
● Native mobile applications (iOS/Android)
● Backend booking engine integration (API connections)
● Multi-language support beyond English
● Accessibility audit beyond WCAG 2.1 AA compliance
Success Metrics:
● Task completion rate: 90%+ on core usability tasks
● System Usability Scale (SUS) score: 75+ (above average)
● Net Promoter Score (NPS): 50+ (excellent)
● Time-on-task reduction: 30% vs. baseline competitors
Rationale:
This response exceeds rubric expectations by establishing a specific, measurable, and
bounded project scope that demonstrates strategic thinking. The inclusion of
quantitative problem framing (bounce rates, session duration) shows data-driven
, decision making, while the explicit scope exclusions prevent scope creep and
demonstrate project management maturity.
Why this meets competency 4020.01.01: The response applies UX design principles
(user-centered problem definition, measurable outcomes, iterative testing plan) to a
realistic business scenario. The Taniti Island context aligns with WGU's established
project parameters while adding professional depth through industry benchmarks and
success metrics. The hypothesis format follows the "if...then" structure recommended
in UX research methodology, ensuring testable design decisions.
Common Pitfall to Avoid: Vague problem statements like "the website needs to be
better" or scope definitions that attempt to solve every user problem simultaneously.
This exemplar demonstrates focused problem selection and feasible scope boundaries
that evaluators reward with Competency ratings.
Required Element B: Stakeholder Analysis
Rubric Criteria: Identifies primary and secondary stakeholders, their interests, and how
the design solution addresses their needs. Demonstrates understanding of business
context and user advocacy.
Exemplar Response:
[EXEMPLAR RESPONSE]
Primary Stakeholders:
1. Taniti Tourism Board (Business Owner)
Interests: Revenue generation, destination brand positioning, sustainable tourism
growth