Samenvatting ASM 1 deel strategie
,Contents
1.2.2 Purpose, Vision, Mission, Objectives .............................................................. 5
1.2.3 Strategy Statements...................................................................................... 6
1.2.4 Level of strategy ............................................................................................ 8
1.3 The Exploring Strategy Framework ........................................................................ 9
1.3.1 Strategic Position ........................................................................................ 10
1.3.2 Strategic choices ........................................................................................ 11
1.3.3. Strategy in action ....................................................................................... 11
2.3 Strategic Frameworks ........................................................................................ 12
2.3.1 SWOT Analyse ............................................................................................ 12
2.3.2 Using multiple frameworks .......................................................................... 16
3 Macro-environment analysis ................................................................................ 17
3.2 PESTEL Analysis ............................................................................................ 18
3.2.1 Political ...................................................................................................... 19
3.2.2 Economic................................................................................................... 19
3.2.3 Social ........................................................................................................ 20
3.2.4 Technological ............................................................................................. 22
3.2.5 Ecological .................................................................................................. 22
3.2.6 Legal .......................................................................................................... 24
3.2.7 Key drivers for change ................................................................................. 25
4 Industry and sector analysis ................................................................................. 26
4.1 Introduction .................................................................................................. 26
4.2 Industry analysis ........................................................................................... 27
4.2.1 Defining the industry ............................................................................... 28
4.2.2 The Competitive Forces ........................................................................... 30
4.2.3 Implications of the Competitive Five Forces .............................................. 33
4.3 Industry types and dynamics .......................................................................... 34
4.3.1 Industry types ......................................................................................... 34
4.3.2 Industry structure dynamics .................................................................... 35
5. Resources and capabilities analysis ..................................................................... 37
5.2 Foundations of resources and capabilities ................................................. 37
5.2.1 Resources and capabilities ...................................................................... 37
, 5.2.3 Threshold and distinctive resources and capabilities ................................. 37
5.3. Distinctive resources and capabilities as a basis of competitive advantage ...... 39
5.3.1 V – value of resources and capabilities ...................................................... 40
5.3.2 R – rarity ................................................................................................. 40
5.3.3. I – inimitability ........................................................................................ 40
5.3.4 O – organisational support ....................................................................... 43
5.3 Analysing resources and capabilities ......................................................... 44
5.4.2 The value chain and value system............................................................. 45
5.5 Dynamic capabilities ..................................................................................... 47
6. Purpose and stakeholders ................................................................................... 50
6.1 Introduction .................................................................................................. 50
6.2 Organisational and stakeholder values............................................................ 51
6.2.1 Organisational value ................................................................................ 51
6.2.2 Stakeholder groups ................................................................................. 52
6.2.3 Stakeholder mapping .............................................................................. 53
6.2.4 Owners................................................................................................... 56
6.3 Organisational purpose .................................................................................. 57
6.3.1 Social responsibility ................................................................................ 58
6.3.2 Managing hybrid organisations ................................................................. 59
6.4 Organisational governance ............................................................................. 61
7 Culture and strategy ............................................................................................. 64
7.1 Introduction .................................................................................................. 64
7.2 History, geography and fields .......................................................................... 65
7.2.1 Historical influences ............................................................................... 65
7.2.2 Geographical influences .......................................................................... 67
7.2.3 Field influences....................................................................................... 68
7.3 Organisational culture ................................................................................... 70
7.3.1 Analysing culture: the cultural web ........................................................... 71
7.4 Deliberate and emergent cultural impacts ....................................................... 73
7.4.1 Organisational identity............................................................................. 73
7.4.2 Strategic drift .......................................................................................... 74
8. business strategy and models .............................................................................. 76
, 8.1 Introduction .................................................................................................. 76
8.2 Competitive strategies ................................................................................... 77
8.2.1 Cost-leadership strategy .......................................................................... 79
8.2.2 Differentiation strategy ............................................................................ 81
8.2.3 Focus Strategy ........................................................................................ 82
8.2.4 Hybrid strategy ........................................................................................ 84
8.2.5 Blue Ocean strategy ................................................................................ 85
8.4 Business models ........................................................................................... 86
8.4.1 Value creation, configuration and capture ................................................. 86
8.4.2 Business model patterns ......................................................................... 88
8.4.3 Multi-sided platforms and strategies ......................................................... 89
10.1 Introduction .................................................................................................... 90
10.2 Internationalisation drivers ........................................................................... 92
10.3.2 The international value system ............................................................... 95
10.4 international strategy....................................................................................... 96
10.5 Market selection and entry ..........................................................................100
10.5.1 Country and market characteristics .......................................................100
10.5.2 Competitive characteristics ..................................................................102
10.5.3 Entry mode strategy ..............................................................................103
,Contents
1.2.2 Purpose, Vision, Mission, Objectives .............................................................. 5
1.2.3 Strategy Statements...................................................................................... 6
1.2.4 Level of strategy ............................................................................................ 8
1.3 The Exploring Strategy Framework ........................................................................ 9
1.3.1 Strategic Position ........................................................................................ 10
1.3.2 Strategic choices ........................................................................................ 11
1.3.3. Strategy in action ....................................................................................... 11
2.3 Strategic Frameworks ........................................................................................ 12
2.3.1 SWOT Analyse ............................................................................................ 12
2.3.2 Using multiple frameworks .......................................................................... 16
3 Macro-environment analysis ................................................................................ 17
3.2 PESTEL Analysis ............................................................................................ 18
3.2.1 Political ...................................................................................................... 19
3.2.2 Economic................................................................................................... 19
3.2.3 Social ........................................................................................................ 20
3.2.4 Technological ............................................................................................. 22
3.2.5 Ecological .................................................................................................. 22
3.2.6 Legal .......................................................................................................... 24
3.2.7 Key drivers for change ................................................................................. 25
4 Industry and sector analysis ................................................................................. 26
4.1 Introduction .................................................................................................. 26
4.2 Industry analysis ........................................................................................... 27
4.2.1 Defining the industry ............................................................................... 28
4.2.2 The Competitive Forces ........................................................................... 30
4.2.3 Implications of the Competitive Five Forces .............................................. 33
4.3 Industry types and dynamics .......................................................................... 34
4.3.1 Industry types ......................................................................................... 34
4.3.2 Industry structure dynamics .................................................................... 35
5. Resources and capabilities analysis ..................................................................... 37
5.2 Foundations of resources and capabilities ................................................. 37
5.2.1 Resources and capabilities ...................................................................... 37
, 5.2.3 Threshold and distinctive resources and capabilities ................................. 37
5.3. Distinctive resources and capabilities as a basis of competitive advantage ...... 39
5.3.1 V – value of resources and capabilities ...................................................... 40
5.3.2 R – rarity ................................................................................................. 40
5.3.3. I – inimitability ........................................................................................ 40
5.3.4 O – organisational support ....................................................................... 43
5.3 Analysing resources and capabilities ......................................................... 44
5.4.2 The value chain and value system............................................................. 45
5.5 Dynamic capabilities ..................................................................................... 47
6. Purpose and stakeholders ................................................................................... 50
6.1 Introduction .................................................................................................. 50
6.2 Organisational and stakeholder values............................................................ 51
6.2.1 Organisational value ................................................................................ 51
6.2.2 Stakeholder groups ................................................................................. 52
6.2.3 Stakeholder mapping .............................................................................. 53
6.2.4 Owners................................................................................................... 56
6.3 Organisational purpose .................................................................................. 57
6.3.1 Social responsibility ................................................................................ 58
6.3.2 Managing hybrid organisations ................................................................. 59
6.4 Organisational governance ............................................................................. 61
7 Culture and strategy ............................................................................................. 64
7.1 Introduction .................................................................................................. 64
7.2 History, geography and fields .......................................................................... 65
7.2.1 Historical influences ............................................................................... 65
7.2.2 Geographical influences .......................................................................... 67
7.2.3 Field influences....................................................................................... 68
7.3 Organisational culture ................................................................................... 70
7.3.1 Analysing culture: the cultural web ........................................................... 71
7.4 Deliberate and emergent cultural impacts ....................................................... 73
7.4.1 Organisational identity............................................................................. 73
7.4.2 Strategic drift .......................................................................................... 74
8. business strategy and models .............................................................................. 76
, 8.1 Introduction .................................................................................................. 76
8.2 Competitive strategies ................................................................................... 77
8.2.1 Cost-leadership strategy .......................................................................... 79
8.2.2 Differentiation strategy ............................................................................ 81
8.2.3 Focus Strategy ........................................................................................ 82
8.2.4 Hybrid strategy ........................................................................................ 84
8.2.5 Blue Ocean strategy ................................................................................ 85
8.4 Business models ........................................................................................... 86
8.4.1 Value creation, configuration and capture ................................................. 86
8.4.2 Business model patterns ......................................................................... 88
8.4.3 Multi-sided platforms and strategies ......................................................... 89
10.1 Introduction .................................................................................................... 90
10.2 Internationalisation drivers ........................................................................... 92
10.3.2 The international value system ............................................................... 95
10.4 international strategy....................................................................................... 96
10.5 Market selection and entry ..........................................................................100
10.5.1 Country and market characteristics .......................................................100
10.5.2 Competitive characteristics ..................................................................102
10.5.3 Entry mode strategy ..............................................................................103
