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COM3701 Assignment 1 Semester 1 2026 MEMO | DUE DATE 26 MARCH 2026

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COM3701 Assignment 1 Semester 1 2026 MEMO | DUE DATE 26 MARCH 2026

Institution
University Of South Africa (Unisa)
Course
Marketing Communication (COM3701)

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, TABLE OF CONTENTS




QUESTION 1:
1.1 Explanation of Marketing Management…………………………………………………………...3
1.2 Development of a Marketing Plan for CuppaJoe’s New Ground Coffee Range……………….…4

QUESTION 2:
2.1 Definition of Communication Campaign (Five Primary Elements)
2.2 Assessment Phase: Key Elements (Phase 1)
2.3 Media Selection for Campaign (Reach, Frequency, Impact)

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