ABCS OF RELATIONSHIP SELLING THROUGH SERVICE 12TH EDITION TEST BANK A+ Solutions

ABCS OF RELATIONSHIP SELLING THROUGH SERVICE 12TH EDITION TEST BANK A+ Solutions/Chapter 01 The Life, Times, and Career of the Professional Salesperson True / False Questions The marketing concept is a business philosophy that says the customers’ want- satisfaction is the economic and social justification for a firm’s existence. Answer: True Learning Objective: 01-01 Topic: What is the Purpose of Business? Blooms: Remember AACSB: Level of Difficulty: Easy Explanation: According to the marketing concept, a customers’ wants and satisfaction justify the economic and social existence of a firm. Consequently, all company activities should be devoted to determining customers’ wants and then satisfying them, while still making a profit. Selling and marketing are not synonymous. Answer: True Learning Objective: 01-01 Topic: What is Selling? Blooms: Remember AACSB: Level of Difficulty: Easy Explanation: Selling is a marketing component that refers to the personal communication of information to persuade a prospective customer to buy something. Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.