TEST BANK For Consumer Behaviour: Buying,
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cHaving, and Being, Canadian Edition, 9th
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Edition, 2024 by Michael R. Solomon Chapters 1 -
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15
c
,Consumer Behaviour: Buying, Having, and Being, Cdn. 9e (Solomon)
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Chapter 1 An Introduction to Consumer Behaviour
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1) In studying consumers like Gail, a college student, marketers often find it useful to learn their
c c c c c c c c c c c c c c c
interests in music or clothing, how they spend their leisure time, and even their attitudes about
c c c c c c c c c c c c c c c c
social issues, to be able to categorize consumers according to their lifestyles. This sort of
c c c c c c c c c c c c c c c
information is called:
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A) core values. c
B) psychographics.
C) configurations.
D) physiognomies.
ANSWER: B
c c
Type: MC c PageRef: 2 c c
Skill: Application
c c
Objective: L1-01 Consumer behaviour is a process.
c c c c c c
2) Tina, a supervisor of displays for Sears Canada, knows that attractive displays can generate
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additional sales of particular items. From a marketer's perspective, this is:
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A) a purchase issue.
c c
B) a post purchase issue.
c c c
C) merchandising complexity. c
D) a loss leader.
c c
ANSWER: A c
Type: MC c PageRef: 3 c c
Skill: Application
c c
Objective: L1-01 Consumer behaviour is a process.
c c c c c c
3) John is the vice president of marketing for a local tour guide company. He is concerned that his
c c c c c c c c c c c c c c c c c
customers are not recommending his company to their friends. For John, this problem is a:
c c c c c c c c c c c c c c c
A) purchase issue. c
,B) demographic problem. c
C) prepurchase issue. c
D) post purchaseissue.
c c
ANSWER: D
c c
Type: MC
c PageRef: 3 c c
Skill: Application
c c
Objective: L1-01 Consumer behaviour is a process.
c c c c c c
, 4) The expanded view of the exchange that includes the issues that influence the
c c c c c c c c c c c c
consumer before, during, and after a purchase is called:
c c c c c c c c c
A) the value. c
B) the strategic focus.
c c
C) the pre-sell strategy.
c c
D) the consumption process.
c c
c ANSWER: D c
Type: MC c Page Ref: 3 c c
c Skill: Concept c
Objective: L1-01 Consumer behaviour is a process.
c c c c c c c
5) Gail decides to take a break from studying and goes online to check things out. She
c c c c c c c c c c c c c c c
c connects with one of the product discussion groups that she participates in. This is an
c c c c c c c c c c c c c c
c example of a: c c
A) lifestyle discussion. c
B) brand competition. c
C) consumption community. c
D) marketplace competition. c
c ANSWER: C c
Type: MC c Page Ref: 2 c c
c Skill: Application c
Objective: L1-01 Consumer behaviour is a process.
c c c c c c c
6) If a product succeeds in satisfying needs and is purchased over and over again, it most
c c c c c c c c c c c c c c c
c likely has attained:
c c
A) product separation. c
B) brand loyalty. c
C) lifestyle variation. c
D) purchase conception. c
ANSWER: B
c
Type: MC c Page Ref: 2 c c
c Skill: Concept c
c c c c cc
cHaving, and Being, Canadian Edition, 9th
c c c c cc
Edition, 2024 by Michael R. Solomon Chapters 1 -
c c c c c c cc c c
15
c
,Consumer Behaviour: Buying, Having, and Being, Cdn. 9e (Solomon)
c c c c c c c c
Chapter 1 An Introduction to Consumer Behaviour
c c c c c c c
1) In studying consumers like Gail, a college student, marketers often find it useful to learn their
c c c c c c c c c c c c c c c
interests in music or clothing, how they spend their leisure time, and even their attitudes about
c c c c c c c c c c c c c c c c
social issues, to be able to categorize consumers according to their lifestyles. This sort of
c c c c c c c c c c c c c c c
information is called:
c c c
A) core values. c
B) psychographics.
C) configurations.
D) physiognomies.
ANSWER: B
c c
Type: MC c PageRef: 2 c c
Skill: Application
c c
Objective: L1-01 Consumer behaviour is a process.
c c c c c c
2) Tina, a supervisor of displays for Sears Canada, knows that attractive displays can generate
c c c c c c c c c c c c c
additional sales of particular items. From a marketer's perspective, this is:
c c c c c c c c c c c
A) a purchase issue.
c c
B) a post purchase issue.
c c c
C) merchandising complexity. c
D) a loss leader.
c c
ANSWER: A c
Type: MC c PageRef: 3 c c
Skill: Application
c c
Objective: L1-01 Consumer behaviour is a process.
c c c c c c
3) John is the vice president of marketing for a local tour guide company. He is concerned that his
c c c c c c c c c c c c c c c c c
customers are not recommending his company to their friends. For John, this problem is a:
c c c c c c c c c c c c c c c
A) purchase issue. c
,B) demographic problem. c
C) prepurchase issue. c
D) post purchaseissue.
c c
ANSWER: D
c c
Type: MC
c PageRef: 3 c c
Skill: Application
c c
Objective: L1-01 Consumer behaviour is a process.
c c c c c c
, 4) The expanded view of the exchange that includes the issues that influence the
c c c c c c c c c c c c
consumer before, during, and after a purchase is called:
c c c c c c c c c
A) the value. c
B) the strategic focus.
c c
C) the pre-sell strategy.
c c
D) the consumption process.
c c
c ANSWER: D c
Type: MC c Page Ref: 3 c c
c Skill: Concept c
Objective: L1-01 Consumer behaviour is a process.
c c c c c c c
5) Gail decides to take a break from studying and goes online to check things out. She
c c c c c c c c c c c c c c c
c connects with one of the product discussion groups that she participates in. This is an
c c c c c c c c c c c c c c
c example of a: c c
A) lifestyle discussion. c
B) brand competition. c
C) consumption community. c
D) marketplace competition. c
c ANSWER: C c
Type: MC c Page Ref: 2 c c
c Skill: Application c
Objective: L1-01 Consumer behaviour is a process.
c c c c c c c
6) If a product succeeds in satisfying needs and is purchased over and over again, it most
c c c c c c c c c c c c c c c
c likely has attained:
c c
A) product separation. c
B) brand loyalty. c
C) lifestyle variation. c
D) purchase conception. c
ANSWER: B
c
Type: MC c Page Ref: 2 c c
c Skill: Concept c
