MKT 320 Exam #1 UNCG Marketing Exam: Marketing Process,
Marketing Concept, Customer Needs & Wants, Goods, Services,
People, Behaviors, Organizations, Information, Exchange & Bartering,
4 P’s (Product, Price, Place, Promotion), Marketing Eras (Production,
Sales, Marketing, Value-Based), Market Segmentation & Targeting
(STP), BCG Portfolio Analysis (Stars, Question Marks, Cash Cows,
Dogs), 4 Major Growth Strategies (Market Penetration, Product
Development, Market Development, Diversification), Business Mission
Statement, Customer Excellence, Operational Excellence, Product
Excellence, Locational Excellence, 4E Social Media Framework
(Excitement, Education, Experience, Engagement), Customer Perceived
Value, Customer Satisfaction, Customer Retention, Customer Lifetime
Value (CLV), Marketing Channels, Private Labels, SWOT Analysis,
Marketing Ethics, Ethical & Socially Responsible Marketing, Marketing
Plan Implementation & Control, Marketing Metrics, Global Marketing
Expansion Exam Questions Verified and Provided with Complete A+
Graded Rationales Latest Updated 2026
Marketing
Activity, set of institutions and processes for creating, capturing, communicating, delivering and
exchanging offerings that have value for customers, clients, partners at large.
,Bartering is Marketing: T/F? Why?
True! Because marketing is any 2 or more parties exchanging of value
Old View of Marketing
Marking a sale "telling and selling"
New View of Marketing
Satisfying customer needs
Things that can be marketed:
-Goods
-Services
-People
-Behaviors
-Organizations
-Information
-Places
Marketing Process
1. Understand needs/wants of marketplace/ customer
, 2. Design a customer driven marketing strategy
3. Construct an integrated marketing program to deliver superior value
4. Build profitable relationships and create customer delight
To succeed in marketing you need to be able to:
Analyze needs
Predict wants
Estimate demand
Determine where
Estimate price
Decide promotion
Estimate competition
Provide service
4 P's are:
Price
Product
Place
Promotion
Production Era
Marketing Concept, Customer Needs & Wants, Goods, Services,
People, Behaviors, Organizations, Information, Exchange & Bartering,
4 P’s (Product, Price, Place, Promotion), Marketing Eras (Production,
Sales, Marketing, Value-Based), Market Segmentation & Targeting
(STP), BCG Portfolio Analysis (Stars, Question Marks, Cash Cows,
Dogs), 4 Major Growth Strategies (Market Penetration, Product
Development, Market Development, Diversification), Business Mission
Statement, Customer Excellence, Operational Excellence, Product
Excellence, Locational Excellence, 4E Social Media Framework
(Excitement, Education, Experience, Engagement), Customer Perceived
Value, Customer Satisfaction, Customer Retention, Customer Lifetime
Value (CLV), Marketing Channels, Private Labels, SWOT Analysis,
Marketing Ethics, Ethical & Socially Responsible Marketing, Marketing
Plan Implementation & Control, Marketing Metrics, Global Marketing
Expansion Exam Questions Verified and Provided with Complete A+
Graded Rationales Latest Updated 2026
Marketing
Activity, set of institutions and processes for creating, capturing, communicating, delivering and
exchanging offerings that have value for customers, clients, partners at large.
,Bartering is Marketing: T/F? Why?
True! Because marketing is any 2 or more parties exchanging of value
Old View of Marketing
Marking a sale "telling and selling"
New View of Marketing
Satisfying customer needs
Things that can be marketed:
-Goods
-Services
-People
-Behaviors
-Organizations
-Information
-Places
Marketing Process
1. Understand needs/wants of marketplace/ customer
, 2. Design a customer driven marketing strategy
3. Construct an integrated marketing program to deliver superior value
4. Build profitable relationships and create customer delight
To succeed in marketing you need to be able to:
Analyze needs
Predict wants
Estimate demand
Determine where
Estimate price
Decide promotion
Estimate competition
Provide service
4 P's are:
Price
Product
Place
Promotion
Production Era
