MKT 320 – MTA Marketing Plan Development, Industry Analysis, SWOT Analysis,
Environmental Scanning, Competitive Positioning Strategy, Market
Segmentation, Target Market Identification, Benefit Segmentation, Demographic
Psychographic Geographic Segmentation, Consumer Needs Wants Analysis,
Brand Naming Strategy, Value Proposition Design, Entrepreneurial Marketing,
Industry Structure Analysis, IBISWorld Research, Market Opportunities and
Threats, Economic Social Cultural Factors, Differentiation Strategy, Competitive
Advantage, Customer Problem Identification, Product Market Fit, Segmentation
Viability Metrics, Positioning Strategy, Market Entry Strategy, Innovation
Opportunity Recognition, Consumer Behavior Insights, Branding Strategy,
Marketing Strategy Framework, Business Idea Generation, Startup Marketing
Strategy, Market Research Techniques, Industry Competition Analysis, Strategic
Marketing Planning Exam Questions Verified and Provided with Complete A+
Graded Rationales Latest Updated 2026
The purpose of a marketing plan is to provide a description of the products that competitors
have in the marketplace, and to help the entrepreneur learn how to acquire more market share
than the competition.
False
In choosing a name for your new product, the objective is to select one that has meaning to
people and is memorable. Names that evoke aspirations, connect to personality and
communicate unique benefits include those that are metaphoric.
True
, Ideas for a new business or venture can be found through conversations, and by probing with
questions. Which of the following is an example of a probing question?
What is one product you believe could improve your life?
In creating a pool of ideas, it is important for the entrepreneur to keep in mind that real
ventures are not based on one good idea, but on a culmination of ideas that can be shaped into
an opportunity.
True
Poor planning can lead to markeplace failure. Failure can also result when your product does
not meet consumer needs; when there is inadequate knowledge of costs and cash flow, and
when ________
no one knows your product exist.
Dotomator.com is a good resource to use in creating a unique name for your product. It allows
you to purchase names that are not yet in use.
False
A good marketing plan is the cornerstone of any venture in that it helps the entrepreneur
establish specific goals for their marketing efforts, and prioritize the goals and objectives.
True
Environmental Scanning, Competitive Positioning Strategy, Market
Segmentation, Target Market Identification, Benefit Segmentation, Demographic
Psychographic Geographic Segmentation, Consumer Needs Wants Analysis,
Brand Naming Strategy, Value Proposition Design, Entrepreneurial Marketing,
Industry Structure Analysis, IBISWorld Research, Market Opportunities and
Threats, Economic Social Cultural Factors, Differentiation Strategy, Competitive
Advantage, Customer Problem Identification, Product Market Fit, Segmentation
Viability Metrics, Positioning Strategy, Market Entry Strategy, Innovation
Opportunity Recognition, Consumer Behavior Insights, Branding Strategy,
Marketing Strategy Framework, Business Idea Generation, Startup Marketing
Strategy, Market Research Techniques, Industry Competition Analysis, Strategic
Marketing Planning Exam Questions Verified and Provided with Complete A+
Graded Rationales Latest Updated 2026
The purpose of a marketing plan is to provide a description of the products that competitors
have in the marketplace, and to help the entrepreneur learn how to acquire more market share
than the competition.
False
In choosing a name for your new product, the objective is to select one that has meaning to
people and is memorable. Names that evoke aspirations, connect to personality and
communicate unique benefits include those that are metaphoric.
True
, Ideas for a new business or venture can be found through conversations, and by probing with
questions. Which of the following is an example of a probing question?
What is one product you believe could improve your life?
In creating a pool of ideas, it is important for the entrepreneur to keep in mind that real
ventures are not based on one good idea, but on a culmination of ideas that can be shaped into
an opportunity.
True
Poor planning can lead to markeplace failure. Failure can also result when your product does
not meet consumer needs; when there is inadequate knowledge of costs and cash flow, and
when ________
no one knows your product exist.
Dotomator.com is a good resource to use in creating a unique name for your product. It allows
you to purchase names that are not yet in use.
False
A good marketing plan is the cornerstone of any venture in that it helps the entrepreneur
establish specific goals for their marketing efforts, and prioritize the goals and objectives.
True
