WGU D077 Concepts in Marketing, Sales, and
Customer Contact EXAM Questions and
Answers (Verified Answers) (Latest Update
2026) UPDATE!!
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Terms in this set (386)
A/B testing A marketing experiment where two variants of a
campaign are tested to see which one is most
effective
Accommodation Style of handling conflict focused on empathy
over self-interest
Adaptive selling Using social styles to customize a sales approach
to the specific customer
administered vertical marketing Cooperation between levels of a distribution
system channel where one member sets the terms due to
its size and influence
advertising Paid form of nonpersonal promotion
amiable People with this social style want to know "why"
analytical People with this social style want to know "how"
, artificial intelligence Intelligent machines (computers) capable of
learning and interacting
attitudes Positive, negative, or ambivalent evaluation of
people, objects, event, activities, ideas, or
anything else in the environment
attributes Characteristics that define a product and will
influence the customer's purchase decision
Avoidance Style of handling conflict with little empathy or
self-interest
B2B sales Sales to another company that consumes the
product or services as part of operating the
business or uses the product in the assembly of
the final product it sells to consumers
Bait and switch Fraudulent practice where an advertised product
is unavailable so a customer is guided to a more
expensive one
Bargaining power of buyers One of Porter's Five Forces—the power of
customers to drive down prices if supply exceeds
demand
Bargaining power of suppliers One of Porter's Five Forces—the power of
suppliers when there are few alternative sources
for the products' components
Bargaining The fourth phase in the negotiation process,
where the parties seek an agreement
Customer Contact EXAM Questions and
Answers (Verified Answers) (Latest Update
2026) UPDATE!!
Save
Terms in this set (386)
A/B testing A marketing experiment where two variants of a
campaign are tested to see which one is most
effective
Accommodation Style of handling conflict focused on empathy
over self-interest
Adaptive selling Using social styles to customize a sales approach
to the specific customer
administered vertical marketing Cooperation between levels of a distribution
system channel where one member sets the terms due to
its size and influence
advertising Paid form of nonpersonal promotion
amiable People with this social style want to know "why"
analytical People with this social style want to know "how"
, artificial intelligence Intelligent machines (computers) capable of
learning and interacting
attitudes Positive, negative, or ambivalent evaluation of
people, objects, event, activities, ideas, or
anything else in the environment
attributes Characteristics that define a product and will
influence the customer's purchase decision
Avoidance Style of handling conflict with little empathy or
self-interest
B2B sales Sales to another company that consumes the
product or services as part of operating the
business or uses the product in the assembly of
the final product it sells to consumers
Bait and switch Fraudulent practice where an advertised product
is unavailable so a customer is guided to a more
expensive one
Bargaining power of buyers One of Porter's Five Forces—the power of
customers to drive down prices if supply exceeds
demand
Bargaining power of suppliers One of Porter's Five Forces—the power of
suppliers when there are few alternative sources
for the products' components
Bargaining The fourth phase in the negotiation process,
where the parties seek an agreement
