1) Which strategy specifies the firm's overall direction in terms of its general orientation toward
growth, the industries or markets in which it competes, and the manner in which it coordinates
activities and transfers resources among business units?
A) corporate
B) functional
C) divisional
D) organizational
E) business - Answers A) corporate
2) Which kind of corporate strategy deals with the firm's overall orientation toward growth?
A) portfolio strategy
B) directional strategy
C) parenting strategy
D) cooperative strategy
E) functional strategy - Answers B) directional strategy
3) Which kind of corporate strategy deals with the manner in which the firm coordinates activities and
builds corporate synergies through resource sharing and development?
A) portfolio strategy
B) directional strategy
C) parenting strategy
D) cooperative strategy
E) functional strategy - Answers C) parenting strategy
4) Corporate strategy deals primarily with the choice of direction for the firm as a whole and the
management of its business or product portfolio. - Answers Answer: TRUE
5) Corporate parenting is the coordination of cash flow among units. - Answers Answer: FALSE
6) Vertical integration is going backward on an industry's value chain. - Answers Answer: FALSE
7) What are the three key issues that corporate strategy addresses? - Answers 1. The firm's overall
orientation toward growth, stability, and retrenchment (directional strategy).
2. The industries or markets in which the firm competes through its products and business units
(portfolio analysis).
3. The manner in which management coordinates activities and transfers resources and cultivates
capabilities among product lines and business units (parenting strategy).
8) Which one of the following directional strategies is most frequently used in corporations?
A) stability
B) consolidation
C) growth
D) retrenchment
E) expansion - Answers C) growth
9) Which external growth strategy involves two or more corporations joining in a stock exchange and
from which only one corporation survives?
A) merger
B) strategic alliance
C) diversification
D) acquisition
E) concentration - Answers A) merger
10) Which of the following strategies was being used when Allied Corporation and Signal Companies
formed Allied Signal?
A) merger
B) strategic alliance
C) diversification
D) acquisition
E) concentration - Answers A) merger
11) Which external growth strategy was demonstrated when Procter & Gamble completely absorbed
Gillette?
A) merger
B) strategic alliance
, C) diversification
D) concentration
E) acquisition - Answers E) acquisition
12) Which of the following is not a reason why the growth strategy is so desirable?
A) There are more opportunities for advancement and promotion.
B) A corporation that experiences successful growth is thought of positively by the marketplace and
potential investors.
C) A large and growth-oriented corporation has more clout and influence.
D) A growing firm can cover up mistakes and inefficiencies because of the increase in cash flow
revenue.
E) A large and growing firm attracts more acquisition offers. - Answers E) A large and growing firm
attracts more acquisition offers.
13) The most logical growth strategy for a corporation with current product lines with real growth
potential in a growing industry is
A) concentration.
B) conglomerate integration.
C) concentric diversification.
D) stability.
E) retrenchment. - Answers Answer: A
14) Ford Motor Company's use of company resources to build its River Rouge Plant outside of Detroit
so that iron ore could enter into one end of the plant and a finished automobile could exit out of the
other end is called
A) vertical growth.
B) tapered integration.
C) horizontal integration.
D) external vertical integration.
E) quasi-integration. - Answers A) vertical growth.
15) The purpose of vertical growth is to
A) take over a function previously supplied by a former employer.
B) take over a function previously provided by a supplier or by a distributor.
C) acquire a company of similar objective.
D) sell a company encumbered with debt.
E) expand to countries with strong trade alliances. - Answers B) take over a function previously
provided by a supplier or by a distributor.
16) The purchase of the supplier Carroll's Foods for its hog-growing facilities by Smithfield Foods, the
world's largest pork processor, is an example of
A) forward integration.
B) horizontal integration.
C) backward integration.
D) transferred integration.
E) mass integration. - Answers C) backward integration.
17) The ability for Nike to manufacture its own shoes and then build stores for distribution is an
example of
A) forward integration.
B) horizontal integration.
C) backward integration.
D) transferred integration.
E) mass integration. - Answers A) forward integration.
18) A disadvantage of vertical integration is that it
A) creates exit barriers.
B) improves coordination of activities.
C) decreases demand for the firm's products and services.
D) creates entry barriers.
E) avoids time consuming tasks. - Answers A) creates exit barriers.
19) An attempt to explain that vertical integration is more efficient than contracting for goods and
services in the marketplace when the transaction costs of buying goods on the open market becomes
too great has been proposed by