DMI Social Media Marketing Exam Questions and Answers
Page 1 of 100
,Question 1
How many internet users are there?
Correct Answer
Over 3 Billion
Question 2
-Strategic drivers of internet marketing
Correct Answer
-Cost Patterns Change as Transaction, Coordination (B2B) and Switching (B2C) Costs Decrease
-Size and Distance Often Do Not Matter (availability of resources critical)
-Speed and Flexibility Essential
-People are the Key Assets
-Growth in the Network Causes Exponential Increase in Value
-Marketers Can Deal with Customers One-to-One
-Demand Can Be Predicted with Greater Accuracy
-Consumers Have Power in Information-Rich Channels
-The Information Economy is Characterized by Choice, Abundance
Question 3
How many mobile users are there?
Correct Answer
About 2 Billion
Page 2 of 100
,Question 1
You need to assess how well your audience is engaging with the content on your website.
What metrics can help you to measure this?
Correct Answer
scroll depth AND PAGE VIEWS
Question 2
Segmentation involves grouping similar users together and sending each group relevant content.
What are examples of typical categories you can use to segment a list of email subscribers?
Correct Answer
- demographics
- purchase history
Question 3
Off-page optimization is the process of enhancing a website's search engine rankings by undertaking activities
outside the site. What is a core activity of off-page optimization?
Correct Answer
building backlinks to the site and is often the most influential factor for search engine rankings as it helps build
the website's reputation.
Page 3 of 100
, Question 4
what are spam complaints
Correct Answer
recipient clicks the spam or junk button on your junk email
Question 5
What are the best methods you can adopt to build a loyal community?
Correct Answer
- join social platform groups relevant to your business
- include social links in your email signature
Question 6
You have chosen a domain name, installed WordPress as your CMS, and have successfully logged in.
What is the next step to build a website?
Correct Answer
install a theme and add plugins
Question 7
At which two stages in the Buyer's Journey would you send a new offer email to a new customer?
Correct Answer
interest and awareness
Page 4 of 100
Page 1 of 100
,Question 1
How many internet users are there?
Correct Answer
Over 3 Billion
Question 2
-Strategic drivers of internet marketing
Correct Answer
-Cost Patterns Change as Transaction, Coordination (B2B) and Switching (B2C) Costs Decrease
-Size and Distance Often Do Not Matter (availability of resources critical)
-Speed and Flexibility Essential
-People are the Key Assets
-Growth in the Network Causes Exponential Increase in Value
-Marketers Can Deal with Customers One-to-One
-Demand Can Be Predicted with Greater Accuracy
-Consumers Have Power in Information-Rich Channels
-The Information Economy is Characterized by Choice, Abundance
Question 3
How many mobile users are there?
Correct Answer
About 2 Billion
Page 2 of 100
,Question 1
You need to assess how well your audience is engaging with the content on your website.
What metrics can help you to measure this?
Correct Answer
scroll depth AND PAGE VIEWS
Question 2
Segmentation involves grouping similar users together and sending each group relevant content.
What are examples of typical categories you can use to segment a list of email subscribers?
Correct Answer
- demographics
- purchase history
Question 3
Off-page optimization is the process of enhancing a website's search engine rankings by undertaking activities
outside the site. What is a core activity of off-page optimization?
Correct Answer
building backlinks to the site and is often the most influential factor for search engine rankings as it helps build
the website's reputation.
Page 3 of 100
, Question 4
what are spam complaints
Correct Answer
recipient clicks the spam or junk button on your junk email
Question 5
What are the best methods you can adopt to build a loyal community?
Correct Answer
- join social platform groups relevant to your business
- include social links in your email signature
Question 6
You have chosen a domain name, installed WordPress as your CMS, and have successfully logged in.
What is the next step to build a website?
Correct Answer
install a theme and add plugins
Question 7
At which two stages in the Buyer's Journey would you send a new offer email to a new customer?
Correct Answer
interest and awareness
Page 4 of 100
