DMI Social Media Marketing - Exam Questions and Answers
Question 1
As a social marketer, it is essential to establish whether your social strategy is meeting its objectives. You can do this by
analyzing your performance data.
To help you derive insights from your performance data, what patterns should you look out for?
Choose TWO of the following:
Daily, weekly, or monthly trends
Overall results, such as leads and sales
Pixel errors and load times
Overall content indexing and core web vitals
Correct Answer
Daily, weekly, or monthly trends
Overall results, such as leads and sales
Page 1 of 150
,Question 2
As a marketer, you need to understand the fundamental differences between content marketing in the B2B and B2C
spaces.
Drag and drop the characteristics of B2B and B2C content to the correct columns.
Correct Answer
B2B: Needs to be very detailed in terms of benefits, addresses the multiple complex concerns of buyers, and makes
effective use of formats like testimonials and infographics
B2C: tends to be simple and straightforward, focuses on standardized price points, leverages emotions to drive actions
Page 2 of 150
,Question 3
You want to do competitor research to see examples of successful social commerce execution.
What is useful information to look for when researching competitors' social commerce tactics?
Choose FOUR of the following:
What products are featured first and how are they ordered or categorized on their social media shops?
What prices are competitors selling comparable products at in their social media shops?
When do competitors offer sales or discounts?
Are competitors featuring products on their website that they omit from their social media shops?
Do competitors use the XML or spreadsheet methodology to manage their shops?
Are competitors launching new product ranges?
Correct Answer
What products are featured first and how are they ordered or categorized on their social media shops?
What prices are competitors selling comparable products at in their social media shops?
When do competitors offer sales or discounts?
Are competitors featuring products on their website that they omit from their social media shops?
Page 3 of 150
, Question 4
Your social media strategy is a set of practices and goals that guide your long-term social media objectives.
Put the steps involved in developing a social strategy into the correct order, beginning with the first step.
Correct Answer
1. Clarify the purpose of social media for your business
2. Set objectives and KPIs for your social strategy
3. Conduct social strategy research
4. Develop your social strategy
5. Execute your social strategy
6. Measure and report on your social strategy
Question 5
There are ten key fundamental principles that underpin a successful creative strategy.
Match each description to the correct principle.
Correct Answer
accessible: videos can be appreciated independently from other videos on a channel
discoverable: video content aligns with what viewers are searching for
targeted: videos have a clearly defined audience and are tailored to meet their needs
consistent: all video content has a regular schedule and similar format
Page 4 of 150
Question 1
As a social marketer, it is essential to establish whether your social strategy is meeting its objectives. You can do this by
analyzing your performance data.
To help you derive insights from your performance data, what patterns should you look out for?
Choose TWO of the following:
Daily, weekly, or monthly trends
Overall results, such as leads and sales
Pixel errors and load times
Overall content indexing and core web vitals
Correct Answer
Daily, weekly, or monthly trends
Overall results, such as leads and sales
Page 1 of 150
,Question 2
As a marketer, you need to understand the fundamental differences between content marketing in the B2B and B2C
spaces.
Drag and drop the characteristics of B2B and B2C content to the correct columns.
Correct Answer
B2B: Needs to be very detailed in terms of benefits, addresses the multiple complex concerns of buyers, and makes
effective use of formats like testimonials and infographics
B2C: tends to be simple and straightforward, focuses on standardized price points, leverages emotions to drive actions
Page 2 of 150
,Question 3
You want to do competitor research to see examples of successful social commerce execution.
What is useful information to look for when researching competitors' social commerce tactics?
Choose FOUR of the following:
What products are featured first and how are they ordered or categorized on their social media shops?
What prices are competitors selling comparable products at in their social media shops?
When do competitors offer sales or discounts?
Are competitors featuring products on their website that they omit from their social media shops?
Do competitors use the XML or spreadsheet methodology to manage their shops?
Are competitors launching new product ranges?
Correct Answer
What products are featured first and how are they ordered or categorized on their social media shops?
What prices are competitors selling comparable products at in their social media shops?
When do competitors offer sales or discounts?
Are competitors featuring products on their website that they omit from their social media shops?
Page 3 of 150
, Question 4
Your social media strategy is a set of practices and goals that guide your long-term social media objectives.
Put the steps involved in developing a social strategy into the correct order, beginning with the first step.
Correct Answer
1. Clarify the purpose of social media for your business
2. Set objectives and KPIs for your social strategy
3. Conduct social strategy research
4. Develop your social strategy
5. Execute your social strategy
6. Measure and report on your social strategy
Question 5
There are ten key fundamental principles that underpin a successful creative strategy.
Match each description to the correct principle.
Correct Answer
accessible: videos can be appreciated independently from other videos on a channel
discoverable: video content aligns with what viewers are searching for
targeted: videos have a clearly defined audience and are tailored to meet their needs
consistent: all video content has a regular schedule and similar format
Page 4 of 150
