MKTG 3340 EXAM 1 PRACTICE TEST QUESTIONS
WITH VERIFIED ACCURATE ANSWERS
If a SMU student is developing their value proposition for an internship it usually
answers the question,... - Answers - "Why should they hire the student?"
An SMU student has a product they are marketing, the value proposition of their product
will focus on providing the _____ the product solves, the _____ of the product/service,
and that it is ____ than competition - Answers - need, benefit, better
If Samsung provides better camera quality on their phones than Apple. This is an
example of a _________________________ that makes Samsung superior to its
competitive substitute. - Answers - Point of Differentiation
Art, the brand manager, wants to build a Strategic Marketing Process. Which of the
steps or phases listed below should he consider including in the strategic marketing
process? - Answers - All of the answers
t is important that the brand manager set clear objectives to achieve the organization's
mission. From the class discussion a well stated objective is that it is ____ and _____. -
Answers - measurable and time based
Brand Go Organic is in the process of building a marketing plan which consists of
several strategies and tactics. Art, the brand manager has to explain the difference
between a strategy and tactics to his team. He says, "a tactic is what you plan to do and
a strategy is how you plan to do it". Is that true or false? - Answers - False
In a SWOT analysis for Apple, positive brand reputation, technological innovation, and
retail stores can be regarded as - Answers - Strength
SMU's undergrad class is working on a group project and have been asked to do a
situation analysis on their favorite brand, SMU. Which of the following is NOT a part of a
situation analysis? - Answers - Set market and product goals
Social media apps like Snapchat can claim a LOW market share in an otherwise HIGH
growth market. In the BCG business portfolio analysis, they can be classified under -
Answers - Question Marks
Zara the retail store of clothes and accessories, launching its clothing stores in Asia is
an example of - Answers - Market Development
WITH VERIFIED ACCURATE ANSWERS
If a SMU student is developing their value proposition for an internship it usually
answers the question,... - Answers - "Why should they hire the student?"
An SMU student has a product they are marketing, the value proposition of their product
will focus on providing the _____ the product solves, the _____ of the product/service,
and that it is ____ than competition - Answers - need, benefit, better
If Samsung provides better camera quality on their phones than Apple. This is an
example of a _________________________ that makes Samsung superior to its
competitive substitute. - Answers - Point of Differentiation
Art, the brand manager, wants to build a Strategic Marketing Process. Which of the
steps or phases listed below should he consider including in the strategic marketing
process? - Answers - All of the answers
t is important that the brand manager set clear objectives to achieve the organization's
mission. From the class discussion a well stated objective is that it is ____ and _____. -
Answers - measurable and time based
Brand Go Organic is in the process of building a marketing plan which consists of
several strategies and tactics. Art, the brand manager has to explain the difference
between a strategy and tactics to his team. He says, "a tactic is what you plan to do and
a strategy is how you plan to do it". Is that true or false? - Answers - False
In a SWOT analysis for Apple, positive brand reputation, technological innovation, and
retail stores can be regarded as - Answers - Strength
SMU's undergrad class is working on a group project and have been asked to do a
situation analysis on their favorite brand, SMU. Which of the following is NOT a part of a
situation analysis? - Answers - Set market and product goals
Social media apps like Snapchat can claim a LOW market share in an otherwise HIGH
growth market. In the BCG business portfolio analysis, they can be classified under -
Answers - Question Marks
Zara the retail store of clothes and accessories, launching its clothing stores in Asia is
an example of - Answers - Market Development
