Confirmation Bias correct answers § We seek information that supports our existing beliefs.
§ We avoid/disparage information that's inconsistent with our beliefs.
Sampling on the Dependent Variable correct answers Selecting evidence/cases based on whether
or not they have an outcome that you're testing for.
How to Make Sound Decisions Using Data correct answers § "Why did you pick that number
(anchor)?"
§ "What is the sample size?"
§ "What is the base rate?"
§ "Did you try all possible conditions (confirmation trap)?"
Positive reinforcement correct answers Negative reinforcement is not
the same as positive
reinforcement...
! The key to effective positive
reinforcement is transparency
(i.e., more info about whats
expected and whats rewarded).
! Motivation = communication
! Use shorter, rather than longer,
intervals between rewards
Loss Aversion correct answers In economics and decision theory, loss aversion refers to people's
tendency to strongly prefer avoiding losses to acquiring gains. Most studies suggest that losses
are twice as powerful, psychologically, as gains.
, Loss aversion is difficult to avoid in bonus-based
incentive systems
Most people are Risk Seeking for losses Risk-Averse when it comes to gains.
! Partly a framing/ communication problem. Expected Reward means no dopamine.
! Full information about losses and gains; emphasize gains.
! Promote long-term perspective over short-term rationalizing
Extrinsic vs. Intrinsic Motivation correct answers Extrinsic motivation - desire to perform a
behavior to acquire material rewards (pay, benefits, etc.) or to avoid punishment.
Intrinsic motivation - desire to perform a behavior because it provides a sense of accomplishment
and achievement or employees feel they are doing something worthwhile.
Increase Intrinsic Motivation How? correct answers PARM
! Purpose
- How can I remind each of them of the greater purpose?
Autonomy
- What can I do to give members of my team more independence?
! Relatedness