SPC 2608 – Final Exam – Questions and Solutions – 2025/2026
Persuasion - ANS✔✔ Process of changing/creating peoples mind
Mental dialogue with audience - ANS✔✔ the mental give-and-take between speaker and
listener during a persuasive speech
Target audience - ANS✔✔ Portion of the whole audience that the speaker most wants to
persuade
Question of fact - ANS✔✔ A question about the truth or falsity of an assertion
Question of value - ANS✔✔ A question about the worth, rightness, morality, and so forth of an
idea or action
Question of policy - ANS✔✔ A question about whether a specific course of action should or
should not be taken
Speech to gain passive agreement - ANS✔✔ a persuasive speech in which the speakers goal is
to convince the audience hat a given policy is desirable without encouraging the audience to
take action
Speech to gain immediate action - ANS✔✔ a persuasive speech in which the speaker's goal is to
convince the audience to take action in support of a given policy
Need - ANS✔✔ 1st basic issue in analyzing a question of policy: is there a serious problem/need
that requires a change from current policy?
, Burden of proof - ANS✔✔ obligation facing a persuasive speaker to prove that a change from
current policy is necessary
Plan - ANS✔✔ 2nd basic issue in analyzing a question of policy: Is there a problem with current
policy, does the speaker have a plan to fix it.
Practicality - ANS✔✔ The third basic issue in analyzing a question of policy: Will the speaker's
plan solve the problem? Will it create new and more serious problems?
Comparative advantages order - ANS✔✔ Explains after each main point why the speakers
solution is preferable to other solutions
Monroe's motivated sequence - ANS✔✔ A method of organizing persuasive speeches that seek
immediate action. The five steps of the motivated sequence are attention, need, satisfaction,
visualization, and action
Ethos - ANS✔✔ Aristotle name for what we now call credibility
Credibility - ANS✔✔ Audiences perception of whether a speaker is qualified to speak on a given
topic. 2 major factors are competence and character
Initial credibility - ANS✔✔ The credibility of a speaker before she or he starts to speak
Derived credibility - ANS✔✔ The credibility of a speaker produced by everything she or he says
and does during the speech
Terminal credibility - ANS✔✔ The credibility of a speaker at the end of a speech
Persuasion - ANS✔✔ Process of changing/creating peoples mind
Mental dialogue with audience - ANS✔✔ the mental give-and-take between speaker and
listener during a persuasive speech
Target audience - ANS✔✔ Portion of the whole audience that the speaker most wants to
persuade
Question of fact - ANS✔✔ A question about the truth or falsity of an assertion
Question of value - ANS✔✔ A question about the worth, rightness, morality, and so forth of an
idea or action
Question of policy - ANS✔✔ A question about whether a specific course of action should or
should not be taken
Speech to gain passive agreement - ANS✔✔ a persuasive speech in which the speakers goal is
to convince the audience hat a given policy is desirable without encouraging the audience to
take action
Speech to gain immediate action - ANS✔✔ a persuasive speech in which the speaker's goal is to
convince the audience to take action in support of a given policy
Need - ANS✔✔ 1st basic issue in analyzing a question of policy: is there a serious problem/need
that requires a change from current policy?
, Burden of proof - ANS✔✔ obligation facing a persuasive speaker to prove that a change from
current policy is necessary
Plan - ANS✔✔ 2nd basic issue in analyzing a question of policy: Is there a problem with current
policy, does the speaker have a plan to fix it.
Practicality - ANS✔✔ The third basic issue in analyzing a question of policy: Will the speaker's
plan solve the problem? Will it create new and more serious problems?
Comparative advantages order - ANS✔✔ Explains after each main point why the speakers
solution is preferable to other solutions
Monroe's motivated sequence - ANS✔✔ A method of organizing persuasive speeches that seek
immediate action. The five steps of the motivated sequence are attention, need, satisfaction,
visualization, and action
Ethos - ANS✔✔ Aristotle name for what we now call credibility
Credibility - ANS✔✔ Audiences perception of whether a speaker is qualified to speak on a given
topic. 2 major factors are competence and character
Initial credibility - ANS✔✔ The credibility of a speaker before she or he starts to speak
Derived credibility - ANS✔✔ The credibility of a speaker produced by everything she or he says
and does during the speech
Terminal credibility - ANS✔✔ The credibility of a speaker at the end of a speech
