ISTM 209 EXAM 4 QUESTIONS AND ANSWERS
Which of the following best describes cost transparency? - Answers - Consumer's ability
to get information about the actual costs merchants pay for products
Sites that process transactions for consumers that are normally handled in person, by
phone, or by mail are termed __. - Answers - transaction brokers
Which of the following do companies use to automate transactions for B2B commerce
and to replenish their inventory? - Answers - Electronic data interchange (EDI)
What was the fastest growing category of B2C e-commerce in 2017? - Answers -
Mobile e-commerce
When a company is developing an e-commerce presence, its timeline includes a __
phase that is associated with __ activities - Answers - planning; envisioning a web
presence and determining personnel
In 2018,__ million Americans are expected to purchase something online. - Answers -
189
Which unique feature of e-commerce is related to the ability to interact with web
technology everywhere? - Answers - Ubiquity
When a consumer is being engaged with an immersive multimedia experience, the
consumer is enjoying the __ feature of e-commerce. - Answers - richness
E-commerce technologies enable consumers to look online to find a variety of different
prices for the same products. This ability is called__ - Answers - price transparency
Two people are trading coins, and one has far more knowledge about the hobby than
the other. What does this situation illustrate? - Answers - Information asymmetry
The San Francisco Giants sell tickets based on __, where the prices often change
based on demand and other variables - Answers - dynamic pricing
Which of the following businesses uses the content provider Internet business model? -
Answers - iTunes
Which of the following businesses uses the portal Internet business model? - Answers -
Google
Micropayment systems allow content providers to be paid cost effectively when there
are numerous transactions of very small monetary amounts. Which of the following
provides the largest micropayment system on the Web? - Answers - Apple
, Paying an online journal a monthly fee for access to its content is called the
__________ model. - Answers - subscription
Which type of revenue model involves sending customers to a website for a referral
fee? - Answers - Affiliate
eBay utilizes the __ form of electronic commerce - Answers - C2C
When advertisers analyze user clickstream data to intentionally place ads on websites,
the advertisers are employing __ techniques - Answers - behavioral targeting
The social commerce feature that enables a consumer to log into sites through
Facebook is called a ___________________. - Answers - social sign-on
Use of the Internet to inexpensively find potential customers for products with very low
demand is termed __ - Answers - long tail marketing
Which of the following statements about Electronic Data Interchange (EDI) is FALSE? -
Answers - EDI is a large firm that uses a secure website to link to its suppliers and other
key business partners
Large firms may create a secure website known as a __ to link to suppliers and key
business partners - Answers - private industrial network
Kickstarter.com is a popular _______________ site where start-up companies' ideas
are presented to perspective investors. - Answers - crowdsourcing
__ services can tell you the price of a house you are looking at or about special exhibits
at a museum you are passing. - Answers - geoinformation
Which is NOT one of the phases in the timeline for the development of an e-commerce
presence? - Answers - Mobile implementation
Which of the following is the correct list and correct order of the stages of decision
making as described by Simon in 1960? - Answers - Intelligence, design, choice,
implementation
What type of decisions are the type where a person needs to provide judgment,
evaluation, and insight to solve the problem? - Answers - Unstructured decisions
When an intelligent system uses nodes that interact, similar to the human brain, to find
hidden patterns within large data sets, it is most likely using _________. - Answers - a
neural network
Which of the following best describes cost transparency? - Answers - Consumer's ability
to get information about the actual costs merchants pay for products
Sites that process transactions for consumers that are normally handled in person, by
phone, or by mail are termed __. - Answers - transaction brokers
Which of the following do companies use to automate transactions for B2B commerce
and to replenish their inventory? - Answers - Electronic data interchange (EDI)
What was the fastest growing category of B2C e-commerce in 2017? - Answers -
Mobile e-commerce
When a company is developing an e-commerce presence, its timeline includes a __
phase that is associated with __ activities - Answers - planning; envisioning a web
presence and determining personnel
In 2018,__ million Americans are expected to purchase something online. - Answers -
189
Which unique feature of e-commerce is related to the ability to interact with web
technology everywhere? - Answers - Ubiquity
When a consumer is being engaged with an immersive multimedia experience, the
consumer is enjoying the __ feature of e-commerce. - Answers - richness
E-commerce technologies enable consumers to look online to find a variety of different
prices for the same products. This ability is called__ - Answers - price transparency
Two people are trading coins, and one has far more knowledge about the hobby than
the other. What does this situation illustrate? - Answers - Information asymmetry
The San Francisco Giants sell tickets based on __, where the prices often change
based on demand and other variables - Answers - dynamic pricing
Which of the following businesses uses the content provider Internet business model? -
Answers - iTunes
Which of the following businesses uses the portal Internet business model? - Answers -
Micropayment systems allow content providers to be paid cost effectively when there
are numerous transactions of very small monetary amounts. Which of the following
provides the largest micropayment system on the Web? - Answers - Apple
, Paying an online journal a monthly fee for access to its content is called the
__________ model. - Answers - subscription
Which type of revenue model involves sending customers to a website for a referral
fee? - Answers - Affiliate
eBay utilizes the __ form of electronic commerce - Answers - C2C
When advertisers analyze user clickstream data to intentionally place ads on websites,
the advertisers are employing __ techniques - Answers - behavioral targeting
The social commerce feature that enables a consumer to log into sites through
Facebook is called a ___________________. - Answers - social sign-on
Use of the Internet to inexpensively find potential customers for products with very low
demand is termed __ - Answers - long tail marketing
Which of the following statements about Electronic Data Interchange (EDI) is FALSE? -
Answers - EDI is a large firm that uses a secure website to link to its suppliers and other
key business partners
Large firms may create a secure website known as a __ to link to suppliers and key
business partners - Answers - private industrial network
Kickstarter.com is a popular _______________ site where start-up companies' ideas
are presented to perspective investors. - Answers - crowdsourcing
__ services can tell you the price of a house you are looking at or about special exhibits
at a museum you are passing. - Answers - geoinformation
Which is NOT one of the phases in the timeline for the development of an e-commerce
presence? - Answers - Mobile implementation
Which of the following is the correct list and correct order of the stages of decision
making as described by Simon in 1960? - Answers - Intelligence, design, choice,
implementation
What type of decisions are the type where a person needs to provide judgment,
evaluation, and insight to solve the problem? - Answers - Unstructured decisions
When an intelligent system uses nodes that interact, similar to the human brain, to find
hidden patterns within large data sets, it is most likely using _________. - Answers - a
neural network
