________ involves the search for competitive advantage within a single industry, market, or line of
business. - Answers Business unit strategy
The search for value and competitive advantages through participation in several different industries
and markets is called _________. - Answers corporate strategy
Which of the following describes movement into adjacent markets by a firm along its own value
chain? - Answers Vertical integration
___________ depicts the movement into an adjacent, or unrelated, market that is not along a firm's
own value chain. - Answers Horizontal diversification
A firm that earns more than 70 percent of its revenue from its main line of business and the rest from
businesses located along the value chain is known as a(n) _________. - Answers dominant vertical
business
Which of the following occurs when a firm that operates in related markets, but fewer linkages exists
between the new and existing markets than the elements create separately? - Answers Related-
linked diversification
Which of the following describes a conceptualization of a business, or a set of rules for competition,
that applies to seemingly unrelated product markets or industries? - Answers Dominant logic
________ is the belief of managers that investment in a failed acquisition must continue because
significant amounts have already been invested) - Answers Sunk cost fallacy
Which of the following terms describes entry into an adjacent market by a firm that opens its own
operation? - Answers Greenfield entry
A(n) ________ involves the purchase of another company, or its assets. - Answers acquisition
In an acquisition, few channels are available and getting access to those channels is difficult and
expensive. T/F? - Answers True
_________ is the process whereby managers closely examine the target firm to understand its core
processes, strengths, and weaknesses. - Answers Due diligence
A(n) _________ is an acquisition where the acquiring firm absorbs the target firm and the target firm
ceases to exist. - Answers takeover
An acquisition with the goal of creating a new firm from the components of the two pre-acquisition
firms is known as a(n) ________. - Answers merger
CVS in 2015 - Answers From Neighborhood Pharmacy Provider to Health Care Company
Diversification creates value when - Answers firms exploit or enhance their resource base by entering
a new line of business, market, or industry.
Managers should ask two questions when considering entering a new line of business: - Answers (1)
Why will the existing businesses be more valuable because we've entered an adjacent business?
(2) Why will the new business activity be more valuable inside our corporation than operating alone?
When managers choose to diversify, they face a choice about - Answers whether to enter a new line
of business through greenfield entry or through acquisition.
Greenfield entry proves - Answers a preferred strategy when the firm can readily exploit its existing
resources and capabilities,
is not pressed for speed,
and can enter a new line of business at a small or moderate scale.
Diversification through acquisition becomes the preferred strategy when - Answers firms must
expand their resources and capabilities to compete effectively, enter a market quickly, or operate at
large scale.
Successful diversification relies on one of the Eight Ss to create value: - Answers 1. managerial slack
2.synergy
3. shared knowledge
4.business models
5.spreading capital
6.stepping stone into new markets
7. stopping or slowing competitors
8. staying ahead of tech