COMM 1300 EXAM 1 QUESTIONS AND
ANSWERS
Information-society---ans-✔✔the-exchange-of-information-is-the-predominant-economic-
activity
Mass-communication---ans-✔✔is-one-to-many,-with-limited-audience-feedback.
Digital-communication---ans-✔✔computer-readable-information-formatted-in-1s-and-0s
taking-college-courses-online,-downloading-textbooks-from-the-internet,-etc.
smartphones---ans-✔✔mobile-phones-that-can-access-the-internet
Analog-communication---ans-✔✔uses-continuously-varying-signals-corresponding-to-the-
light-or-sounds-originated-by-the-source
in-a-room-with-another-person-listening-to-what-they-say-and-taking-in-facial-expressions,-
handwritten-notes,-etc.
Apps---ans-✔✔(short-for-applications)-are-software-applications-for-use-on-smartphones
channel---ans-✔✔an-electronic-or-mechanical-system-that-links-the-source-to-the-receiver
convergence---ans-✔✔the-integration-of-mass-media,-computers,-and-
telecommunications
Telecommunications-Act-of-1996---ans-✔✔federal-legislation-that-deregulated-the-
communications-media
Copyright---ans-✔✔legal-right-to-control-intellectual-property.-With-it-comes-the-legal-
privilege-to-use,-sell,-or-license-creative-works.
Net-neutrality---ans-✔✔users-are-not-discriminated-against-based-on-the-amount-of-
nature-of-the-data-they-transfer-on-the-internet.
, Digital-divide---ans-✔✔the-gap-in-Internet-usage-between-rich-and-poor,-Anglos-and-
minorities.
List-examples-of-the-convergence-phenomenon.---ans-✔✔Increasingly,-communication-
is-created-and-distributed-in-a-computer-readable-digital-form.-This-change-means-that-
the-same-basic-technologies-can-be-used-to-transmit-all-forms-of-communication,-thus,-
separate-channels-of-communication-are-no-longer-needed-for-each-medium-(text,-audio,-
video).-Apple-became-the-most-powerful-player-in-the-recorded-music-industry-with-
iTunes,-rocked-the-telephone-industry-with-the-iPhone,-and-is-shaking-up-print-media-and-
video-with-the-iPad.-Google-has-emerged-as-the-largest-advertising-medium-of-all-as-
advertisers-direct-more-of-their-dollars-to-ads-tied-to-online-searches.-Facebook-is-
prospering-as-an-advertising-and-content-distribution-platform-or-its-hundreds-of-millions-
of-social-network-users-worldwide.-Apple-and-Google-hope-to-lead-a-transition-to-Internet-
television-that-could-replace-conventional-broadcast-and-cable-television,-while-Amazon,-
Netflix,-and-Google's-YouTube-are-investing-in-professionally-produced-original-video-
content.-Laws-and-public-policies-governing-the-media,-career-opportunities-in-
communications-industries,-social-and-personal-issues,-arising-from-media-consumption,-
and-even-theories-of-the-media-and-their-role-in-society-are-all-changing.
What-is-meant-by-the-term-information-society?---ans-✔✔The-information-society-is-one-
in-which-the-production,-processing,-distribution,-and-consumption-of-information-are-the-
primary-economic-and-social-activities.-In-an-information-society,-an-ever-increasing-
amount-of-time-is-spent-with-digital-communications-media.-Most-people-are-employed-as-
information-workers:-people-who-produce,-process,-or-distribute-information-as-their-
primary-work-activity.-The-information-society-is-a-further-step-in-the-evolution-of-society-
from-its-former-bases-in-agriculture-and-manufacturing.
What-are-three-conventional-types-of-mass-media?---ans-✔✔Newspapers,-magazines,-
radio,-television,-and-film
Name-areas-in-which-communication-regulations-are-shifting.---ans-
✔✔Telecommunications-Act-of-1996,-copyright-laws-(Copyright-Term-Extension-Act,-
Digital-Millennium-Copyright-Act),-net-neutrality
Information-workers---ans-✔✔create,-process,-transform,-or-store-information.
Interactive-communication---ans-✔✔uses-feedback-to-modify-a-message-as-it-is-
presented.
What-were-the-media-forms-in-pre-agricultural-society?---ans-✔✔Shamans-and-
storytellers-spread-the-news-through-spoken-words-and-songs-in-their-small-groups-of-
hunters-and-gatherers.-In-agricultural-societies,-literacy-was-only-common-among-priests-
and-the-upper-class.-Reproduction-of-printed-works-was-copied-by-hand-by-the-Monks,-or-
through-a-Chinese-printing-press-that-used-carved-wooden-blocks,-paper,-and-ink.
ANSWERS
Information-society---ans-✔✔the-exchange-of-information-is-the-predominant-economic-
activity
Mass-communication---ans-✔✔is-one-to-many,-with-limited-audience-feedback.
Digital-communication---ans-✔✔computer-readable-information-formatted-in-1s-and-0s
taking-college-courses-online,-downloading-textbooks-from-the-internet,-etc.
smartphones---ans-✔✔mobile-phones-that-can-access-the-internet
Analog-communication---ans-✔✔uses-continuously-varying-signals-corresponding-to-the-
light-or-sounds-originated-by-the-source
in-a-room-with-another-person-listening-to-what-they-say-and-taking-in-facial-expressions,-
handwritten-notes,-etc.
Apps---ans-✔✔(short-for-applications)-are-software-applications-for-use-on-smartphones
channel---ans-✔✔an-electronic-or-mechanical-system-that-links-the-source-to-the-receiver
convergence---ans-✔✔the-integration-of-mass-media,-computers,-and-
telecommunications
Telecommunications-Act-of-1996---ans-✔✔federal-legislation-that-deregulated-the-
communications-media
Copyright---ans-✔✔legal-right-to-control-intellectual-property.-With-it-comes-the-legal-
privilege-to-use,-sell,-or-license-creative-works.
Net-neutrality---ans-✔✔users-are-not-discriminated-against-based-on-the-amount-of-
nature-of-the-data-they-transfer-on-the-internet.
, Digital-divide---ans-✔✔the-gap-in-Internet-usage-between-rich-and-poor,-Anglos-and-
minorities.
List-examples-of-the-convergence-phenomenon.---ans-✔✔Increasingly,-communication-
is-created-and-distributed-in-a-computer-readable-digital-form.-This-change-means-that-
the-same-basic-technologies-can-be-used-to-transmit-all-forms-of-communication,-thus,-
separate-channels-of-communication-are-no-longer-needed-for-each-medium-(text,-audio,-
video).-Apple-became-the-most-powerful-player-in-the-recorded-music-industry-with-
iTunes,-rocked-the-telephone-industry-with-the-iPhone,-and-is-shaking-up-print-media-and-
video-with-the-iPad.-Google-has-emerged-as-the-largest-advertising-medium-of-all-as-
advertisers-direct-more-of-their-dollars-to-ads-tied-to-online-searches.-Facebook-is-
prospering-as-an-advertising-and-content-distribution-platform-or-its-hundreds-of-millions-
of-social-network-users-worldwide.-Apple-and-Google-hope-to-lead-a-transition-to-Internet-
television-that-could-replace-conventional-broadcast-and-cable-television,-while-Amazon,-
Netflix,-and-Google's-YouTube-are-investing-in-professionally-produced-original-video-
content.-Laws-and-public-policies-governing-the-media,-career-opportunities-in-
communications-industries,-social-and-personal-issues,-arising-from-media-consumption,-
and-even-theories-of-the-media-and-their-role-in-society-are-all-changing.
What-is-meant-by-the-term-information-society?---ans-✔✔The-information-society-is-one-
in-which-the-production,-processing,-distribution,-and-consumption-of-information-are-the-
primary-economic-and-social-activities.-In-an-information-society,-an-ever-increasing-
amount-of-time-is-spent-with-digital-communications-media.-Most-people-are-employed-as-
information-workers:-people-who-produce,-process,-or-distribute-information-as-their-
primary-work-activity.-The-information-society-is-a-further-step-in-the-evolution-of-society-
from-its-former-bases-in-agriculture-and-manufacturing.
What-are-three-conventional-types-of-mass-media?---ans-✔✔Newspapers,-magazines,-
radio,-television,-and-film
Name-areas-in-which-communication-regulations-are-shifting.---ans-
✔✔Telecommunications-Act-of-1996,-copyright-laws-(Copyright-Term-Extension-Act,-
Digital-Millennium-Copyright-Act),-net-neutrality
Information-workers---ans-✔✔create,-process,-transform,-or-store-information.
Interactive-communication---ans-✔✔uses-feedback-to-modify-a-message-as-it-is-
presented.
What-were-the-media-forms-in-pre-agricultural-society?---ans-✔✔Shamans-and-
storytellers-spread-the-news-through-spoken-words-and-songs-in-their-small-groups-of-
hunters-and-gatherers.-In-agricultural-societies,-literacy-was-only-common-among-priests-
and-the-upper-class.-Reproduction-of-printed-works-was-copied-by-hand-by-the-Monks,-or-
through-a-Chinese-printing-press-that-used-carved-wooden-blocks,-paper,-and-ink.
