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Corporate-level strategy - 🧠 ANSWER ✔✔highest level of decision
formulated by the highest level of management team (CEO and top
managers) of the company
CEOS and top managers ask questions such as - 🧠 ANSWER ✔✔- which
business unit(s) should we have?
,-How should we support and enhance the value of each business as a
whole?
Business Unit Managers ask questions such as - 🧠 ANSWER ✔✔-How
individual business units compete and win in their own individual market?
Operational managers ask questions such as - 🧠 ANSWER ✔✔How to
improve the effectiveness and efficiencies of operations?
What are the Three Corporate Level Strategies? - 🧠 ANSWER ✔✔Growth
Strategy (increase in size)
Stability Strategy (Retain current size)
Retrenchment strategy (decrease in size)
Internal Growth - 🧠 ANSWER ✔✔accomplished when a firm increases its
revenues, production capacity, and workforce
External Growth - 🧠 ANSWER ✔✔when two firms merge or one acquires
the other
Acquisition - 🧠 ANSWER ✔✔a form of merger whereby one firm purchases
another, often with a combination of cash and stock
, Merger - 🧠 ANSWER ✔✔occurs when two or more firms, usually of roughly
similar sizes, combine into one through an exchange of stock
Shortcoming of a merger or acquisition - 🧠 ANSWER ✔✔1. The acquiring
firm pays a premium
2. Top managers of the acquired firm often depart the organization
3. Building a common culture after layoffs can be complicated
Five forms of External Growth - 🧠 ANSWER ✔✔1. Horizontal integration
2. Horizontal related diversification
3. Conglomerate (unrelated) diversification
4. Vertical integration
5. Strategic Alliances
Horizontal (related) integration - 🧠 ANSWER ✔✔When a firm acquires other
companies in the same line of business. Doing so allows a firm operating in
a single industry to grow rapidly without moving into other industries
Horizontal (Related) Diversification - 🧠 ANSWER ✔✔When a firm acquires
a business outside its present scope of operation, but with similar or related
core competencies, the firm's key capabilities and collective learning skills
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