, PLEASE USE THIS DOCUMENT AS A GUIDE ONLY
TABLE OF CONTENT
1. Introduction Page 3
2. Segmentation, Targeting and Positioning Page 3
3. Marketing Plan Direction, Objectives and Marketing Support Page 9
4. Conclusion Page 12
References Page 13
TABLE OF CONTENT
1. Introduction Page 3
2. Segmentation, Targeting and Positioning Page 3
3. Marketing Plan Direction, Objectives and Marketing Support Page 9
4. Conclusion Page 12
References Page 13