MNM3701 Assignment 3 (Portfolio) Semester 1 Memo | Due April 2026

, PLEASE USE THIS DOCUMENT AS A GUIDE ONLY

TABLE OF CONTENT
1. Introduction Page 3
2. Research and Analysis of the Current Situation Page 3
3. Analysis of Markets and Customers Page 12
4. Segmentation, Targeting and Positioning Page 17
5. Marketing Plan Direction, Objectives and Marketing Support Page 22
6. Marketing Strategies and Programs Page 29
7. Plan Metrics and Impementation Control Page 39
8. Conclusion Page 47
References Page 49