WMU FINAL MARKETING 2500 EXAM
QUESTIONS COMPLETE WITH
VERIFIED ANSWERS
\.when a company makes marketing dec. by condsidering wants and interests, the
company requirments end sociecty long run interest is most likely practecing .....
marketing - ANSWERS✔-societal
\.a common criticism of the marketing system is that intermediaries - ANSWERS✔-
mark up prices beyond the value of their services
\.what do most companies today focus on when it comes to protecting the
environment? - ANSWERS✔-investing heavily in pollution protection
\.which substainable marketing principle emphasiszes building long run customer
engagement, loyality, relationships? - ANSWERS✔-customer value marketing
\.the nations poor areas have 30 percent fewer supermarkets then do a fluent
areas. As a result, many low income consumers find themselves ....??? -
ANSWERS✔-in food deserts
\.innovative marketing most likely involves - ANSWERS✔-seeking real product and
marketing improvements
, \.the two major citizen action movements to keep bus. in line are? - ANSWERS✔-
consumerism and enviromentalism
\.T or f? most international companies strive to adapt global brands to local needs
- ANSWERS✔-true
\.a countries ....... shapes its product and service needs, income levels, and
employment levels - ANSWERS✔-industrial structure
\.providing a host county partner the right to use a companies manufacturing
process, trademark, patent, trade secret, or other item of value is refereed to as? -
ANSWERS✔-Licensing
\.in managing their international marketing activities, most companies first...... ? -
ANSWERS✔-organize an export department
\.T OR F? Similar consumer needs around the world suggest that a strategy of
adapted global marketing is appropriate for most international firms -
ANSWERS✔-True
\.Which of the following is most likely true of a global firm? - ANSWERS✔-A global
firm manufactures and markets goods wherever it can do the best job
\.the simplest way to enter a foreign market is through - ANSWERS✔-exporting
QUESTIONS COMPLETE WITH
VERIFIED ANSWERS
\.when a company makes marketing dec. by condsidering wants and interests, the
company requirments end sociecty long run interest is most likely practecing .....
marketing - ANSWERS✔-societal
\.a common criticism of the marketing system is that intermediaries - ANSWERS✔-
mark up prices beyond the value of their services
\.what do most companies today focus on when it comes to protecting the
environment? - ANSWERS✔-investing heavily in pollution protection
\.which substainable marketing principle emphasiszes building long run customer
engagement, loyality, relationships? - ANSWERS✔-customer value marketing
\.the nations poor areas have 30 percent fewer supermarkets then do a fluent
areas. As a result, many low income consumers find themselves ....??? -
ANSWERS✔-in food deserts
\.innovative marketing most likely involves - ANSWERS✔-seeking real product and
marketing improvements
, \.the two major citizen action movements to keep bus. in line are? - ANSWERS✔-
consumerism and enviromentalism
\.T or f? most international companies strive to adapt global brands to local needs
- ANSWERS✔-true
\.a countries ....... shapes its product and service needs, income levels, and
employment levels - ANSWERS✔-industrial structure
\.providing a host county partner the right to use a companies manufacturing
process, trademark, patent, trade secret, or other item of value is refereed to as? -
ANSWERS✔-Licensing
\.in managing their international marketing activities, most companies first...... ? -
ANSWERS✔-organize an export department
\.T OR F? Similar consumer needs around the world suggest that a strategy of
adapted global marketing is appropriate for most international firms -
ANSWERS✔-True
\.Which of the following is most likely true of a global firm? - ANSWERS✔-A global
firm manufactures and markets goods wherever it can do the best job
\.the simplest way to enter a foreign market is through - ANSWERS✔-exporting
