WMU MKTG 2500 Ch. 2 QUIZ QUESTIONS
WITH VERIFIED ANSWERS
\.Which of the following actions helps a company find the game plan for long-run
survival and growth that makes the most sense given its specific situation,
opportunities, objectives, and resources? - ANSWERS✔-Strategic planning
\.A value chain consists of which of the following? - ANSWERS✔-Internal
departments and other companies that carry out value-creating activities
\.Which of the following is at the center of marketing strategy and programs? -
ANSWERS✔-Customer engagement, value, and relationships
\.When a company starts the strategic planning process at the corporate level, it
begins by - ANSWERS✔-defining its overall purpose and mission
\.When consumers respond in a similar way to a given set of marketing efforts,
they can be referred to as a _________. - ANSWERS✔-market segment
\.In analyzing a company's current business portfolio, what is management's first
step? - ANSWERS✔-Identify strategic business units
\.How do the individual components of a SWOT analysis work together to
determine the status of a company? - ANSWERS✔-By ascertaining a company's
WITH VERIFIED ANSWERS
\.Which of the following actions helps a company find the game plan for long-run
survival and growth that makes the most sense given its specific situation,
opportunities, objectives, and resources? - ANSWERS✔-Strategic planning
\.A value chain consists of which of the following? - ANSWERS✔-Internal
departments and other companies that carry out value-creating activities
\.Which of the following is at the center of marketing strategy and programs? -
ANSWERS✔-Customer engagement, value, and relationships
\.When a company starts the strategic planning process at the corporate level, it
begins by - ANSWERS✔-defining its overall purpose and mission
\.When consumers respond in a similar way to a given set of marketing efforts,
they can be referred to as a _________. - ANSWERS✔-market segment
\.In analyzing a company's current business portfolio, what is management's first
step? - ANSWERS✔-Identify strategic business units
\.How do the individual components of a SWOT analysis work together to
determine the status of a company? - ANSWERS✔-By ascertaining a company's
