1|Page
Capsim Exam ||Verified Exam!!|| Most Recent Exam
Actual Complete Real Exam Questions And Correct
Answers (Verified Answers) Already Graded A+ |
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The Perceptual Map is - Answer-a marketing tool used to
track the position of the company's products against those
of the competitors.
The segments all drift to the lower-right section of the
perceptual map. Why does this drift take place? - Answer-
Customers want smaller and faster products.
Overtime, the segments will drift in which direction on the
Perceptual Map? - Answer-down; right
When tracking market segments on the performance and
size perceptual map, which segment moves or "drifts" the
slowest? - Answer-Low End
What happens to a product priced at $1 above or below
the segment guideline when a segment's product supply
outstrips demand? - Answer-It loses 20% of its appeal.
,2|Page
What's the measure for product reliability? - Answer-
Expected time a product lasts
Team member guide / section 2.1.3
At what dollar amount above the segment guidelines is all
consumer appeal lost? - Answer-$5
Team member guide / section 4.2.1
26. The prices in each segment - Answer-drop by $0.50
each year.
MTBF in the segments should be - Answer-a. MTBF
(Performance) > MTBF (High End)
c. MTBF (Low End) < MTBF (Size).
Which of the following are not buying criteria? - Answer-
Automation
Team member guide / section 2.1 29. Inside each fine cut
circle, - Answer-segments have an ideal spot where
demand is at its highest.
,3|Page
The Traditional ideal spot is - Answer-near the center of its
circle.
Increasing a product's reliability will result in which of the
following changes to production costs? - Answer-Higher
material cost
Age refers to: - Answer-Product Age.
What happens to a product's Perceived Age when it is
repositioned in R&D? - Answer-It is reduced by 50%.
The preferred product perceived age for each sector
peaks at: - Answer-zero years for high end and seven
years for low end.
At which point does the perceived age of a traditional
product peak? - Answer-2
Pricing plays a role - Answer-b. in the rough cut stage of
the purchase decision.
, 4|Page
d. in the fine cut stage of the purchase decision.
What are the top buying criteria that low end customers
most value? - Answer-Price
Which of the following is not a type of market segment in
CapSim? - Answer-Standard
When opening the Excel version of Capstone®, you
should do what to Macros? - Answer-Enable
If there are two identical products, one that has 100%
accessibility and one that has 0% accessibility, - Answer-
the product with 100% accessibility will outsell the other 2
to 1 providing all other attributes are identical.
How many products does every team start with? - Answer-
Five products
What are three of the five Segments? - Answer-Traditional,
Low End, Performance
Capsim Exam ||Verified Exam!!|| Most Recent Exam
Actual Complete Real Exam Questions And Correct
Answers (Verified Answers) Already Graded A+ |
Newest Exam!!!
The Perceptual Map is - Answer-a marketing tool used to
track the position of the company's products against those
of the competitors.
The segments all drift to the lower-right section of the
perceptual map. Why does this drift take place? - Answer-
Customers want smaller and faster products.
Overtime, the segments will drift in which direction on the
Perceptual Map? - Answer-down; right
When tracking market segments on the performance and
size perceptual map, which segment moves or "drifts" the
slowest? - Answer-Low End
What happens to a product priced at $1 above or below
the segment guideline when a segment's product supply
outstrips demand? - Answer-It loses 20% of its appeal.
,2|Page
What's the measure for product reliability? - Answer-
Expected time a product lasts
Team member guide / section 2.1.3
At what dollar amount above the segment guidelines is all
consumer appeal lost? - Answer-$5
Team member guide / section 4.2.1
26. The prices in each segment - Answer-drop by $0.50
each year.
MTBF in the segments should be - Answer-a. MTBF
(Performance) > MTBF (High End)
c. MTBF (Low End) < MTBF (Size).
Which of the following are not buying criteria? - Answer-
Automation
Team member guide / section 2.1 29. Inside each fine cut
circle, - Answer-segments have an ideal spot where
demand is at its highest.
,3|Page
The Traditional ideal spot is - Answer-near the center of its
circle.
Increasing a product's reliability will result in which of the
following changes to production costs? - Answer-Higher
material cost
Age refers to: - Answer-Product Age.
What happens to a product's Perceived Age when it is
repositioned in R&D? - Answer-It is reduced by 50%.
The preferred product perceived age for each sector
peaks at: - Answer-zero years for high end and seven
years for low end.
At which point does the perceived age of a traditional
product peak? - Answer-2
Pricing plays a role - Answer-b. in the rough cut stage of
the purchase decision.
, 4|Page
d. in the fine cut stage of the purchase decision.
What are the top buying criteria that low end customers
most value? - Answer-Price
Which of the following is not a type of market segment in
CapSim? - Answer-Standard
When opening the Excel version of Capstone®, you
should do what to Macros? - Answer-Enable
If there are two identical products, one that has 100%
accessibility and one that has 0% accessibility, - Answer-
the product with 100% accessibility will outsell the other 2
to 1 providing all other attributes are identical.
How many products does every team start with? - Answer-
Five products
What are three of the five Segments? - Answer-Traditional,
Low End, Performance
