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27. MTBF in the segments should be - Answer-MTBF
(Performance) > MTBF (High End)., and MTBF (Low End)
< MTBF (Size).
28. Which of the following are not buying criteria? -
Answer-b. Automation
29. Inside each fine cut circle, - Answer-a. segments have
an ideal spot where demand is at its highest.
30. The Traditional ideal spot is - Answer-c. near the
center of its circle.
31. Increasing a product's reliability will result in which of
the following changes to production costs? - Answer-b.
Higher material cost
32. Age refers to: - Answer-b. Product Age.
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33. What happens to a product's Perceived Age when it is
repositioned in R&D? - Answer-a. It is reduced by 50%.
34. The preferred product perceived age for each sector
peaks at: - Answer-c. zero years for high end and seven
years for low end.
c. zero years for high end and seven years for low end. -
Answer-a. 2
36. Pricing plays a role - Answer-in the rough cut stage of
the purchase decision and in the fine cut stage of the
purchase decision.
37. What are the top buying criteria that low end
customers most value? - Answer-b. Price
38. Which of the following is not a type of market segment
in CapSim? - Answer-c. Standard
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39. What is the correct answer concerning the top buying
criteria for the following segment: - Answer-d. Price for low
end and Positioning for high end.
40. Low End customers emphasize buying criteria in which
order? - Answer-a. Price, Age, Positioning, Reliability
41. Each segment places - Answer-b. a different emphasis
on features of the 4 buying criteria.
42. Which market segment places the most importance on
price? - Answer-c. Low End
43. What is the most important criterion to a "Low End
Segment" customer? - Answer-a. Price
44. If you are marketing to High End customers, which
criteria are most important to them in order of importance?
- Answer-e. Positioning, Age, MTBF, Price
45. Which one is not an area in which Capstone®
separates company activities? - Answer-d. Logistics
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46. The following represent core company activities that
must be addressed each year except: - Answer-d. Labor
Negotiations.
47. Which of the following is not addressed by R&D? -
Answer-e. Workforce Complement
1. When opening the Excel version of Capstone®, you
should do what to Macros? - Answer-Enable
If there are two identical products, one that has 100%
accessibility and one that has 0% accessibility, - Answer-
the product with 100% accessibility will outsell the other 2
to 1 providing all other attributes are identical.
3. How many products does every team start with? -
Answer-Five products
4. What are three of the five Segments? - Answer-a.
Traditional, Low End, Performance
5. A segment manager's task is to - Answer-b. verify the
products entering and leaving a segment, the margin