PAPER INNOVATION
TEHCNOLOGY AND
SOCIETY
Kaat Ulenaers
16921
, Inhoud
1. Introduction to the case study....................................................................................3
1.2 Background........................................................................................................... 3
1.2 Offering & Value proposition.................................................................................3
1.3 Business model..................................................................................................... 4
1.4 Evolution milestones............................................................................................. 5
2. Analysis of innovation areas and variables (5 paginas)..............................................6
2.1 Innovation areas.................................................................................................... 6
2.2.1 Product differentiation.....................................................................................6
2.2.2 Service differentiation.....................................................................................7
2.2.3 Personnel........................................................................................................ 7
2.2.4 Channel innovation......................................................................................... 8
2.2.5. Image innovation........................................................................................... 8
2.2.6. Revenue stream............................................................................................. 9
2.2.7. Business process............................................................................................ 9
3. Strategic innovation analysis & conclusion...............................................................10
3.1 Type of innovation...............................................................................................10
3.2 Strategic tools..................................................................................................... 10
3.4 Conclusions......................................................................................................... 11
4. References............................................................................................................... 12
5. Attachments............................................................................................................. 14
2
TEHCNOLOGY AND
SOCIETY
Kaat Ulenaers
16921
, Inhoud
1. Introduction to the case study....................................................................................3
1.2 Background........................................................................................................... 3
1.2 Offering & Value proposition.................................................................................3
1.3 Business model..................................................................................................... 4
1.4 Evolution milestones............................................................................................. 5
2. Analysis of innovation areas and variables (5 paginas)..............................................6
2.1 Innovation areas.................................................................................................... 6
2.2.1 Product differentiation.....................................................................................6
2.2.2 Service differentiation.....................................................................................7
2.2.3 Personnel........................................................................................................ 7
2.2.4 Channel innovation......................................................................................... 8
2.2.5. Image innovation........................................................................................... 8
2.2.6. Revenue stream............................................................................................. 9
2.2.7. Business process............................................................................................ 9
3. Strategic innovation analysis & conclusion...............................................................10
3.1 Type of innovation...............................................................................................10
3.2 Strategic tools..................................................................................................... 10
3.4 Conclusions......................................................................................................... 11
4. References............................................................................................................... 12
5. Attachments............................................................................................................. 14
2
