MKT 400 Midterm Exam Questions With Correct
Answers
Consumer |behaviour |- |CORRECT |ANSWER✔✔-of |value-seeking |activities |that |take |place |as |
people |go |about |addressing |realized |needs
Basic |Consumption |Process |- |CORRECT |ANSWER✔✔-consumer |goes |through |several |stages |
before |purchasing |a |product |or |service. |
NEED-->INFORMATION |GATHERING/SEARCH-->EVALUATION |OF |ALTERNATIVES-->PURCHASE |OF |
PRODUCT/SERVICE-->POST |PURCHASE |EVALUATION
Niche |Marketing |- |CORRECT |ANSWER✔✔-Concentrating |all |marketing |efforts |on |a |small |but |
specific |and |well |defined |segment |of |the |population
Qualitative |Research |- |CORRECT |ANSWER✔✔-h, |qualitative |research |is |typically |unstructured |
and |exploratory |in |nature
Quantitative |Research+ |Interpretive |research |- |CORRECT |ANSWER✔✔-This |research |aims |to |
objectively |measure |the |topic |at |hand, |using |mathematics |and |statistics. |If |you |are |doing |
quantitative |research, |you |will |most |likely |be |analyzing |raw |data
Ethnography |- |CORRECT |ANSWER✔✔-The |systematic |study |of |people |and |cultures. |It |is |
designed |to |explore |cultural |phenomena |where |the |researcher |observes |society |from |the |
point |of |view |of |the |subject |of |the |study
PAD |- |CORRECT |ANSWER✔✔-pleasure |arousal |dominance
, PANAS |- |CORRECT |ANSWER✔✔-Positive |affect |negative |affect
Utilitarian |Value |- |CORRECT |ANSWER✔✔-Derived |from |a |product |or |service |that |helps |the |
consumer |solve |problems |and |accomplish |tasks
Hedonic |Value |- |CORRECT |ANSWER✔✔-immediate |gratification |that |comes |from |experiencing |
some |activity
Target |Market |- |CORRECT |ANSWER✔✔-a |particular |group |of |consumers |at |which |a |product |or |
service |is |aimed
Market |segmentation |- |CORRECT |ANSWER✔✔-the |process |of |dividing |a |market |of |potential |
customers |into |groups, |or |segments, |based |on |different |characteristics
Perceptual |map |- |CORRECT |ANSWER✔✔-visual |representation |of |the |perceptions |of |customers
|or |potential |customers |about |specific |attributes |of |an |organization, |brand, |product, |service, |or
|idea |As |well |it |is |used |to |position |competing |products
Consumer |Learning |- |CORRECT |ANSWER✔✔-the |process |by |which |individuals |acquire |the |
purchase |and |consumption |knowledge |and |experience |they |apply |to |future |related |behaviour
classical |conditioning |- |CORRECT |ANSWER✔✔-a |type |of |learning |in |which |one |learns |to |link |
two |or |more |stimuli |and |anticipate |events
instrumental |conditioning |(operant |conditioning) |- |CORRECT |ANSWER✔✔-occurs |when |we |
learn |to |perform |behaviours |that |produce |positive |outcomes |and |avoid |those |that |yield |
negative |outcomes
shaping |behavior |- |CORRECT |ANSWER✔✔-the |process |of |guiding |learning |in |graduated |steps |
using |reinforcement |or |lack |of |reinforcement
Answers
Consumer |behaviour |- |CORRECT |ANSWER✔✔-of |value-seeking |activities |that |take |place |as |
people |go |about |addressing |realized |needs
Basic |Consumption |Process |- |CORRECT |ANSWER✔✔-consumer |goes |through |several |stages |
before |purchasing |a |product |or |service. |
NEED-->INFORMATION |GATHERING/SEARCH-->EVALUATION |OF |ALTERNATIVES-->PURCHASE |OF |
PRODUCT/SERVICE-->POST |PURCHASE |EVALUATION
Niche |Marketing |- |CORRECT |ANSWER✔✔-Concentrating |all |marketing |efforts |on |a |small |but |
specific |and |well |defined |segment |of |the |population
Qualitative |Research |- |CORRECT |ANSWER✔✔-h, |qualitative |research |is |typically |unstructured |
and |exploratory |in |nature
Quantitative |Research+ |Interpretive |research |- |CORRECT |ANSWER✔✔-This |research |aims |to |
objectively |measure |the |topic |at |hand, |using |mathematics |and |statistics. |If |you |are |doing |
quantitative |research, |you |will |most |likely |be |analyzing |raw |data
Ethnography |- |CORRECT |ANSWER✔✔-The |systematic |study |of |people |and |cultures. |It |is |
designed |to |explore |cultural |phenomena |where |the |researcher |observes |society |from |the |
point |of |view |of |the |subject |of |the |study
PAD |- |CORRECT |ANSWER✔✔-pleasure |arousal |dominance
, PANAS |- |CORRECT |ANSWER✔✔-Positive |affect |negative |affect
Utilitarian |Value |- |CORRECT |ANSWER✔✔-Derived |from |a |product |or |service |that |helps |the |
consumer |solve |problems |and |accomplish |tasks
Hedonic |Value |- |CORRECT |ANSWER✔✔-immediate |gratification |that |comes |from |experiencing |
some |activity
Target |Market |- |CORRECT |ANSWER✔✔-a |particular |group |of |consumers |at |which |a |product |or |
service |is |aimed
Market |segmentation |- |CORRECT |ANSWER✔✔-the |process |of |dividing |a |market |of |potential |
customers |into |groups, |or |segments, |based |on |different |characteristics
Perceptual |map |- |CORRECT |ANSWER✔✔-visual |representation |of |the |perceptions |of |customers
|or |potential |customers |about |specific |attributes |of |an |organization, |brand, |product, |service, |or
|idea |As |well |it |is |used |to |position |competing |products
Consumer |Learning |- |CORRECT |ANSWER✔✔-the |process |by |which |individuals |acquire |the |
purchase |and |consumption |knowledge |and |experience |they |apply |to |future |related |behaviour
classical |conditioning |- |CORRECT |ANSWER✔✔-a |type |of |learning |in |which |one |learns |to |link |
two |or |more |stimuli |and |anticipate |events
instrumental |conditioning |(operant |conditioning) |- |CORRECT |ANSWER✔✔-occurs |when |we |
learn |to |perform |behaviours |that |produce |positive |outcomes |and |avoid |those |that |yield |
negative |outcomes
shaping |behavior |- |CORRECT |ANSWER✔✔-the |process |of |guiding |learning |in |graduated |steps |
using |reinforcement |or |lack |of |reinforcement
