MKT 400- Quiz 1 (CH 1 & 2) Exam Questions With
Correct Answers
personal |marketing |research |- |CORRECT |ANSWER✔✔-issue: |unhappiness/ |wanting |to |be |
happier |
questions: |what? |who? |why? |how? |when?
which |question |is |most |valid |(answer |the |most |important |question)
how |would |you |get |answers |for |your |questions: |collect |data |and |research |for |answer |(have |
strategy) |
actions: |engage/ |make |managerial |decisions
marketing |research |- |CORRECT |ANSWER✔✔-the |function |that |links |an |organization |to |its |
market |through |the |gathering |of |information |(for |profit, |non |profit, |celebrity)
functions |of |marketing |research |- |CORRECT |ANSWER✔✔--identification |and |definition |of |
market |driven |opportunities |and |problems |(new |product |opportunities)
-tracking |the |development |and |evolution |of |marketing |actions |(ad. |strategies, |try |different |
techniques |and |compare) |
-monitoring |of |marketing |performance |(sales |trends)
for |a |company |the |marketing |= |- |CORRECT |ANSWER✔✔-consumers, |customers, |competitors, |
suppliers, |ect. |everything |related
, types |of |information |market |research |can |provide |- |CORRECT |ANSWER✔✔-product, |
placement/distribution, |promotion, |price, |people(existing |and |potential), |theoretical/academic
product |positioning |- |CORRECT |ANSWER✔✔-how |you |define |your |product |compared |to |others
|in |the |market
product |- |CORRECT |ANSWER✔✔-new |product |development |and |introduction, |branding, |
product |positioning |(products, |services, |idea, |people, |celebrities, |politicians)
place |(distribution) |- |CORRECT |ANSWER✔✔-closing |and |evaluating |locations, |channels, |and |
distribution |partners, |retailing |dynamics |(store |image/ |perception, |in |store |traffic |patterns) |
(which |works |best |for |you)
promotion |- |CORRECT |ANSWER✔✔-advertising |effectiveness, |attitudes, |sales |tracking
price |- |CORRECT |ANSWER✔✔-demands/ |sales |forecasts |at |particular |prices, |demand |
sensitivity |based |on |consumer |segments, |opportunity |for |price |differentiation
people |- |CORRECT |ANSWER✔✔-segmentation, |benefit |and |lifestyle |analyses, |satisfaction, |
consumer |culture/subculture
theoretical/ |academic |- |CORRECT |ANSWER✔✔-adoption, |choice |paradox
customers |- |CORRECT |ANSWER✔✔-pay |for |the |product
consumers |- |CORRECT |ANSWER✔✔-actual |users
types |of |marketing |research |firms |- |CORRECT |ANSWER✔✔--Internal |or |external
Correct Answers
personal |marketing |research |- |CORRECT |ANSWER✔✔-issue: |unhappiness/ |wanting |to |be |
happier |
questions: |what? |who? |why? |how? |when?
which |question |is |most |valid |(answer |the |most |important |question)
how |would |you |get |answers |for |your |questions: |collect |data |and |research |for |answer |(have |
strategy) |
actions: |engage/ |make |managerial |decisions
marketing |research |- |CORRECT |ANSWER✔✔-the |function |that |links |an |organization |to |its |
market |through |the |gathering |of |information |(for |profit, |non |profit, |celebrity)
functions |of |marketing |research |- |CORRECT |ANSWER✔✔--identification |and |definition |of |
market |driven |opportunities |and |problems |(new |product |opportunities)
-tracking |the |development |and |evolution |of |marketing |actions |(ad. |strategies, |try |different |
techniques |and |compare) |
-monitoring |of |marketing |performance |(sales |trends)
for |a |company |the |marketing |= |- |CORRECT |ANSWER✔✔-consumers, |customers, |competitors, |
suppliers, |ect. |everything |related
, types |of |information |market |research |can |provide |- |CORRECT |ANSWER✔✔-product, |
placement/distribution, |promotion, |price, |people(existing |and |potential), |theoretical/academic
product |positioning |- |CORRECT |ANSWER✔✔-how |you |define |your |product |compared |to |others
|in |the |market
product |- |CORRECT |ANSWER✔✔-new |product |development |and |introduction, |branding, |
product |positioning |(products, |services, |idea, |people, |celebrities, |politicians)
place |(distribution) |- |CORRECT |ANSWER✔✔-closing |and |evaluating |locations, |channels, |and |
distribution |partners, |retailing |dynamics |(store |image/ |perception, |in |store |traffic |patterns) |
(which |works |best |for |you)
promotion |- |CORRECT |ANSWER✔✔-advertising |effectiveness, |attitudes, |sales |tracking
price |- |CORRECT |ANSWER✔✔-demands/ |sales |forecasts |at |particular |prices, |demand |
sensitivity |based |on |consumer |segments, |opportunity |for |price |differentiation
people |- |CORRECT |ANSWER✔✔-segmentation, |benefit |and |lifestyle |analyses, |satisfaction, |
consumer |culture/subculture
theoretical/ |academic |- |CORRECT |ANSWER✔✔-adoption, |choice |paradox
customers |- |CORRECT |ANSWER✔✔-pay |for |the |product
consumers |- |CORRECT |ANSWER✔✔-actual |users
types |of |marketing |research |firms |- |CORRECT |ANSWER✔✔--Internal |or |external
