MKT 400 FINAL EXAM QUESTIONS WITH CORRECT
ANSWERS
Consumer |Culture |- |CORRECT |ANSWER✔✔-Commonly |held |societal |beliefs |that |define |what |is
|socially |gratifying
Cultural |Norms |- |CORRECT |ANSWER✔✔-Rule |that |specifies |the |appropriate |consumer |
behaviour |in |a |given |situation |within |a |specific |culture
Traditions |- |CORRECT |ANSWER✔✔-Customs |and |accepted |ways |of |everyday |behaviour |in |a |
given |culture
Collectivism |- |CORRECT |ANSWER✔✔-Extent |to |which |an |individual's |life |is |intertwined |with |a |
large |cohesive |group
Socialization |- |CORRECT |ANSWER✔✔-Learning |through |observation |of |and |the |active |
processing |of |information |about |lived, |everyday |experience
Core |Societal |Values |(CSVs) |or |Cultural |Values |- |CORRECT |ANSWER✔✔-Commonly |agreed-
upon |consensus |about |the |most |preferable |ways |of |living |within |a |society
Acculturation |- |CORRECT |ANSWER✔✔-Process |by |which |consumers |come |to |learn |a |culture |
other |than |their |natural |native |culture
Enculturation |- |CORRECT |ANSWER✔✔-Way |people |learn |their |native |language
, Shaping |(Type |of |Learning) |- |CORRECT |ANSWER✔✔-Socialization |process |by |which |consumers'
|behaviours |slowly |adapt |to |a |culture |through |a |series |of |rewards |and |sanctions
Modelling |(Type |of |Leaning) |- |CORRECT |ANSWER✔✔-Process |of |imitating |others' |behaviours; |a
|form |of |observational |thinking
Globalcalization |- |CORRECT |ANSWER✔✔-Idea |that |marketing |strategy |may |be |global |but |the |
implementation |of |that |strategy |at |the |marketing |tactics |level |should |be |local
Microculture |- |CORRECT |ANSWER✔✔-A |group |of |people |who |share |similar |values |and |tastes |
that |are |subsumed |within |a |larger |culture
Cohort |- |CORRECT |ANSWER✔✔-A |group |of |people |who |have |lived |the |same |major |
experiences |in |their |lives
Stigmatization |- |CORRECT |ANSWER✔✔-Consumers |are |marked |in |some |way |that |indicated |
their |place |in |society
Social |Class |(Type |of |Social |Class) |- |CORRECT |ANSWER✔✔-Culturally |defined |group |to |which |a |
consumer |belongs |are |based |on |resources |like |prestige, |income, |occupation, |and |education
Habitus |(Type |of |Social |Class) |- |CORRECT |ANSWER✔✔-Mental |and |cognitive |structures |
through |which |individuals |perceptive |of |the |world |is |based |largely |on |theirs |standing |in |a |
social |class
Homogamy |(Type |of |Social |Class) |- |CORRECT |ANSWER✔✔-Finding |that |most |marriages |
comprise |people |from |similar |classes
ANSWERS
Consumer |Culture |- |CORRECT |ANSWER✔✔-Commonly |held |societal |beliefs |that |define |what |is
|socially |gratifying
Cultural |Norms |- |CORRECT |ANSWER✔✔-Rule |that |specifies |the |appropriate |consumer |
behaviour |in |a |given |situation |within |a |specific |culture
Traditions |- |CORRECT |ANSWER✔✔-Customs |and |accepted |ways |of |everyday |behaviour |in |a |
given |culture
Collectivism |- |CORRECT |ANSWER✔✔-Extent |to |which |an |individual's |life |is |intertwined |with |a |
large |cohesive |group
Socialization |- |CORRECT |ANSWER✔✔-Learning |through |observation |of |and |the |active |
processing |of |information |about |lived, |everyday |experience
Core |Societal |Values |(CSVs) |or |Cultural |Values |- |CORRECT |ANSWER✔✔-Commonly |agreed-
upon |consensus |about |the |most |preferable |ways |of |living |within |a |society
Acculturation |- |CORRECT |ANSWER✔✔-Process |by |which |consumers |come |to |learn |a |culture |
other |than |their |natural |native |culture
Enculturation |- |CORRECT |ANSWER✔✔-Way |people |learn |their |native |language
, Shaping |(Type |of |Learning) |- |CORRECT |ANSWER✔✔-Socialization |process |by |which |consumers'
|behaviours |slowly |adapt |to |a |culture |through |a |series |of |rewards |and |sanctions
Modelling |(Type |of |Leaning) |- |CORRECT |ANSWER✔✔-Process |of |imitating |others' |behaviours; |a
|form |of |observational |thinking
Globalcalization |- |CORRECT |ANSWER✔✔-Idea |that |marketing |strategy |may |be |global |but |the |
implementation |of |that |strategy |at |the |marketing |tactics |level |should |be |local
Microculture |- |CORRECT |ANSWER✔✔-A |group |of |people |who |share |similar |values |and |tastes |
that |are |subsumed |within |a |larger |culture
Cohort |- |CORRECT |ANSWER✔✔-A |group |of |people |who |have |lived |the |same |major |
experiences |in |their |lives
Stigmatization |- |CORRECT |ANSWER✔✔-Consumers |are |marked |in |some |way |that |indicated |
their |place |in |society
Social |Class |(Type |of |Social |Class) |- |CORRECT |ANSWER✔✔-Culturally |defined |group |to |which |a |
consumer |belongs |are |based |on |resources |like |prestige, |income, |occupation, |and |education
Habitus |(Type |of |Social |Class) |- |CORRECT |ANSWER✔✔-Mental |and |cognitive |structures |
through |which |individuals |perceptive |of |the |world |is |based |largely |on |theirs |standing |in |a |
social |class
Homogamy |(Type |of |Social |Class) |- |CORRECT |ANSWER✔✔-Finding |that |most |marriages |
comprise |people |from |similar |classes
