MKTG 201 BYU SWENSON MIDTERM REVIEW |
QUESTIONS AND ANSWERS | 2026 UPDATE | RATED
100% CORRECT.
Coca-Cola has a sweet juice drink, HI-C. Sweet juices have seen low market
growth and declining market share. According the BCG matrix HI-C would be
classified as a ___________. Answer - Dog
BCG Model Answer -
Dog Answer - Generates less cash, takes up less cash (no potential)
Low Market Share, Low Market Growth
Question Mark Answer - Growing fast. Will either become a star or dog.
(smartwatches)
Low Market Share, High Market Growth
Star Answer - Uses a lot of cash, makes a lot of money. (Amazon)
High Market Share, High Market Growth
,Cow Answer - Makes a lot of money, less expenses due to market growth.
(Apple, Coca-Cola)
High Market share, Low Market Growth,
In 2010, method launched method laundry detergent with smartclean
technology® - a powerful, patent-pending, plant-based detergent that's 8x
concentrated. This is an example of ________. Answer - Societal Orientation
Product Orientation Answer - All about the product. Does not consider
competitors or the needs
of the market.
Sales Orientation Answer - Aggressive sales techniques.
Market Orientation Answer - Understanding customer needs, company
capabilities, knows competitors, and wants to make profit.
Societal Orientation Answer - Concerned about the environment.
Marketing creates, communicates, and delivers value to the firm's chosen
customers. If a firm attracts and retains good customers, this will lead to good
__________. Answer - Profitability
Lifetime Value of a Customer Answer -
Peugeot, a French car company, is thinking about taking an existing product,
the 508 car, and introducing the car into the US market in 2018. This is an
example of __________. Answer - Market Development
, Product-Market Expansion Matrix Answer -
Market Penetration Answer - Existing products in existing markets.
Increase market share. Decrease the price, increase in promotion or support,
acquire a rival in the same market.
Ex. Dell EMC buyout
Market Development Answer - Existing products to new markets.
Ex. Same care in new country
Product Development Answer - New products to existing markets.
Ex. iPhone XS
Diversification Answer - New products to new markets.
Ex. Google introducing self driving cars.
There is an increasing demand for chocolate worldwide but some strange
disease is significantly limiting cocoa bean yield. This would be an example of
____________ and ____________, respectively. Answer - Opportunity and
Threat
QUESTIONS AND ANSWERS | 2026 UPDATE | RATED
100% CORRECT.
Coca-Cola has a sweet juice drink, HI-C. Sweet juices have seen low market
growth and declining market share. According the BCG matrix HI-C would be
classified as a ___________. Answer - Dog
BCG Model Answer -
Dog Answer - Generates less cash, takes up less cash (no potential)
Low Market Share, Low Market Growth
Question Mark Answer - Growing fast. Will either become a star or dog.
(smartwatches)
Low Market Share, High Market Growth
Star Answer - Uses a lot of cash, makes a lot of money. (Amazon)
High Market Share, High Market Growth
,Cow Answer - Makes a lot of money, less expenses due to market growth.
(Apple, Coca-Cola)
High Market share, Low Market Growth,
In 2010, method launched method laundry detergent with smartclean
technology® - a powerful, patent-pending, plant-based detergent that's 8x
concentrated. This is an example of ________. Answer - Societal Orientation
Product Orientation Answer - All about the product. Does not consider
competitors or the needs
of the market.
Sales Orientation Answer - Aggressive sales techniques.
Market Orientation Answer - Understanding customer needs, company
capabilities, knows competitors, and wants to make profit.
Societal Orientation Answer - Concerned about the environment.
Marketing creates, communicates, and delivers value to the firm's chosen
customers. If a firm attracts and retains good customers, this will lead to good
__________. Answer - Profitability
Lifetime Value of a Customer Answer -
Peugeot, a French car company, is thinking about taking an existing product,
the 508 car, and introducing the car into the US market in 2018. This is an
example of __________. Answer - Market Development
, Product-Market Expansion Matrix Answer -
Market Penetration Answer - Existing products in existing markets.
Increase market share. Decrease the price, increase in promotion or support,
acquire a rival in the same market.
Ex. Dell EMC buyout
Market Development Answer - Existing products to new markets.
Ex. Same care in new country
Product Development Answer - New products to existing markets.
Ex. iPhone XS
Diversification Answer - New products to new markets.
Ex. Google introducing self driving cars.
There is an increasing demand for chocolate worldwide but some strange
disease is significantly limiting cocoa bean yield. This would be an example of
____________ and ____________, respectively. Answer - Opportunity and
Threat
