Human Communication in Society: Chapter
4/5/6/7/8/10 TERMS Questions and Answers
(100% Correct Answers)
Selection
Ans: the process of choosing which sensory information to focus on
Organization
Ans: the process by which one recognizes what sensory input represents
Interpretation
Ans: the act of assigning meaning to sensory information
Selective Attention
Ans: consciously or unconsciously attending to just a narrow range of the full array
of sensory information available.
Cognitive Representation
Ans: the ability to form mental models of the world
Prototype
Ans: a representative or idealized version of a concept
Script
Ans: a relatively fixed sequence of events that functions as a guide or template for
communication or behavior
Categorization
Ans: a cognitive process used to organize information by placing it into larger
groupings of information.
Label
Ans: a name assigned to a category based on ones perception of the category
Stereotyping
Ans: over-generalizing attributes of a specific group
Frame
Ans: a structure that interprets how people shape their perceptions
Attribution theory
Ans: explanation of what we use to judge our own and others' behavior
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Attributional Bias
Ans: blaming negative behavior on outside forces and ones good behavior on inside
forces`
Self-serving Bias
Ans: basically justifying your wrong doing but condemning others
Fundamental Attribution Theory
Ans: others negatives are internal and positives are external
Constructs
Ans: categories people develop to help them organize info
Cognitive Complexity
Ans: the degree to which the constructs are detailed or numerous
Ethnocentrism
Ans: setting ones own group as the standard for all other groups to be judged by
Prejudice
Ans: feeling negatively towards a group or individual because they belong to that
group
Ego-defensive Function
Ans: the role prejudice plays in protecting individuals' sense of self worth
Vale-expression Function
Ans: prejudice letting people see their own way of living as appropriate
Cohort Effect
Ans: process that makes different generations grow up with different morals and
perceptions
Social Role
Ans: the specific positions one holds in a society
Instrumental
Ans: use of language to obtain what you need or want
Regulatory
Ans: using language to control or regulate others
Informative
Ans: use of language to communicate facts
Heuristic
Ans: use of language to acquire knowledge