Human Communication in Society Chapter 12
Questions and Answers (100% Correct Answers)
rhetoric
Ans: communication that is used to influence the attitudes or behaviors of others;
the art of persuasion
rhetorical critic
Ans: an informed consumer of rhetorical discourse who is prepared to analyze
rhetorical texts
sophists
Ans: the first group to teach persuasive speaking skills in the Greek city-states
orator
Ans: a public speaker
rhetor
Ans: a person or institution that addresses a large audience, the originator of a
communication message but not necessarily the one delivering it
artistic proofs
Ans: artistic skills of a rhetor that influence effectiveness
ethos
Ans: the rhetorical construction of character
persona
Ans: the identity one creates through one's public communication efforts
pathos
Ans: the rhetorical use of emotions to affect the audience decision making
logos
Ans: rational appeals; the use of rhetoric to help the audience see the rationale for a
particular conclusion
social position
Ans: place in the social hierarchy, which comes from the way society is structured
rhetorical audience
Ans: those people who can take the appropriate action in response in a message
rhetorical event
Ans: any event that generates a significant amount of public discourse