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Human Communication in Society Chapter 13
Questions and Answers (100% Correct Answers)
media
Ans: plural form of "medium," which is a channel of communication
mass media
Ans: mediated communication intended for large audiences
culture industries
Ans: large organizations in the business of mass communication that produce,
distribute, or show carious media texts (cultural products) as an inducstry
active agents
Ans: seekers of various media messages and resisters of others
mass media agents
Ans: influence that media have on people's everyday lives
media text
Ans: television show, advertisement, movie, or other media event
selective exposure
Ans: idea that people seek media messages and/or interpret media texts in ways
that confirm their beliefs and, conversely, resist or avoid messages that challenge
their beliefs
uses and gratifications
Ans: idea that people use media messages and find various types of gratifications in
some media texts rather than in others
content analysis
Ans: approach to understanding media that focuses on a specific aspect of the
content of a text or group of texts
agenda-setting capacity
Ans: power of media coverage to influence individuals' view of the world
cultivation theory
Ans: idea that long-term immersion in a media environment leads to "cultivation," or
enculturation, into shared beliefs about the world
hegemony
Ans: process by which we consent to social constructions, rather than having them
imposed on us
Human Communication in Society Chapter 13
Questions and Answers (100% Correct Answers)
media
Ans: plural form of "medium," which is a channel of communication
mass media
Ans: mediated communication intended for large audiences
culture industries
Ans: large organizations in the business of mass communication that produce,
distribute, or show carious media texts (cultural products) as an inducstry
active agents
Ans: seekers of various media messages and resisters of others
mass media agents
Ans: influence that media have on people's everyday lives
media text
Ans: television show, advertisement, movie, or other media event
selective exposure
Ans: idea that people seek media messages and/or interpret media texts in ways
that confirm their beliefs and, conversely, resist or avoid messages that challenge
their beliefs
uses and gratifications
Ans: idea that people use media messages and find various types of gratifications in
some media texts rather than in others
content analysis
Ans: approach to understanding media that focuses on a specific aspect of the
content of a text or group of texts
agenda-setting capacity
Ans: power of media coverage to influence individuals' view of the world
cultivation theory
Ans: idea that long-term immersion in a media environment leads to "cultivation," or
enculturation, into shared beliefs about the world
hegemony
Ans: process by which we consent to social constructions, rather than having them
imposed on us
