PUR 3000 EXAM 1 UF QUESTIONS AND
CORRECT ANSWERS
According to lectures and textbook, arguably the most important difference between public
relations and marketing, advertising or journalism is that:
a. public relations is typically more objective, like a "journalist-in-residence"
b. public relations is typically more holistic and broader in scope, dealing with the policies and
performance of the entire organization
c. public relations is typically more focused on mass media outlets and external audiences
d. public relations is typically more concerned about customers and selling products and
services
e. both B & C
b
RACE, an acronym that describes the process of public relations that was articulated by John
Marston in his book The Nature of Public Relations, stands for:
a. research, analysis, communication, evaluation
b. research, action, commitment, evaluation
c. resources, action, communication, evaluation
d. research, action, communication, evaluation
e. none of the above
d
,Which of the following is accurate with regard to the relationship between public relations and
advertising?
a. Advertising is more focused on internal audiences than public relations.
b. Advertising is usually seen as more credible than public relations
c. Public relations is narrower in scope.
d. Advertising is usually more costly.
d
Which of the following is the first element of the public relations process?
a. Evaluation
b. Research
c. Communication
d. Action
b
The majority of public relations professionals are employed in
a. Public relations firms
b. Non-profit organizations
c. Government positions
d. Corporations
d
,We watched a video in class about two significant historical figures in public relations. One of
the major parts of the movie described this public relations practitioner's role in counseling
John D. Rockefeller, Jr., during the "Bloody Ludlow Massacre." That person is:
a. Edward L. Bernays
b. Doris E. Fleischman
c. Rex Harlow
d. Phineas T. Barnum
e. Ivy Ledbetter Lee
e
Grunig and Hunt's Four Models of Public Relations include:
a. press agentry/publicity, promotion, two-way asymmetric, two-way symmetric
b. promotion, public information, two-way symmetric, asymmetric communication
c. purpose, promotion, two-way symmetric, loop model
d. press agentry/publicity, public information, two-way asymmetric, two-way symmetric
e. none of the above
d
Which of the following is known to have the first in-house PR department?
a. Westinghouse
b. Creel committee
c. Harvard University
d. Publicity Bureau
a
, You watched a video that described how Edward L. Bernays was able to increase sales of this
product by urging some men and women to walk in the New York Easter Parade using this
product. This product is:
a. beer
b. mini skirts
c. cigarettes
d. Walkmans
e. both A & C
c
A great American showman, he was responsible for developing the "pseudo-event":
a. Phineas T. Barnum
b. Rex Harlow
c. Amos Kendall
d. Tom Thumb
a
What word does not necessarily "associate" with a front group?
a. Transparent
b. Deceptive
c. Stealth
d. Unethical
a
CORRECT ANSWERS
According to lectures and textbook, arguably the most important difference between public
relations and marketing, advertising or journalism is that:
a. public relations is typically more objective, like a "journalist-in-residence"
b. public relations is typically more holistic and broader in scope, dealing with the policies and
performance of the entire organization
c. public relations is typically more focused on mass media outlets and external audiences
d. public relations is typically more concerned about customers and selling products and
services
e. both B & C
b
RACE, an acronym that describes the process of public relations that was articulated by John
Marston in his book The Nature of Public Relations, stands for:
a. research, analysis, communication, evaluation
b. research, action, commitment, evaluation
c. resources, action, communication, evaluation
d. research, action, communication, evaluation
e. none of the above
d
,Which of the following is accurate with regard to the relationship between public relations and
advertising?
a. Advertising is more focused on internal audiences than public relations.
b. Advertising is usually seen as more credible than public relations
c. Public relations is narrower in scope.
d. Advertising is usually more costly.
d
Which of the following is the first element of the public relations process?
a. Evaluation
b. Research
c. Communication
d. Action
b
The majority of public relations professionals are employed in
a. Public relations firms
b. Non-profit organizations
c. Government positions
d. Corporations
d
,We watched a video in class about two significant historical figures in public relations. One of
the major parts of the movie described this public relations practitioner's role in counseling
John D. Rockefeller, Jr., during the "Bloody Ludlow Massacre." That person is:
a. Edward L. Bernays
b. Doris E. Fleischman
c. Rex Harlow
d. Phineas T. Barnum
e. Ivy Ledbetter Lee
e
Grunig and Hunt's Four Models of Public Relations include:
a. press agentry/publicity, promotion, two-way asymmetric, two-way symmetric
b. promotion, public information, two-way symmetric, asymmetric communication
c. purpose, promotion, two-way symmetric, loop model
d. press agentry/publicity, public information, two-way asymmetric, two-way symmetric
e. none of the above
d
Which of the following is known to have the first in-house PR department?
a. Westinghouse
b. Creel committee
c. Harvard University
d. Publicity Bureau
a
, You watched a video that described how Edward L. Bernays was able to increase sales of this
product by urging some men and women to walk in the New York Easter Parade using this
product. This product is:
a. beer
b. mini skirts
c. cigarettes
d. Walkmans
e. both A & C
c
A great American showman, he was responsible for developing the "pseudo-event":
a. Phineas T. Barnum
b. Rex Harlow
c. Amos Kendall
d. Tom Thumb
a
What word does not necessarily "associate" with a front group?
a. Transparent
b. Deceptive
c. Stealth
d. Unethical
a
