WGU Sales Management D099 Pre-Assessment
A retailer is advertising its new product line and has Integrated marketing communications
designed a campaign that includes social media
advertising, print promotional pieces, online promotions,
and a special product launch event. Which concept is the
retailer using to promote its new product line?
Relationship selling
Integrated marketing communications
Buyer journey
Marketing research
A salesperson wants to get to know a prospective Relationship
customer by establishing ongoing communication to
ensure current as well as future sales. Which sales
approach is the salesperson using?
Transactional
Relationship
Adaptive
Direct
A salesperson prepares for a customer meeting by It emphasizes company value to the customer
reviewing the number of products the customer has
purchased since the company started. The salesperson
decides to open the conversation by reviewing how the
company has consistently provided a trusted product
since the start of the customer relationship .How does this
salesperson's approach help achieve sales goals?
It emphasizes company value to the customer
It analyzes return on customer investment
It evaluates the cost of customer
investment It calculates net customer
profit
, Every semester, a nationally known textbook company's Missionary
salesperson visits each professor at a college to
show what the company offers in the subject that the
professor teaches. The salesperson hopes the professors
will adopt the book for use in the next academic year.
Which type of salesperson role does this scenario
illustrate?
Trade
Prospector
Missionary
Technical
A small company manufactures automobile hood Direct
ornaments and sells them in a small store located at one
end of the factory. Which type of sales channel is
being used by this company?
Direct
Distributor
Agent
Wholesale
How does empathy contribute to building a good By creating an emotional connection with clients to show understanding that is
relationship with a customer? built on trust
By sharing beliefs with clients to build interactions based
on mutual interests
By displaying vulnerability to clients to make them feel
like they have the upper hand
By creating distance from the company to show high
customer awareness
By creating an emotional connection with clients to show
understanding that is built on trust
Why is responsive listening important when It encourages the salesperson to repeat back to the customer what they believe
participating in verbal communication? the customer needs.
It allows a salesperson to be prepared to counter any
arguments made by a potential client.
It ensures that a salesperson is responding quickly to the
customer's needs.
It encourages the salesperson to repeat back to the
customer what they believe the customer needs.
It promotes rotating salespeople when dealing with
clients who have specific requirements.
What is a result of a salesperson conducting follow-up Ensures customer satisfaction
on a sale?
Ensures customer satisfaction
Establishes contract terms
Determines customer needs
Handles customer objections
A retailer is advertising its new product line and has Integrated marketing communications
designed a campaign that includes social media
advertising, print promotional pieces, online promotions,
and a special product launch event. Which concept is the
retailer using to promote its new product line?
Relationship selling
Integrated marketing communications
Buyer journey
Marketing research
A salesperson wants to get to know a prospective Relationship
customer by establishing ongoing communication to
ensure current as well as future sales. Which sales
approach is the salesperson using?
Transactional
Relationship
Adaptive
Direct
A salesperson prepares for a customer meeting by It emphasizes company value to the customer
reviewing the number of products the customer has
purchased since the company started. The salesperson
decides to open the conversation by reviewing how the
company has consistently provided a trusted product
since the start of the customer relationship .How does this
salesperson's approach help achieve sales goals?
It emphasizes company value to the customer
It analyzes return on customer investment
It evaluates the cost of customer
investment It calculates net customer
profit
, Every semester, a nationally known textbook company's Missionary
salesperson visits each professor at a college to
show what the company offers in the subject that the
professor teaches. The salesperson hopes the professors
will adopt the book for use in the next academic year.
Which type of salesperson role does this scenario
illustrate?
Trade
Prospector
Missionary
Technical
A small company manufactures automobile hood Direct
ornaments and sells them in a small store located at one
end of the factory. Which type of sales channel is
being used by this company?
Direct
Distributor
Agent
Wholesale
How does empathy contribute to building a good By creating an emotional connection with clients to show understanding that is
relationship with a customer? built on trust
By sharing beliefs with clients to build interactions based
on mutual interests
By displaying vulnerability to clients to make them feel
like they have the upper hand
By creating distance from the company to show high
customer awareness
By creating an emotional connection with clients to show
understanding that is built on trust
Why is responsive listening important when It encourages the salesperson to repeat back to the customer what they believe
participating in verbal communication? the customer needs.
It allows a salesperson to be prepared to counter any
arguments made by a potential client.
It ensures that a salesperson is responding quickly to the
customer's needs.
It encourages the salesperson to repeat back to the
customer what they believe the customer needs.
It promotes rotating salespeople when dealing with
clients who have specific requirements.
What is a result of a salesperson conducting follow-up Ensures customer satisfaction
on a sale?
Ensures customer satisfaction
Establishes contract terms
Determines customer needs
Handles customer objections
