D077 EXAM Study guide | MCQ QUESTIONS AND
ANSWERS | LATEST UPDATE
What uncontrollable marketing element provides user Consumer
feedback input as to how the company delivers upon its value
proposition?
Quality control inspections
Product delivery
schedule Competitive
elements Consumer
feedback
Which controllable marketing function should a Product
company use to achieve its firm-level goals and to satisfy
the target customers' needs and wants?
Sales
Promotion
Production
Product
Which controllable element is included in the marketingProduct
mix?
Legal
Product
Political
Environmental
,A marketer introduces a tutorial video featuring the Product and
promotion company's new cosmetic line.
Which set of elements from the marketing mix is the
marketer using?
Price and place
Product and price
Promotion and place
Product and promotion
A realtor representing luxury condominiums offers pre- Price
construction discounts to clients.
Which part of the marketing mix does this approach
represent?
Place
Price
Product
Promotion
An online consignment store offers free gifts with Place and
promotion purchases within the next 30 days using an attractive and
easy-to-use website.
Which part of the marketing mix is represented by
the company's website?
Price and place
Product and price
Promotion and
price Place and
promotion
An online consignment store offers gently used designer
Promotion
fashions and sends weekly text alerts to customers of
new arrivals and popular items.
Which element of a marketing mix is represented by this
store's text alerts?
Place
Price
Product
Promotion
, A local computer manufacturer offers a high-end Product
computer with new graphic design capabilities.
Which element of the marketing mix is represented by this
offer?
Place
Price
Product
Promotion
A manager is researching an element of the marketing
Demographic environment that the company cannot control.
Which one of these elements is the manager considering?
Place
Pricing
Promotion
Demographic
What is an example of a controllable element that Promotional campaigns
influences marketing decisions?
Governmental regulations
Promotional campaigns
Technological advances
Social factors
Which action reflects the use of ethical marketing? Supply chain transparency
Posting revised customer reviews
Reselling returned products online
Supply chain transparency reporting
Labeling without instructions for use
A small town has two coffee shops. The shop owners Price fixing - competitors communicate to each other what they will
charge. agree to raise their prices for espresso drinks from $3 to
$6 per cup because they are the only two shops in the
market.
Which illegal pricing tactic is being used?
Price fixing
Bait and switch
Predatory pricing
Price discrimination
ANSWERS | LATEST UPDATE
What uncontrollable marketing element provides user Consumer
feedback input as to how the company delivers upon its value
proposition?
Quality control inspections
Product delivery
schedule Competitive
elements Consumer
feedback
Which controllable marketing function should a Product
company use to achieve its firm-level goals and to satisfy
the target customers' needs and wants?
Sales
Promotion
Production
Product
Which controllable element is included in the marketingProduct
mix?
Legal
Product
Political
Environmental
,A marketer introduces a tutorial video featuring the Product and
promotion company's new cosmetic line.
Which set of elements from the marketing mix is the
marketer using?
Price and place
Product and price
Promotion and place
Product and promotion
A realtor representing luxury condominiums offers pre- Price
construction discounts to clients.
Which part of the marketing mix does this approach
represent?
Place
Price
Product
Promotion
An online consignment store offers free gifts with Place and
promotion purchases within the next 30 days using an attractive and
easy-to-use website.
Which part of the marketing mix is represented by
the company's website?
Price and place
Product and price
Promotion and
price Place and
promotion
An online consignment store offers gently used designer
Promotion
fashions and sends weekly text alerts to customers of
new arrivals and popular items.
Which element of a marketing mix is represented by this
store's text alerts?
Place
Price
Product
Promotion
, A local computer manufacturer offers a high-end Product
computer with new graphic design capabilities.
Which element of the marketing mix is represented by this
offer?
Place
Price
Product
Promotion
A manager is researching an element of the marketing
Demographic environment that the company cannot control.
Which one of these elements is the manager considering?
Place
Pricing
Promotion
Demographic
What is an example of a controllable element that Promotional campaigns
influences marketing decisions?
Governmental regulations
Promotional campaigns
Technological advances
Social factors
Which action reflects the use of ethical marketing? Supply chain transparency
Posting revised customer reviews
Reselling returned products online
Supply chain transparency reporting
Labeling without instructions for use
A small town has two coffee shops. The shop owners Price fixing - competitors communicate to each other what they will
charge. agree to raise their prices for espresso drinks from $3 to
$6 per cup because they are the only two shops in the
market.
Which illegal pricing tactic is being used?
Price fixing
Bait and switch
Predatory pricing
Price discrimination
