D077 WGU Concepts in Marketing PA (PKQO)
Which concept refers to the number of product Depth
versions in a product line?
3 multiple choice options
The marketing manager of a breakfast cereal issues Promotion
coupons to encourage purchase of the cereal.
3 multiple choice options
Which element of the marketing mix do the coupons
represent?
What type of vertical marketing system is a franchise? Contractual
3 multiple choice options
A donut shop owner decides to use radio to Promotion
advertise weekly specials.
3 multiple choice options
Which element of the marketing mix is the donut shop
using?
At the end of a cosmetic tutorial video, the website Promotion
marketer posts a special offer code for 20% off first
3 multiple choice options
purchases.
Which element of the marketing mix does the
special offer code represent?
What is an example of an uncontrollable element within Regulations
the marketing planning process?
3 multiple choice options
A home improvement retail store offers 60 days of no Promotion
interest for credit card purchases.
3 multiple choice options
Which element of the marketing mix is represented by
this offer?
, An electronics company invites industry employees Product
to test the capabilities of its new low-cost digital
3 multiple choice options
multi- meters and provide design feedback.
Which element of the marketing mix is represented?
An assistant marketing manager is instructed to Promotional
write the portion of the company’s marketing plan
3 multiple choice options
that discusses the controllable elements of the
marketing environment.
Which element will the manager write about?
Which uncontrollable variables, such as inflation, Economic
unemployment, exchange rates, and consumer
3 multiple choice options
confidence, affect how a company markets its products
in both domestic and global market conditions?
Which uncontrollable elements, such as shifts in values, Socio-cultural
attitudes, and the makeup of the workforce, influence
3 multiple choice options
marketers' decisions?
A woman visits a baby store, planning to buy a crib for Bait and switch
$100. The salesperson tells her that the $100 crib is no
3 multiple choice options
longer available but a $250 crib can be purchased. The
woman can see the $100 crib boxes on a shelf.
Which pricing tactic was the salesperson attempting to
use?
What is an ethical marketing practice related to Ensuring fair labor conditions
distribution?
3 multiple choice options
A programmer develops new software that is more Price skimming
effective at analyzing the stock market than any other
3 multiple choice options
software on the market. The programmer plans to
sell this software at a higher price until software from
the competition catches up in quality.
Which pricing strategy is used by the programmer?
What does price determine for the company? Profit
3 multiple choice options
What is the term for the income a company receives Revenue
from the sale of goods or services?
3 multiple choice options
Which controllable element is included in the Product
marketing mix?
3 multiple choice options
Which concept refers to the number of product Depth
versions in a product line?
3 multiple choice options
The marketing manager of a breakfast cereal issues Promotion
coupons to encourage purchase of the cereal.
3 multiple choice options
Which element of the marketing mix do the coupons
represent?
What type of vertical marketing system is a franchise? Contractual
3 multiple choice options
A donut shop owner decides to use radio to Promotion
advertise weekly specials.
3 multiple choice options
Which element of the marketing mix is the donut shop
using?
At the end of a cosmetic tutorial video, the website Promotion
marketer posts a special offer code for 20% off first
3 multiple choice options
purchases.
Which element of the marketing mix does the
special offer code represent?
What is an example of an uncontrollable element within Regulations
the marketing planning process?
3 multiple choice options
A home improvement retail store offers 60 days of no Promotion
interest for credit card purchases.
3 multiple choice options
Which element of the marketing mix is represented by
this offer?
, An electronics company invites industry employees Product
to test the capabilities of its new low-cost digital
3 multiple choice options
multi- meters and provide design feedback.
Which element of the marketing mix is represented?
An assistant marketing manager is instructed to Promotional
write the portion of the company’s marketing plan
3 multiple choice options
that discusses the controllable elements of the
marketing environment.
Which element will the manager write about?
Which uncontrollable variables, such as inflation, Economic
unemployment, exchange rates, and consumer
3 multiple choice options
confidence, affect how a company markets its products
in both domestic and global market conditions?
Which uncontrollable elements, such as shifts in values, Socio-cultural
attitudes, and the makeup of the workforce, influence
3 multiple choice options
marketers' decisions?
A woman visits a baby store, planning to buy a crib for Bait and switch
$100. The salesperson tells her that the $100 crib is no
3 multiple choice options
longer available but a $250 crib can be purchased. The
woman can see the $100 crib boxes on a shelf.
Which pricing tactic was the salesperson attempting to
use?
What is an ethical marketing practice related to Ensuring fair labor conditions
distribution?
3 multiple choice options
A programmer develops new software that is more Price skimming
effective at analyzing the stock market than any other
3 multiple choice options
software on the market. The programmer plans to
sell this software at a higher price until software from
the competition catches up in quality.
Which pricing strategy is used by the programmer?
What does price determine for the company? Profit
3 multiple choice options
What is the term for the income a company receives Revenue
from the sale of goods or services?
3 multiple choice options
Which controllable element is included in the Product
marketing mix?
3 multiple choice options
