D077 WGU Pre-assessment QUESTIONS AND ANSWERS
| LATEST UPDATE
Which concept refers to the number of product versions Depth
in a product line?
The marketing manager of a breakfast cereal issues Promotion
coupons to encouraged to purchase of the cereal. Which
element of the marketing makes do the coupons
represent?
What type of vertical marketing system is a franchise? Contractual
A donut shop owner decides to use radio to Promotion
advertise weekly specials. Which element of the
marketing mixes a donut shop using?
At the end of a cosmetic tutorial video, the website Promotion
marketer posts a special offer code for 20% off first
purchases. Which element of the marketing mix does
the special offer code represent?
What is an example of an uncontrollable element within Regulations
the marketing planning process?
A home improvement retail store offers 60 days of no Promotion
interest for credit card purchases. Which element of the
marketing mix is represented by this offer.
An electronics company invites industry employees to Product
test the capabilities of its new low-cost digital multi-meter
and provide design feedback. Which element of the
marketing mixes represented?
, An assistant marketing manager is instructed to write the Promotional
portion of the company's marketing plan that discusses
the uncontrollable elements of the marketing
environment. Which element will the manager write
about?
Which uncontrollable variables, such as inflation, Economic
unemployment, exchange rate rates, and consumer
confidence, affect how a company markets its products
and both domestic and global market conditions?
Which uncontrollable elements, such as shifts and values, Socio-cultural
attitudes, and the make up of the workforce, influence
marketers' decisions?
A woman visits a baby store, planning to buy a crib for Bait and switch
$100. The salesperson tells her that the $100 crib is no
longer available but a $250 crib can be purchased. The
woman can see the $100 crib boxes on a shelf.
Which pricing tactic was the salesperson attempting to
use?
What is an ethical marketing practice related to Ensuring fair labor conditions
distribution?
A programmer develops new software that is more Price skimming
effective at analyzing the stock market than any other
software on the market. The programmer plans to sell
this software at a higher price until software from the
competition catches up in quality.Which pricing strategy is
used by the programmer?
What does price determine for the company? Profit
What is the term for the income of company receives Revenue
from the sale of goods or services?
Which controllable element is included in the marketing Product
mix?
A marketing manager wants to increase revenue Situational analysis
from existing products in the company's most
profitable markets. The manager begins by
evaluating the opportunities for more retail
partnerships.
Which component of marketing planning is the manager
using?
What is required for a marketing plan objective to be SMART
clear, quantitative, and timely?
| LATEST UPDATE
Which concept refers to the number of product versions Depth
in a product line?
The marketing manager of a breakfast cereal issues Promotion
coupons to encouraged to purchase of the cereal. Which
element of the marketing makes do the coupons
represent?
What type of vertical marketing system is a franchise? Contractual
A donut shop owner decides to use radio to Promotion
advertise weekly specials. Which element of the
marketing mixes a donut shop using?
At the end of a cosmetic tutorial video, the website Promotion
marketer posts a special offer code for 20% off first
purchases. Which element of the marketing mix does
the special offer code represent?
What is an example of an uncontrollable element within Regulations
the marketing planning process?
A home improvement retail store offers 60 days of no Promotion
interest for credit card purchases. Which element of the
marketing mix is represented by this offer.
An electronics company invites industry employees to Product
test the capabilities of its new low-cost digital multi-meter
and provide design feedback. Which element of the
marketing mixes represented?
, An assistant marketing manager is instructed to write the Promotional
portion of the company's marketing plan that discusses
the uncontrollable elements of the marketing
environment. Which element will the manager write
about?
Which uncontrollable variables, such as inflation, Economic
unemployment, exchange rate rates, and consumer
confidence, affect how a company markets its products
and both domestic and global market conditions?
Which uncontrollable elements, such as shifts and values, Socio-cultural
attitudes, and the make up of the workforce, influence
marketers' decisions?
A woman visits a baby store, planning to buy a crib for Bait and switch
$100. The salesperson tells her that the $100 crib is no
longer available but a $250 crib can be purchased. The
woman can see the $100 crib boxes on a shelf.
Which pricing tactic was the salesperson attempting to
use?
What is an ethical marketing practice related to Ensuring fair labor conditions
distribution?
A programmer develops new software that is more Price skimming
effective at analyzing the stock market than any other
software on the market. The programmer plans to sell
this software at a higher price until software from the
competition catches up in quality.Which pricing strategy is
used by the programmer?
What does price determine for the company? Profit
What is the term for the income of company receives Revenue
from the sale of goods or services?
Which controllable element is included in the marketing Product
mix?
A marketing manager wants to increase revenue Situational analysis
from existing products in the company's most
profitable markets. The manager begins by
evaluating the opportunities for more retail
partnerships.
Which component of marketing planning is the manager
using?
What is required for a marketing plan objective to be SMART
clear, quantitative, and timely?
