GOOGLE ADS SEARCH FINAL SCRIPT
2026 QUESTIONS AND ANSWERS GRADED
A+
◉Identifying the appropriate conversion source. Answer: Phones:
Which mobile ads are encouraging a phone call to our therapy
hotline?
Websites: How many clicks on my soccer ball ad are leading to an
actual purchase on my website?
Apps: How well is my app campaign leading to downloads of my
latest workout app?
◉Set up website conversion tracking. Answer: 1. Create a conversion
action — what it is that you want to track
2. Get your conversion tracking tag — a teensy bit of code that will
track your users' actions on the source that you've set up to track
3. Add the conversion tag to your website, so all those user actions
you've identified will actually be tracked
,4. Finally, check that the conversion tracking is working as planned
◉Sharla wants to compare how well her refreshed call-to-action ad
is helping to encourage other cow-friendly soccer enthusiasts to sign
up for her newsletter. In Google Ads, what category should she select
that best fits this conversion action?. Answer: Sign-up
◉Google Surveys. Answer: Use Google Surveys to...
Probe for audience thoughts on existing or past campaigns
Test consumer insights
Uncover customer mindsets
**Fast Focus Group Data**
◉Google Trends. Answer: Use Google Trends to...
Answer key brand questions
, Gauge consumer search behaviors
Confirm hypotheses about audience interests
Share audience interest over time
**For In-Depth Customer Insights**
◉Google Shopping Insights. Answer: Understand consumer
awareness and mindshare for a product, from national down to city-
level insights; Insights is currently available for the US market only
◉Google Correlate. Answer: Use Google Correlate to...
Find queries that follow a similar search pattern, thereby uncovering
insights that might not otherwise be visible.
◉To compare consumer interest for "how to contour" in today's
market with that of a year ago, what tool should Cate use?. Answer:
Google Trends: Uncover consumer interest over time — and find out
if demand is going up or down.
◉Find potential customers online. Answer: Who, where, what
2026 QUESTIONS AND ANSWERS GRADED
A+
◉Identifying the appropriate conversion source. Answer: Phones:
Which mobile ads are encouraging a phone call to our therapy
hotline?
Websites: How many clicks on my soccer ball ad are leading to an
actual purchase on my website?
Apps: How well is my app campaign leading to downloads of my
latest workout app?
◉Set up website conversion tracking. Answer: 1. Create a conversion
action — what it is that you want to track
2. Get your conversion tracking tag — a teensy bit of code that will
track your users' actions on the source that you've set up to track
3. Add the conversion tag to your website, so all those user actions
you've identified will actually be tracked
,4. Finally, check that the conversion tracking is working as planned
◉Sharla wants to compare how well her refreshed call-to-action ad
is helping to encourage other cow-friendly soccer enthusiasts to sign
up for her newsletter. In Google Ads, what category should she select
that best fits this conversion action?. Answer: Sign-up
◉Google Surveys. Answer: Use Google Surveys to...
Probe for audience thoughts on existing or past campaigns
Test consumer insights
Uncover customer mindsets
**Fast Focus Group Data**
◉Google Trends. Answer: Use Google Trends to...
Answer key brand questions
, Gauge consumer search behaviors
Confirm hypotheses about audience interests
Share audience interest over time
**For In-Depth Customer Insights**
◉Google Shopping Insights. Answer: Understand consumer
awareness and mindshare for a product, from national down to city-
level insights; Insights is currently available for the US market only
◉Google Correlate. Answer: Use Google Correlate to...
Find queries that follow a similar search pattern, thereby uncovering
insights that might not otherwise be visible.
◉To compare consumer interest for "how to contour" in today's
market with that of a year ago, what tool should Cate use?. Answer:
Google Trends: Uncover consumer interest over time — and find out
if demand is going up or down.
◉Find potential customers online. Answer: Who, where, what
