Marketing 301 MKT 301 UNLV Final Exam and Exam 3 Practice
Questions with Answers
Marketing Channel - correct answer ✔✔ set of interdependent organizations that help make a
product or service available for use or consumption by the consumer or business user
Direct channels - correct answer ✔✔ no intermediaries between producer and user
- significant in business to business marketing
- the internet provides direct channels for B2B & B2C
Indirect Channel - correct answer ✔✔ one or more intermediaries between producer and user
Intensive distribution - correct answer ✔✔ distribution of product through all available outlets
selective distribution - correct answer ✔✔ firm chooses only a limited number of retailers in a
market area to handle its products
exclusive distribution - correct answer ✔✔ producer grants exclusive rights to a retailer to sell
its products in a specific geographic region
Vertical Marketing systems - correct answer ✔✔ Planned channel system designed to improve
distribution effectiveness & efficiency
Horizontal marketing systems - correct answer ✔✔ two or more companies at the same level
join together to follow a new marketing opportunit
Multichannel distribution systems - correct answer ✔✔ hybrid marketing channels, organization
sets up two or more marketing channels to reach one or more customer segment
,omnichannel distribution - correct answer ✔✔ seeks to provide the customer with a seamless
shopping experience whether the customer is shopping online from a desktop or mobile device,
by telephone or in a bricks & mortar store
Direct marketing - correct answer ✔✔ activities by which the seller directs effort to a target
audience using one or more media to solicit a response by phone, mail, the internet, or
personal visit from a prospective customer
Integrated Marketing Communications - correct answer ✔✔ customer centric, data driven
method of communicating with customers
Integrated marketing communications - correct answer ✔✔ refers to integrating and
coordinating various communications components to deliver a clear, consistent, and compelling
message about the organization and its products
Marketing Intermediaries - correct answer ✔✔ firm that renders services directly related to the
purchase and/or sale of a product as it flows from producer
wholesalers - correct answer ✔✔ buy from producers and distribute goods to retailers, other
distributors, or B2B customers
Retailers - correct answer ✔✔ sell goods and services to consumers for their personal use
retail convergence - correct answer ✔✔ a wide variety of retailers sell the same product at
similar prices to the same customer
infrastructure - correct answer ✔✔ a nations system of transportation networks,
communication systems and energy facilities
, Unsought product - correct answer ✔✔ products that the consumer either does or doesn't
know about but does not think of buying
Ex: nursing home, life insurance
Convenience product - correct answer ✔✔ bought frequently, immediately and with a minimum
of comparison and buying efforts
Ex: toothpaste
Integrated marketing communications - correct answer ✔✔ Clear
Consistent
compelling
AIDA model - correct answer ✔✔ attention
interest
desire
action
Inelastic - correct answer ✔✔ Price goes up
Total Revenue goes up
Like water in the desert
Elastic - correct answer ✔✔ Price goes up
Total Revenue goes down
Coke vs diet coke
prestige objective - correct answer ✔✔ develop and maintain an image of quality and
exclusiveness
Questions with Answers
Marketing Channel - correct answer ✔✔ set of interdependent organizations that help make a
product or service available for use or consumption by the consumer or business user
Direct channels - correct answer ✔✔ no intermediaries between producer and user
- significant in business to business marketing
- the internet provides direct channels for B2B & B2C
Indirect Channel - correct answer ✔✔ one or more intermediaries between producer and user
Intensive distribution - correct answer ✔✔ distribution of product through all available outlets
selective distribution - correct answer ✔✔ firm chooses only a limited number of retailers in a
market area to handle its products
exclusive distribution - correct answer ✔✔ producer grants exclusive rights to a retailer to sell
its products in a specific geographic region
Vertical Marketing systems - correct answer ✔✔ Planned channel system designed to improve
distribution effectiveness & efficiency
Horizontal marketing systems - correct answer ✔✔ two or more companies at the same level
join together to follow a new marketing opportunit
Multichannel distribution systems - correct answer ✔✔ hybrid marketing channels, organization
sets up two or more marketing channels to reach one or more customer segment
,omnichannel distribution - correct answer ✔✔ seeks to provide the customer with a seamless
shopping experience whether the customer is shopping online from a desktop or mobile device,
by telephone or in a bricks & mortar store
Direct marketing - correct answer ✔✔ activities by which the seller directs effort to a target
audience using one or more media to solicit a response by phone, mail, the internet, or
personal visit from a prospective customer
Integrated Marketing Communications - correct answer ✔✔ customer centric, data driven
method of communicating with customers
Integrated marketing communications - correct answer ✔✔ refers to integrating and
coordinating various communications components to deliver a clear, consistent, and compelling
message about the organization and its products
Marketing Intermediaries - correct answer ✔✔ firm that renders services directly related to the
purchase and/or sale of a product as it flows from producer
wholesalers - correct answer ✔✔ buy from producers and distribute goods to retailers, other
distributors, or B2B customers
Retailers - correct answer ✔✔ sell goods and services to consumers for their personal use
retail convergence - correct answer ✔✔ a wide variety of retailers sell the same product at
similar prices to the same customer
infrastructure - correct answer ✔✔ a nations system of transportation networks,
communication systems and energy facilities
, Unsought product - correct answer ✔✔ products that the consumer either does or doesn't
know about but does not think of buying
Ex: nursing home, life insurance
Convenience product - correct answer ✔✔ bought frequently, immediately and with a minimum
of comparison and buying efforts
Ex: toothpaste
Integrated marketing communications - correct answer ✔✔ Clear
Consistent
compelling
AIDA model - correct answer ✔✔ attention
interest
desire
action
Inelastic - correct answer ✔✔ Price goes up
Total Revenue goes up
Like water in the desert
Elastic - correct answer ✔✔ Price goes up
Total Revenue goes down
Coke vs diet coke
prestige objective - correct answer ✔✔ develop and maintain an image of quality and
exclusiveness
