Marketing MKT 300 Exam 2 University of Alabama Study Guide and Practice
Questions
Articulate the steps in the consumer buying process - correct answer ✔✔ Need recognition -
unsatisfied need
Information Search - second step is to search for information about the various options that
exist to satisfy that need.
Alternative Evaluation - occurs during the stage of information search considering the
alternatives in a purchase.
Purchase - occurs after evaluating alternatives
Post Purchase - Customer satisfaction Postpurchase Cognitive Dissonance - buyers remorse
usually after purchases expensive items.
Describe the difference between functional and psychological needs. - correct answer ✔✔
Functional needs pertain to the performance of a product. Psychological needs pertain to the
personal gratification consumers associate with a product and/or service.
Describe factors that affect information search. - correct answer ✔✔ The perceived benefits v.
perceived costs of search - it is worth the time and effort to search for information about a
product or service. The loss of control - Internal locus of control believe they have some control
over the outcomes of their actions more search activities.houses
External locos of control consumers believe in fate not how much they research a product.
stocks
Discuss postpurchase outcomes. - correct answer ✔✔ Customer satisfaction if customers are
satisfied they usually do not give good reviews but if they are disappointed they give negative
feedback.
Post purchase Dissonance - buyers remorse internal conflict that arises from an inconsistency
between two beliefs or between beliefs and behavior.
Customer loyalty - marketers want customers to be satisfied to solidify loyal relationships
Questions
Articulate the steps in the consumer buying process - correct answer ✔✔ Need recognition -
unsatisfied need
Information Search - second step is to search for information about the various options that
exist to satisfy that need.
Alternative Evaluation - occurs during the stage of information search considering the
alternatives in a purchase.
Purchase - occurs after evaluating alternatives
Post Purchase - Customer satisfaction Postpurchase Cognitive Dissonance - buyers remorse
usually after purchases expensive items.
Describe the difference between functional and psychological needs. - correct answer ✔✔
Functional needs pertain to the performance of a product. Psychological needs pertain to the
personal gratification consumers associate with a product and/or service.
Describe factors that affect information search. - correct answer ✔✔ The perceived benefits v.
perceived costs of search - it is worth the time and effort to search for information about a
product or service. The loss of control - Internal locus of control believe they have some control
over the outcomes of their actions more search activities.houses
External locos of control consumers believe in fate not how much they research a product.
stocks
Discuss postpurchase outcomes. - correct answer ✔✔ Customer satisfaction if customers are
satisfied they usually do not give good reviews but if they are disappointed they give negative
feedback.
Post purchase Dissonance - buyers remorse internal conflict that arises from an inconsistency
between two beliefs or between beliefs and behavior.
Customer loyalty - marketers want customers to be satisfied to solidify loyal relationships
