RISE Up: Retail Fundamentals (All
Terms)
Customer—ANSWER--A person or organization that buys goods or services
from a retailer.
Clientele—ANSWER--The overall group of customers who regularly shop
with a particular store or brand.
Target market—ANSWER--The specific group of customers a business aims
its products, services, and marketing toward.
Market segment—ANSWER--A smaller group within the larger market that
shares similar characteristics, such as age or lifestyle.
Demographic data—ANSWER--Statistical information about a population
such as age, gender, income, and education level.
Psychographic data—ANSWER--Information about people's lifestyles,
interests, values, and attitudes used to understand buying behavior.
Needs—ANSWER--Things customers must have to live, work, or solve a
problem, for example basic clothing or food.
, Wants—ANSWER--Extra items or experiences customers would like to have
but don't absolutely need.
Value—ANSWER--The overall benefit a customer believes they receive
compared to the cost they pay.
Worth—ANSWER--The satisfaction a customer feels after experiencing the
benefits of a product or service.
Company brand—ANSWER--The overall impression customers have of a
business, based on their experiences, marketing, and reputation.
Brand promise—ANSWER--What a company commits to deliver to
customers every time they interact with the brand, for example fast service
or high quality.
Company culture—ANSWER--The shared values, habits, attitudes, and
behaviors inside a company that shape how employees work.
Followers—ANSWER--Customers who usually wait to see what is popular
or trendy before making a purchase.
Innovators / trend buyers—ANSWER--Customers who like to be first to try
new products and be seen as trendsetters.
© 2026 Copyright. All Rights Reserved. This document is
protected by copyright law, Copyrighted By Brittie Donald
Terms)
Customer—ANSWER--A person or organization that buys goods or services
from a retailer.
Clientele—ANSWER--The overall group of customers who regularly shop
with a particular store or brand.
Target market—ANSWER--The specific group of customers a business aims
its products, services, and marketing toward.
Market segment—ANSWER--A smaller group within the larger market that
shares similar characteristics, such as age or lifestyle.
Demographic data—ANSWER--Statistical information about a population
such as age, gender, income, and education level.
Psychographic data—ANSWER--Information about people's lifestyles,
interests, values, and attitudes used to understand buying behavior.
Needs—ANSWER--Things customers must have to live, work, or solve a
problem, for example basic clothing or food.
, Wants—ANSWER--Extra items or experiences customers would like to have
but don't absolutely need.
Value—ANSWER--The overall benefit a customer believes they receive
compared to the cost they pay.
Worth—ANSWER--The satisfaction a customer feels after experiencing the
benefits of a product or service.
Company brand—ANSWER--The overall impression customers have of a
business, based on their experiences, marketing, and reputation.
Brand promise—ANSWER--What a company commits to deliver to
customers every time they interact with the brand, for example fast service
or high quality.
Company culture—ANSWER--The shared values, habits, attitudes, and
behaviors inside a company that shape how employees work.
Followers—ANSWER--Customers who usually wait to see what is popular
or trendy before making a purchase.
Innovators / trend buyers—ANSWER--Customers who like to be first to try
new products and be seen as trendsetters.
© 2026 Copyright. All Rights Reserved. This document is
protected by copyright law, Copyrighted By Brittie Donald
