ADV 318J Exam 3 UPDATED ACTUAL
QUESTIONS AND CORRECT ANSWERS
(T/F) According to the Brand Storytelling video, the main reason brands wok with an
influencer is they bring credibility to a featured brand. - CORRECT ANSWER True
During the class presentation about segmentation, we were able to segment our class based
on all of the following but __________________.
a. Male/female
b. People who wore eyeglasses and people who didn't
c. Left handed people
d. Number of family members
e. All of the above were ways in which we segmented our class - CORRECT
ANSWER Number of family members
According to the Advertising Icons video, how many Morris the Cat ads have there been for
Starkist Tuna?
a. 10
b. 13
c. 12
d. only 1 because Morris is animated like Tony the Tiger
e. none of the above - CORRECT ANSWER None of the above
In a famous quote about Advertising Creativity, David Ogilvy noted: "...the beginning of
greatness is to be conspicuous and different. The beginning of failure is to be ____________
and ____________.
a. quite; peaceful
b. old; respectful
, c. polite; respectful
d. invisible; transparent
e. invisible; orthodox - CORRECT ANSWER invisible; orthodox
in the Brand Storytelling video, when making branded content for the consumer, it must get
the consumer's attention, be _________________ and either entertain or inform the consumer
to be a successful marketing activity.
a. short
b. funny
c. relevant
d. fun
e. all of the above - CORRECT ANSWER relevant
Sean Thompson mentioned the concept of "charrette", which is one of the design or planning
activities that his agency undertakes. During this activity, the agency team attempts to answer
a few questions for guiding and improving the brand decision-making process. Which of the
following is NOT a question the team should use in a charrette?
a. Why are we advertising and branding?
b. What are the 5 key words that describe the essence of the brand?
c. What are the answers for "The brand is _________." and "The brand is not ________."
d. Who is the competition?
e. How much money will this client generate? - CORRECT ANSWER How much
money will this client generate?
_______________ establishes the unique idea that will connect a product's benefits to a
consumer's needs.
a. Creative execution
b. Ideation
QUESTIONS AND CORRECT ANSWERS
(T/F) According to the Brand Storytelling video, the main reason brands wok with an
influencer is they bring credibility to a featured brand. - CORRECT ANSWER True
During the class presentation about segmentation, we were able to segment our class based
on all of the following but __________________.
a. Male/female
b. People who wore eyeglasses and people who didn't
c. Left handed people
d. Number of family members
e. All of the above were ways in which we segmented our class - CORRECT
ANSWER Number of family members
According to the Advertising Icons video, how many Morris the Cat ads have there been for
Starkist Tuna?
a. 10
b. 13
c. 12
d. only 1 because Morris is animated like Tony the Tiger
e. none of the above - CORRECT ANSWER None of the above
In a famous quote about Advertising Creativity, David Ogilvy noted: "...the beginning of
greatness is to be conspicuous and different. The beginning of failure is to be ____________
and ____________.
a. quite; peaceful
b. old; respectful
, c. polite; respectful
d. invisible; transparent
e. invisible; orthodox - CORRECT ANSWER invisible; orthodox
in the Brand Storytelling video, when making branded content for the consumer, it must get
the consumer's attention, be _________________ and either entertain or inform the consumer
to be a successful marketing activity.
a. short
b. funny
c. relevant
d. fun
e. all of the above - CORRECT ANSWER relevant
Sean Thompson mentioned the concept of "charrette", which is one of the design or planning
activities that his agency undertakes. During this activity, the agency team attempts to answer
a few questions for guiding and improving the brand decision-making process. Which of the
following is NOT a question the team should use in a charrette?
a. Why are we advertising and branding?
b. What are the 5 key words that describe the essence of the brand?
c. What are the answers for "The brand is _________." and "The brand is not ________."
d. Who is the competition?
e. How much money will this client generate? - CORRECT ANSWER How much
money will this client generate?
_______________ establishes the unique idea that will connect a product's benefits to a
consumer's needs.
a. Creative execution
b. Ideation
