Central State University: MBA_5130 Quizzes 1-6 Answered Latest Updated 2026.

MBA_5130_Chapter_1_and_2_Assessment QUIZ 1 Question 1 (1 point) Saved Listen Great marketing is based on sound, logical—emotional and physical—laws of human and organization behavior. Question 1 options: True False Question 2 (1 point) Saved Listen For marketing to have an equal vote in company decisions, it needs to quantify the effectiveness of marketing programs in financial terms. Question 2 options: True False Question 3 (1 point) Saved Listen All purchases are the same. Question 3 options: True False Question 4 (1 point) MBA_5130 Quizzes 1-6 Answered Latest Updated 2026.Saved Listen When you try to find out how customers vary in their preferences, needs, and resources, you are in the "Targeting" phase of STP. Question 4 options: True False Question 5 (1 point) Saved Listen Marketers help athletes, celebrities, and politicians with their images in their respective marketplaces (to fans and agents, intelligentsia, or the public). Question 5 options: True False Question 6 (1 point) Saved Listen The 5Cs, STP, and 4Ps operate interdependently. Question 6 options: True False Question 7 (1 point) Saved Listen Customers typically do not mind paying for purchases if they really want what they are purchasing. Question 7 options: True FalseQuestion 8 (1 point) Saved Listen During higher-involvement purchases, we would expect customers to be more price sensitive. Question 8 options: True False Question 9 (1 point) Saved Listen Consumers can be simple or complex. Question 9 options: True False Question 10 (1 point) Saved Listen It is pretty simple to market for various ethnicities and countries because they have similar perspectives. Question 10 options: True False Question 11 (1 point) Saved Listen An ad for dog treats on the side of the home page of is an example of perceptual fluency. Question 11 options:True False Question 12 (1 point) Saved Listen Operant conditioning relies on behavior that is positively reinforced. Question 12 options: True False Question 13 (1 point) Saved Listen The pre-purchase phase includes identifying the need or want, searching possible solutions, and building a consideration set. Question 13 options: True False Question 14 (1 point) Saved Listen People are selective in their attention to environmental stimuli. Question 14 options: True False Question 15 (1 point) SavedListen An example of a specialty purchase would be a new smartphone. Question 15 options: True False Question 16 (1 point) Saved Listen Optimal business solutions should reflect a complete knowledge of how the 5Cs, STP and 4Ps are affected by changes in customers, competitors, and the legal environment. Question 16 options: True False Question 17 (1 point) Saved Listen It's important for low-involvement products to be widely available so the customer can pick them up without thinking. Question 17 options: True False Question 18 (1 point) Saved Listen The outcome orientation style of ethics is called deontological ethics. Question 18 options: True FalseQuestion 19 (1 point) Saved Listen These days we live in a truly product-oriented and product-empowered marketing world. Question 19 options: True False Question 20 (1 point) Saved Listen Most companies perform the marketing function easily. Question 20 options: True False Question 21 (1 point) Saved Listen A marketer for the American Heart Association would be responsible for their push of the message to eat foods lower in fat. Question 21 options: True False Question 22 (1 point) Saved Listen Direct-to-consumer ads are not used to market pharmaceutical drugs because it is unlikely patients will ask their doctor for a particular brand name. Question 22 options:True False Question 23 (1 point) Saved Listen Some things that can be marketed include goods, services, experiences, events, and people. Question 23 options: True False Question 24 (1 point) Saved Listen During the purchase phase, the consumer will ask themself, "Will I tell my friends what a great brand I've found?" Question 24 options: True False Question 25 (1 point) Saved Listen A risk-averse consumer may wish to try the newest product that the market has to offer. Question 25 options: True False Question 26 (1 point) SavedListen When a consumer looks at the most important attribute of a brand first, and eliminates all brands that do not have this attribute, he is using a lexicographic approach. Question 26 options: True False Question 27 (1 point) Saved Listen John is a marketer for Verizon. He puts together sales promotions and advertisements for a new cell phone. He is applying the "product" part of the 4Ps. Question 27 options: True False Question 28 (1 point) Saved Listen Old-monied people indulge in conspicuous consumption, such as buying a yellow Mustang, to show off their wealth. Question 28 options: True False Question 29 (1 point) Saved Listen When it comes to beliefs and importance weights, marketers try to strengthen the importance of positive attributes of their brand through learning and appealing to consumer motivations that their brand satisfies. Question 29 options: TrueFalse Question 30 (1 point) Saved Listen Learning is when associations of sights or sounds get stored in short-term memory after many repetitions. Question 30 options: True False Question 31 (1 point) Saved Listen The current trend in age-related marketing has to do with marketing more toward the older, baby-boomer generation. Question 31 options: True False Question 32 (1 point) Saved Listen Sarah works for a golf products company. In order for Sarah to best answer the question, "What do my customers want?," she should play golf and try out the equipment. Question 32 options: True False Question 33 (1 point) SavedListen When Cari, the marketing vice president, assesses any business problem or opportunity in terms of general analysis, she should review the 5Ps. Question 33 options: True False Question 34 (1 point) Saved Listen Marketing can be used to educate the public. Question 34 options: True False Question 35 (1 point) Saved Listen Many contingencies modify marketing plans. Question 35 options: True False Question 36 (1 point) Saved Listen Going out to buy bread is the type of purchase that requires some thought or planning ahead of time. Question 36 options: True FalseQuestion 37 (1 point) Saved Listen The sociocultural effects of social class and age affect how consumers respond to brands. Question 37 options: True False Question 38 (1 point) Saved Listen Marketing shows the evolution of markets. This is the change from an industry just having production and sales to having true relationships with its customers. Question 38 options: True False Question 39 (1 point) Saved Listen Beliefs about Mercedes might include that they're fast, they're nice to look at, and they're expensive. Question 39 options: True False Question 40 (1 point) Saved Listen A new MBA: student and a recently promoted corporate executive will typically have the same wants.Question 40 options: True False Question 41 (1 point) Saved Listen In an exchange, the customer wants something from the company but the company wants nothing from the customer. Question 41 options: True False Question 42 (1 point) Saved Listen R&D people don't understand marketing because they are too concerned with making the latest and greatest invention. Question 42 options: True False Question 43 (1 point) Saved Listen Marketers use subliminal advertising all the time because they know it works very well. Question 43 options: True False Question 44 (1 point)Saved Listen An example of a modified rebuy is when the copier lease comes up and you want to try a different vendor. Question 44 options: True False Question 45 (1 point) Saved Listen John just purchased a new Honda Civic from the local Honda dealership. Even though John was happy and Honda made a profit, this was not a symbiotic relationship. Question 45 options: True False Question 46 (1 point) Saved Listen Marketing research isn't needed if a company listens to its customers. Question 46 options: True False Question 47 (1 point) Saved Listen In China, some luxury brands sell well just before Chinese New Year. Question 47 options: TrueFalse Question 48 (1 point) Saved Listen One of the factors currently stressing marketers is the pressure to show results. Question 48 options: True False Question 49 (1 point) Saved Listen A high customer involvement B2C purchase is called a specialty purchase. Question 49 options: True False Question 50 (1 point) Saved Listen What motivates consumers is important to marketers. Question 50 options: True FalseModule 2 Quiz Module_2_MBA_5130 Question 1 (1 point) Saved Listen The least common marketing research technique used to segment customer data is cluster analysis. Question 1 options: True False Question 2 (1 point) Saved Listen The C website cross-classifies businesses by sector and size. Question 2 options: True False Question 3 (1 point) Saved Listen Sometimes segments appear small only because the segmentation analysis was done too finely. Question 3 options: True FalseQuestion 4 (1 point) Saved Listen The ideal goal for the marketer is to find an untapped (or at least relatively underserved) group of customers whose needs can easily and profitably be met. Question 4 options: True False Question 5 (1 point) Saved Listen An upscale customer segment is always a tempting one for marketers to target because marketers assume that those customers can afford to purchase their goods or services, with a little less price sensitivity than other customers. Question 5 options: True False Question 6 (1 point) Saved Listen A lot of estimates go into the final calculation to determine market size, and each component needs to be as precise as possible. Otherwise, the errors in the estimation get compounded. Question 6 options: True False Question 7 (1 point) Saved ListenWe should target customers that match our abilities to deliver. Question 7 options: True False Question 8 (1 point) Saved Listen Sometimes a marketing manager might hold beliefs that are not consistent with the customer data. Question 8 options: True False Question 9 (1 point) Saved Listen Opinion leaders, innovators, or market mavens are known for their expertise and involvement in a category. Question 9 options: True False Question 10 (1 point) Saved Listen For B2B marketers, market sizing is typically more difficult than in B2C markets. Question 10 options: True False Question 11 (1 point)Saved Listen Size does not always correlate with future growth potential. Question 11 options: True False Question 12 (1 point) Saved Listen Marketers identify segments best when iterating between a managerial top-down approach and a customer needs assessment. Question 12 options: True False Question 13 (1 point) Saved Listen One reason celebrity spokespeople are thought to be effective is that ordinary people aspire to be like the celebrity, in whatever manner that is achievable. Question 13 options: True False Question 14 (1 point) Saved Listen A set of segments may be very clear from a statistical perspective, but they need to be useful from a managerial point of view. Question 14 options: TrueFalse Question 15 (1 point) Saved Listen Families with higher household incomes hire more service workers. Question 15 options: True False Question 16 (1 point) Saved Listen We target for the same reason we segment—to try to be all things to all people. Question 16 options: True False Question 17 (1 point) Saved Listen Goods are usually associated with more variable costs than services. Question 17 options: True False Question 18 (1 point) Saved Listen Company XYZ is working on a marketing strategy for a new oral hygiene product and just discovered that XYZ's biggest competitor is launching a similar, but better tasting, productwith more dental health benefits. The competitor's product should be considered a threat in Company XYZ's SWOT analysis. Question 18 options: True False Question 19 (1 point) Saved Listen The Murphy Company is determining which segment(s) to target for its new professional résumé writing service. In making this determination, the company should consider quantitative factors such as the size of the segment, profitability, and growth. Question 19 options: True False Question 20 (1 point) Saved Listen The goal of homogeneity in customers' likes or dislikes is more achievable as the segment size gets smaller, but if the segment is too small, it might not be profitable to serve. Question 20 options: True False Question 21 (1 point) Saved Listen Opportunities and threats are internal considerations about the organization. Question 21 options: True FalseQuestion 22 (1 point) Saved Listen Regardless of whether a marketer is working B2B or B2C, the logic in market sizing estimation is always the same—start with the price of the product and multiply it by the size of the target market. Question 22 options: True False Question 23 (1 point) Saved Listen A market segment is an individual customer who shares similar inclinations toward your brand. Question 23 options: True False Question 24 (1 point) Saved Listen A perceptual map shows perceived strengths of a firm (compared to its competitors) from the customers' perspective. Question 24 options: True False Question 25 (1 point) Saved ListenE-books are popular on several different platforms. Your company makes PCs, so you should develop a new e-reader. Question 25 options: True False Question 26 (1 point) Saved Listen Coupons that are printed at grocery checkouts are a function of items the customer just purchased. Question 26 options: True False Question 27 (1 point) Saved Listen "Current users" are relatively difficult to communicate with. Question 27 options: True False Question 28 (1 point) Saved Listen Political party identifications have a clear and predictable effect on cereal consumption and cell phone plans. Question 28 options: True FalseQuestion 29 (1 point) Saved Listen Potential profitability is a function of the current market size, its anticipated growth, current and anticipated levels of competition, and customer behavior and expectations. Question 29 options: True False Question 30 (1 point) Saved Listen Profitability means number of customers. Question 30 options: True FalseModule 3 Quiz Module_3_Assessment Question 1 (1 point) Saved Listen The definition of a company's core business is like asking for its mission statement. Question 1 options: True False Question 2 (1 point) Saved Listen Apple's reputation as an innovative company demonstrates its use of the product leadership strategy. Question 2 options: True False Question 3 (1 point) Saved Listen FedEx uses an operational excellence strategy by focusing on delivery, price, and convenience. Question 3 options: True FalseQuestion 4 (1 point) Saved Listen If a brand has an exclusive image and distribution chain, it needs to promote it as much as possible. Question 4 options: True False Question 5 (1 point) Saved Listen A positioning statement should only target employees and shareholders. Question 5 options: True False Question 6 (1 point) Saved Listen Many purchases have elements of both goods and services. Question 6 options: True False Question 7 (1 point) Saved Listen Brands occasionally come along that are priced high but offer low quality. Question 7 options:True False Question 8 (1 point) Saved Listen Marcus needs to write the positioning statement for Company X. One of Marcus's colleagues advises him that the positioning statement needs to be clearly understood by the company's employees, shareholders, and customers—but NOT by the general public since this group will not be interacting with the company. Marcus's colleague has offered good advice. Question 8 options: True False Question 9 (1 point) Saved Listen Credence qualities are those that are difficult to judge, even post-consumption. Question 9 options: True False Question 10 (1 point) Saved Listen A brand can reasonably be positioned as the "coolest" brand and the best value. Question 10 options: True False Question 11 (1 point)Saved Listen The word product can be defined as a mathematical term for multiplication. Question 11 options: True False Question 12 (1 point) Saved Listen A positioning statement includes the specification of the target segment(s). Question 12 options: True False Question 13 (1 point) Saved Listen Product-related issues are more complicated when our scope includes the company's full portfolio. Question 13 options: True False Question 14 (1 point) Saved Listen To write a good positioning statement, you need to know who you are trying to persuade. Question 14 options: True FalseQuestion 15 (1 point) Saved Listen Jose's company prides itself on efficient production and delivery of products, in addition to offering low prices and convenience to its customers. The strategy most likely being employed by Jose's company is product leadership. Question 15 options: True False Question 16 (1 point) Saved Listen Positioning statements should not be used as advertising taglines. Question 16 options: True False Question 17 (1 point) Saved Listen Positioning has more physical elements than perceptual ones. Question 17 options: True False Question 18 (1 point) Saved ListenAs chief marketing officer (CMO), Frank has seen the core competencies of his company change over the past five years. During this time, the core business of the company should not have shifted as the firm's competencies changed. Question 18 options: True False Question 19 (1 point) Saved Listen We learn of and discuss product, price, place, and promotion separately because there are many details to consider for each element. Question 19 options: True False Question 20 (1 point) Saved Listen A marketer can affect a customer's level of satisfaction (or dissatisfaction) through good (or bad) value-addeds. Question 20 options: True False Question 21 (1 point) Saved Listen If a company recognizes an opportunity for producing something that customers will value, it should supplement its product line, especially if it can make the new products better than competitors. Question 21 options: TrueFalse Question 22 (1 point) Saved Listen Positioning involves two of the marketing mix variables. Question 22 options: True False Question 23 (1 point) Saved Listen Holes in perceptual maps identify areas of fierce competition among an industry's firms. Question 23 options: True False Question 24 (1 point) Saved Listen Some perceptual maps contain descriptors for a single service provider. Question 24 options: True False Question 25 (1 point) Saved Listen Positioning is about identity: who your brand or company is in the marketplace vis-à-vis the competition and in the customer's eyes.Question 25 options: True False Question 26 (1 point) Saved Listen Good variability involves the customization and tailoring of the service delivery for the customer's unique needs. Question 26 options: True False Question 27 (1 point) Saved Listen Services are said to be less variable than products. Question 27 options: True False Question 28 (1 point) Saved Listen It's important that brand managers focus on defining competition narrowly, as when we compute market shares. Question 28 options: True False Question 29 (1 point)Saved Listen Customers may view similar companies as interchangeable. Question 29 options: True False Question 30 (1 point) Saved Listen The execution of the 4Ps is flexible—only one piece needs to be in place and sending a consistent message for the overall "product" to be attractive to the customer. Question 30 options: True FalseModule 4 Quiz Module_4_MBA_5130 Question 1 (1 point) Saved Listen Jasmine is a senior executive of a very successful 100-year-old company. Some younger employees in the marketing department want to update the company's logo, but Jasmine and other senior executives feel that a company lucky enough to survive for decades does not have to change or modify its logo. The executives are correct in their assessment. Question 1 options: True False Question 2 (1 point) Saved Listen Area test markets are used frequently because they are inexpensive and easy to set up. Question 2 options: True False Question 3 (1 point) Saved Listen Consumer acceptance tends to be higher when a new product is not overly complex or has a user-friendly interface. Question 3 options: True FalseQuestion 4 (1 point) Saved Listen The form of marketing research at the concept testing stage is usually focus groups and web surveys. Question 4 options: True False Question 5 (1 point) Saved Listen Upon completion of the idea generation stage, the marketing manager takes the customer data and tries to predict the product's likely success. Question 5 options: True False Question 6 (1 point) Saved Listen All associations between the product and its consumer are beyond the company's control. Question 6 options: True False Question 7 (1 point) Saved Listen An example of deepening brand extensions is Oscar Meyer selling hot dogs that are different lengths.Question 7 options: True False Question 8 (1 point) Saved Listen Sales are low and slow in the early phases because distribution is limited. Question 8 options: True False Question 9 (1 point) Saved Listen The house of brands approach to branding provides stronger financial outcomes to a company than the umbrella branding strategy. Question 9 options: True False Question 10 (1 point) Saved Listen In attempting to determine what drives customers' decisions, Deja explains to Karl that conjoint analysis is a great research method because it reveals customers' trade-offs. Deja is correct. Question 10 options: True False Question 11 (1 point)Saved Listen Premium brands have begun to offer their own second label priced near the store brand's price. Question 11 options: True False Question 12 (1 point) Saved Listen Coke might have to brand its "Diet Coke" using another name in other countries due to legal or cultural reasons. Question 12 options: True False Question 13 (1 point) Saved Listen The FDA is currently under investigation for requiring too much testing, which moves drugs to market too slowly. Question 13 options: True False Question 14 (1 point) Saved Listen Some brands are closely associated with particular colors. Question 14 options: TrueFalse Question 15 (1 point) Saved Listen Rarely is customer feedback surprising when developing a new product. Question 15 options: True False Question 16 (1 point) Saved Listen Titleist Golf produces many major brands that all have their own brand name (ex., Titleist, Footjoy, Staysoft, Long Drive, etc.). This is a house of brands approach to brand naming, Question 16 options: True False Question 17 (1 point) Saved Listen If a firm has an old product at the end of the life cycle, it can divest it, harvest it, or rejuvenate it. Question 17 options: True False Question 18 (1 point) Saved ListenJavier can relate to Rolex because he views himself and Rolex as sophisticated. Question 18 options: True False Question 19 (1 point) Saved Listen The U.S. Patent and Trademark Office issues more than 300,000 new brands each year. Question 19 options: True False Question 20 (1 point) Saved Listen Companies approach the design of new products in the same way. Question 20 options: True False Question 21 (1 point) Saved Listen Showing company marketing information to customers helps clarify the image of the products and allows the company to get feedback on the marketing information itself. Question 21 options: True False Question 22 (1 point)Saved Listen The percentage of innovators and early adopters is about 20–25% of the market. Question 22 options: True False Question 23 (1 point) Saved Listen Change in the market is always occurring. Question 23 options: True False Question 24 (1 point) Saved Listen Customers and marketing research are involved in the idea generation, concept testing, product testing, and test marketing stages. Question 24 options: True False Question 25 (1 point) Saved Listen The goal of forecasting is to estimate the stock potential ($SP). Question 25 options: True FalseQuestion 26 (1 point) Saved Listen Typically, a company will repeat the concept testing phase until it has one product in mind. It will then make a single prototype. Question 26 options: True False Question 27 (1 point) Saved Listen The most typical method of product testing involves many good old-fashioned, coffee-fueled brainstorming meetings. Question 27 options: True False Question 28 (1 point) Saved Listen The product life cycle is a popular metaphor in marketing to describe the development of a product before it is introduced to the marketplace. Question 28 options: True False Question 29 (1 point) Saved Listen Concrete features of a product are the hardest to deliver and explain to customers.Question 29 options: True False Question 30 (1 point) Saved Listen A line extension is the application of a brand name across the breadth of a company's products. Question 30 options: True FalseModule 6 Quiz Module_6_MBA_5130_Assessment Question 1 (1 point) The goal of advertising is to get the customers' "heads, hearts, and pocketbooks." Question 1 options: True False Question 2 (1 point) The most expensive type of advertising media is online (websites). Question 2 options: True False Question 3 (1 point) When an ad for Kroger toothpaste mentions Crest toothpaste, it is using comparative advertising. Question 3 options: True False Question 4 (1 point) IMC encourages marketers to effect a common strategy by sending the same message across all media. Question 4 options: True False Question 5 (1 point)Saved Listen Advertising must begin with a clear understanding of what the campaign is supposed to achieve. Question 5 options: True False Question 6 (1 point) Typical advertising goals include an increase in near future sales or a longer-term goal of an enhanced brand reputation. Question 6 options: True False Question 7 (1 point) Company X is trying to increase awareness and positive attitudes about a new brand. Company X should use a humorous ad instead of a non-comparative ad. Question 7 options: True False Question 8 (1 point) Integrated Marketing Communications (IMC) means advertising in many forms, including public relations, direct marketing, TV, and magazines. Question 8 options: True False Question 9 (1 point) Advertising agencies are responsible for message integration across media. Question 9 options: TrueFalse Question 10 (1 point) Advertising effects might not appear immediately because they are cumulative and therefore difficult to attribute to a single ad campaign. Question 10 options: True False Question 11 (1 point) An ad message needs to be simple, and so it is best to focus on achieving multiple goals. Question 11 options: True False Question 12 (1 point) Products and brands are being integrated into movies, TV shows, and video games. Question 12 options: True False Question 13 (1 point) The best known form of sales promotion is an online flash sale. Question 13 options: True False Question 14 (1 point) Edgar, a racing fan, sees an ad for a new movie, Fast and Furious 10. The movie shows fast cars and racing. This puts a positive image in his mind. The ad also says the movie is coming out this month. He considers going to see the movie. This is an example of advertising success. Question 14 options:True False Question 15 (1 point) AIDA stands for Attention, Interest, Desire, Action. Question 15 options: True False Question 16 (1 point) Researchers found that increasing ad budgets relative to the competition increases sales in general. Question 16 options: True False Question 17 (1 point) StopSigns Co. specializes in making durable, weather-proof signs for local communities. In a non-comparative ad designed by the company's marketing department, the StopSigns brand name should be mentioned and its market positioning with respect to other firms in the industry should be referenced. Question 17 options: True False Question 18 (1 point) In advertising, a company expresses its brand positioning by emphasizing a feature or benefit that makes it seem better than any other options. Question 18 options: True False Question 19 (1 point)Advertising budgets are usually fixed, not variable. Question 19 options: True False Question 20 (1 point) A marketing research project probably cannot measure the pre- and post-advertising attitudes in the relevant target segment to see if they have improved. Question 20 options: True False Question 21 (1 point) When something "newsworthy" happens, PR people issue news releases, known as press kits, in the form of video clips. Question 21 options: True False Question 22 (1 point) Ad copy testing is usually conducted via surveys. Question 22 options: True False Question 23 (1 point) Direct mail is relatively inexpensive to send and highly valued by its target audience. Question 23 options: True False Question 24 (1 point)An IMC schedule varies depending on the time of the year. Question 24 options: True False Question 25 (1 point) An ad that has a feel-good portrayal is an image ad. Question 25 options: True False Question 26 (1 point) A hotel has the following conditional probabilities of customers in the marketplace: Awareness 25%, Attitude 80%, Trial 100%, Repeat 75% To optimize business success via advertising, the hotel should spend more money on advertising and choose media that reaches more broadly. Question 26 options: True False Question 27 (1 point) Advertising time costs more during popular TV shows because a larger audience is reached. Question 27 options: True False Question 28 (1 point) Public relations (PR) is a means of providing information and building brand attributes. Question 28 options: True False Question 29 (1 point)In a cognitive ad, a cognitive or rational appeal engages the consumer's brain. Question 29 options: True False Question 30 (1 point) The choice between continuous versus occasional advertising is strictly a budget-oriented decision. Question 30 options: True False